SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010 CREATING METHODIST-BRANDED FLIERS, POSTERS AND MORE: USING MICROSOFT PUBLISHER

What should Methodist- branded materials look like? 2

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Elements of a publication Logo Tagline Text (font) Color Background Gradient band 7

Bringing the elements together 8

9 Design Overview

The Methodist logo 10

Methodist tagline 11 Our approved tagline, “Leading Medicine,” supports our position as a brand and conveys a message of strength and progress in our industry

Logo tagline lockup The “Leading Medicine” tagline should always appear in a lockup with the logo— never independently without the logo 12

Logo tagline lockup 13

Logo tagline lockup 14

Logo dos and don’ts 15

Choose the type of logo based on end use Web – JPG Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Publisher – JPG, TIF or WMF (transparent background) 16

Choose the type of logo based on end use Professional Printing – PDF, TIF or EPS (transparent background) (*Note: If a vendor requests an Illustrator file or a vector file, he or she is referring to an EPS. Although there are nonvector EPS files, all EPS files on the intranet are vector files.) 17

Fonts 18 In the event that Helvetica Neue is not installed, Arial may be substituted

Type treatment Section title (main headline) – Palatino Headings – Helvetica Neue or Arial Subheadings – Helvetica Neue or Arial Body – Palatino 19

Headline treatment 20

Colors 21

Color combinations 22

Working with color 23 CMYK Color –This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c – The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine

Working with color 24 The Pantone Matching System ® (PMS) –PMS produces a specific color. It contains hundreds of colors, light to dark, bright to pastel; each designated by a number –PMS colors are typically used in one and two color printing and are also called spot color or flat color –Inkjet and color laser printers are not able to produce PMS colors accurately

Working with color 25 RGB Color –RGB stands for red, green and blue and makes up onscreen color. The RGB model is used for projects that will only be seen on a screen and not printed –RGB is the right choice for projects like websites, PowerPoint presentations and Acrobat.pdf files

Color bands 26

Creating a publication Begin with the end in mind –What do you want to say? –Who do you want to say it to? –What is the best way to get your message out? –When do you need to get your message out? –What is your budget? 27

distribution Brand standards apply including font, color and logo usage Convert Publisher and other attachments to a small PDF Use an attention-grabbing subject line 28

Print projects Publisher templates are available for trifolds, newsletters, fliers and posters Brand standards apply including font, color and logo usage Stock photography is available in the Methodist Stock Photo Center 29

Commercial printing Talk to your printer before getting started Image size and quality matters Send final files as a high resolution PDF 30

Break time Launch Microsoft Publisher and open the publication.pub file and the Survey flier MTC.pub file the poster folder in your project folder 15 minute break 31

Working with images How do I know if my image is big enough? –Images for print project should be at 300 dpi (dots per inch) –Here’s how to do the math Pixels/300= dpi 32

Working with images /300= 8.16 inches 1632/300=5.44 inches The maximum size of this image at 300 dpi is 8.16 in. wide x 5.44 in. tall. If a printer or vendor asks for a high resolution image or logo, this is what he or she is asking for.

Microsoft Publisher exercise Questions from the tutorial 34

Creating a poster Assignment: create a survey poster Open the following flier in Microsoft Publisher: Survey flier MTC.pub 35

Homework: creating a postcard sized flier Assignment: update a flier created using the old brand standards to the new brand standards Open the following flier in Microsoft Publisher: Primary Care Clinic flier.pub You may send it to me for review if you want some feedback 36

Using Adobe Acrobat Many printers do not accept Microsoft Publisher files Provide your printer with a high resolution PDF When distributing a Publisher flyer by , convert to a small PDF 37

Using Photoshop You can find handout on the intranet on using Photoshop to edit you images for commercial printing Visit _center/Gallery/publisherclass.html _center/Gallery/publisherclass.html 38

Q&A 39