First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market

Second Screen In 1992 the world was introduced to the “browser” featuring 26 live web pages. Second Screen was born. This has been the fastest growing and in most cases, most cost effective form of marketing for businesses... until now...

Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

Always on, always available and available everywhere, mobile provides a means for brands to newly engage with their consumers in a way which not only builds brand equity but also refreshes their relationship with their customers.

With a new screen brings new ways to market

Mobile Marketing Techniques SMS Text Message Marketing Mobile Applications Mobile Gaming Mobile Web Sites Bluetooth Proximity and Wifi Mobile Video Mobile Search Location Based Services QR/2D Barcodes 3D/Augmented Reality

Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel o Subscriber based opt in database marketing o Best practices provided by mobile marketing association (mmaglobal.com) o (Governed by the FCC)

SMS is the workhorse of mobile marketing

Text Message Marketing Meathods Text to Vote Text to Win Text to Screen Mobile Alerts Reminders URL/Link Delivery Application Download Mobile Coupons Mobile Donation Mobile Business Cards

QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: Mobile landing page Video Your social media sites Map to your business Exclusive coupons, discounts, or giveaways Customer feedback form or

Is your business mobile friendly? Can your consumers connect with you anytime anywhere? By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) Today,1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in % of Americans own a smart phone o (82.5 million users)

Mobile Breakthroughs SMS Text Message Marketing Mobile Applications Mobile Gaming Mobile Web Sites Bluetooth Proximity and Wifi Mobile Video Mobile Search Location Based Services QR/2D Barcodes 3D/Augmented Reality (It’s here!) Two way communication

Integration Text to Vote Text to Win Text to Screen Mobile Alerts Reminders URL/Link Delivery Application Download Mobile Coupons Mobile Donation Mobile Business Cards Mobile Premium Billing/PSMS Secure SMS

SMS is the workhorse of mobile marketing

Sports Text for seat upgrades Text food orders (premium seats) Text game updates/lineups Text customer relations (emergencies) Team promotion reminders URL/Link Delivery to game preview/coverage articles Mobile alerts

Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with their customers (fans), both at the stadium and throughout the season Mobile marketing is a communications medium ideal for the sports fan demographic - young, educated and tech savvy

Chicago Bulls o A mobile marketing campaign enabled Bulls fans to receive self-driven updates, scores and player stats on their mobile phones o Live scores originate from the NBA’s dynamic game feed and are sent via SMS messages to fans who text ‘SCORE’ to BULLS o Fans who are interested in real-time statistics for a particular player can receive a live stat update by texting the player’s last name to BULLS Case Study

Results o In a short amount of time, the campaign attracted 4,000 unique users, as fans have taken up the opportunity to stay connected to the team Case Study

Pittsburgh Penguins o The Penguins are active in the mobile space and have a free mobile app service for the iPhone, Blackberry and Android devices o The Penguins have been steadily growing a mobile “Pens Mobile Club” database for the last five years o The database now has over 94,000 opted-in fans, who have opted-in by texting ‘PENS’ to a short code Case Study

Results o When signed up, fans receive communications directly from the Penguins, including commercial offers and team news o The Penguins utilize their own content and create engaging messages, which they deliver using Web-based, self-serve platform. These messages keep their fans engaged and the team top of mind o The Penguins ran a text-to-win contest in which a mobile communication was sent to the entire consumer database, that asked fans to reply “FAN” for a chance to win two tickets to the team’s final regular-season game, as well as an autographed helmet.  The contest generated 55,196 unique entries - 59% of it’s mobile database Case Study

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