Andrew Briscoe, CAE President & CEO The Sugar Association National Confectioners Association State of the Industry Conference February 20, 2010

The Sugar Association The mission of the Sugar Association is to promote the consumption of sugar as a part of a healthy diet and lifestyle through the use of sound science and research.

Source: USDA. ERS. World Agricultural Outlook Board. World Agricultural Supply and Demand Estimates, Table 16. Total Domestic Sugar Deliveries, Fiscal Years 1980 – 2008 FY 2009 Deliveries Estimated at Million Tons, Raw Value; December 2009 Million Tons, Raw Value Fiscal Year © The Sugar Association, Inc. December 11, 2009 Sugar’s portion of total sweetener consumption continues to trend up

Thousand Short Tons, Raw Value U.S. Sugar Fiscal Year Deliveries for Domestic Food Use Total Deliveries Change From Previous Fiscal Year 8,000 8,750 9,500 10,250 11,  © The Sugar Association, Inc. December 11, 2009 Source Report: USDA. ERS. World Agricultural Outlook Board. World Agricultural Supply and Demand Estimates, ; Accessed December 11, Estimate ,913 10,506 10,479 9,993 9,672 9,504 9,678 10,019 10,184 9,894 10,000 9,872 9,564 9,

5

Key Messages Sugar is all natural Just 15 calories per teaspoon Is an important ingredient that has been used safely for over 2000 years

Pro-actively Defending Sugar’s Role in a Balanced Diet and Healthy Lifestyle Public Affairs Public Policy Research & Science

Programmatic Initiatives Pro-active defense of sugar in the Media Dispelling Sugar Myths Sugar Promotion & Social Marketing Monitoring all nutrition science related to sugar – cornerstone of all SA messages Defending sugar in all Federal Nutrition Policy Initiatives & FDA Food Labeling Consumer and Health Professional Education

SA Actively Works to Dispelling Sugar Myths – prompt response to media misinformation, on our website and in our educational materials Sugar does not cause diabetes Sugar does not cause hyperactivity Sugar is not high on the glycemic index Sugar intake is not the cause of obesity Sugar is not addictive Sugar does not cause a sugar high

Social Media Initiative

Strategic Website Ad Placement Targeted Websites Include: Yahoo Food Network iVillage

Culver’s Lemon Ice Logo Partnership Using “Sweetened with SUGAR… Sweet by Nature”

FLOOR GRAPHICS

Exhibits Influence the Influencers

Delivering our key sugar messages

Major Challenges Food Guide Pyramid – discretionary calories – added sugars intake 6 to 10% American Heart Association Recommendations Dietary Guidelines Panel - Science vs. Expert Opinion Public Health and Activist Empowered - key support in Congress School Lunch Reauthorization – Nutrition Standards Taxing Junk Food Front of Package Symbols

Weapons or Tools to Confront Challenges and Threats 1. Submit science based comments 2. Write letters to USDA and HHS Secretaries 3. Meetings with agency officials 4. Congressional help / support 5. PR – media exposure 6. Coalitions

Science is on our side Every major review of the scientific literature confirms sugars intake is not a causative factor in any lifestyle disease, including obesity the FDA Sugars Task Force 1989 the National Academy of Sciences Report on Diet and Health 1997 the FAO/WHO joint expert consultation 2002 the NAS, Institute of Medicine “Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids”

March 2009 expert report to the European Food Safety Authority reaffirmed past conclusions: “Available data do not allow the setting of an UL for total or added sugars, neither an accepted intake (AI) nor a recommended intake range.” Scientific opinion of the panel on dietetic products, nutrition and allergies on a request from the EC on population reference intakes on carbohydrates and dietary fibre (March 2009)

US Per Capita Caloric Total Sweetener Deliveries 1 for Food and Beverage Use, Calendar Years 1999 – 2008 Pounds Per Year ( adjusted for loss ) Source: USDA. Economic Research Service, Briefing Room. Sugar and Sweetener Yearbook Tables: Excel (.xls) Spreadsheets, Table Last ERS Update: December 10, © The Sugar Association, Inc. February 12, 2010 Calendar Year 1 Estimated loss = 29% % Per capita consumption of total sweeteners has declined by 9.7 % in the past 10 years