A World Leader in Large Format Document Scanning

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 SmartLF Marketing & Sales Strategy Cambridge UK 17th & 18th November 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Get eXtra Smart! Colortrac name for the launch programme of SmartLF Cx and SmartLF Gx ~ new CIS and CCD scanners –Cx means CIS for CAD & 'technical' content + –Gx means CCD for 'Cx' + Graphic Arts, full colour content 4 NEW scanner platforms 21 NEW scanner products in 8 months! (Plan)

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 SmartLF brand name is popular SmartLF associated with 'value for money' – supports our strategy We couldn't think of a better name for the new CCD scanners! 3~ SmartLF Cx 40 m, c, e 6~ SmartLF Gx 25 m, c, e,SmartLF GxT 25 m, c, e 6~ SmartLF Gx 42 m, c, e,SmartLF GxT 42 m, c, e 6~ SmartLF Gx 54 m, c, e,SmartLF GxT 54 m, c, e = 21 By September 2006 Colortrac will compete strongly in every segment of the sheetfeed large format scanner market

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005.

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 But first, how did SmartLF part 1 do ?

Colortrac Get eXtra Smart! Distributor Conference Cambridge November # month to date September 2005 is the best unit sales month Colortrac ever had – so far ;o)

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Every month of the last 12 has set an all time, unit volume record 2005 unit volume YTD is 41% up on 2004 (Ltd 50%) Colortrac market share is increasing rapidly! Series 4e sales have held up better than we might have expected for a 5 year old product There is clearly demand for CCD in the market Good news for Gx So, how did SmartLF part 1 do ? Very well – thanks to YOU!

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Colortrac strategy for success –Develop new products with the lowest cost base and the best specification, new Co. in China –Expand into new markets – 25" & down the –Offer the best price, high quality and high performance –Improve MARKETING presence, esp. INTERNET

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 !?

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Price – Street, or what we call 'achieved price' Performance –Width –Speed, colour & mono –Resolution, optical and silly –Quality, CCD vs CIS (depends on application & also customer perception) = not always deterministic –Thick media (depends on application)

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Higher performance & lower price = WIN WIN! Performan ce Pric e Higher price & lower performance

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Part 2 – SmartLF Cx 40 Market positioning / Main competitors Target customers – examples Unique sales points & tactics Prices, availability

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Cx 40 ~ Market positioning / Main competitors 36" to 42" Mono 36" colour 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Cx 40 ~ Contex 36" to 42" Mono 36" colour 40" to 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Cx 40 ~ Graphtec 36" to 42" Mono 36" colour 40" to 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Cx 40 Target customers

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Price ~ as SmartLF 4080 range $7,200 to $9,000 - street Launch window –January / February 2006

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Part 3 – SmartLF Gx 42

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 42 ~ Market positioning / Main competitors 36" to 42" Mono 36" colour 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 42 ~ Contex 36" to 42" Mono 36" colour 40" to 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 42 ~ Graphtec 36" to 42" Mono 36" colour 40" to 42" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Price ? $8,500 to $11,500 - street Launch window –March / April 2006

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Part 4 – SmartLF Gx 25

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 25 ~ Market positioning / Main competitors 25" Mono 25" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 25 ~ Contex 25" Mono 25" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Price $5,000 to $7,000 - street Launch window –May / June 2006

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Part 5 – SmartLF Gx 54

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 54 ~ Market positioning / Main competitors 54" Mono 54" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Gx 54 ~ Contex 54" Mono 54" colour

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Price ? $15,000 to 18,500 - street Launch window –July / August 2006 ???

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 SmartLF 4080 – great SUCCESS! SmartLF Cx 40 – should do better SmartLF Gx – re-writes the rule book of LF CCD scanner design –Colortrac at its BEST, INNOVATING & LEADING BIG challenge in 2006 BIG rewards in 2006 & beyond So exciting, let's get on with it!

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 Part 6 –

Colortrac Get eXtra Smart! Distributor Conference Cambridge 2005 A World Leader in Large Format Document Scanning