MSDN – Media Story Delivery Network Delivering Personalised and Distributed Media Stuart PorterBen Tagger.

Slides:



Advertisements
Similar presentations
IBM WebSphere Everyplace Access for Multiplatforms Managing the e-business Customer Experience.
Advertisements

Chapter 3 E-Strategy.
The Evolution of P2P Technology Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008.
The Coming of Age: Internet VOD Todd Johnson VP of Broadband Services VeriSign, Inc. Former CEO of Kontiki.
Current thinking. Subject to change. October 2011 BENEFITS OF BUILDING AN IN-HOUSE CONTENT DISTRIBUTION NETWORK (CDN)
Supporting New Business Imperatives Creating a Framework for Interoperable Media Services (FIMS)
Agenda Overview Business Drivers Adoption Devices Features Services
Panasonic Singapore Labs – Network Team QoS and Delivery Context in Rule-Based Edge Services Prepared for IWCW2002 By Ng Chan Wah
Digital Living Network Alliance: Building out the Digital Network Bob Taylor Member, DLNA Board of Directors March 2006.
DELIVERING STORIES WITH PURSUIT Story-delivery presentation and demo Ben Tagger and Dirk Trossen (UCAM) Stuart Porter (CTVC)
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Brian Levy VP and CTO Hewlett Packard.
Dynamic Adaptive Streaming over HTTP – Design Principles and Standards Thomas Stockhammer, Qualcomm DASHDASH.
Online Content and Media
Akamai networks,48000 servers and 70 countries in the world.
CMSG13_12_2007 © 2007 Cisco Systems, Inc. All rights reserved. 1 Welcome… … to the Human Network Enabling a Richer Video Experience With Metadata December.
Ddn.com ©2013 DataDirect Networks. All Rights Reserved. Cloud-Based Multimedia Storage Seeing the bright spots in the clouds 4/8/2013 Dave Fellinger Chief.
ONTOLOGICAL MIDDLEWARE Enabling Semantically-aware Networking Ben Tagger and Dirk Trossen (presenting)
Nightly business report report. the advertising industry has blossomed into a global powerhouse with spending worldwide now exceeding $430 billion a year.
© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. Mumbai Conference 21–22 October 2010 Exhibition 21–23 October 2010 iNeevM -
Do We Really Need Denise Huang. Agenda ITV: What’s new Industry overview Consumers’ attitudes and usage patterns What are the demands? Challenges from.
Electronic Commerce Semester 1 Term 1 Lecture 2. Forces Fuelling E-Commerce Interest in e-commerce is being fuelled by: –Economic forces –Customer interaction.
WHO WE ARE ●Website Development & Design ●Web Marketing Strategy, Training, and Analysis ●Web Applications, iOS apps, Android apps.
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Global Composite Floor Industry Research Report 2015 Published By QYResearch Contact US: Web:
UNCLASSIFIED – APPROVED FOR PUBLIC RELEASEUNCLASSIFIED Architectures for Mobile Wireless Publish/Subscribe Networks David S. Rosenblum Chief Technology.
Supply Chain Management COSC643 E-Commerce Supply Chain Management Sungchul Hong.
Mobile Monetization. TIMWE at a glance 2 Overview Offered Solutions 3 TIMWE Solutions TIMWE Services Mobile Marketing Mobile marketing campaigns and.
Copyright © 2006 ClearSky Mobile Media, Inc. Planning Mobile Entertainment Strategy Planning Your Mobile Entertainment Strategy.
© 2009 AT&T Intellectual Property. All rights reserved. Multimedia content growth: From IP networks to Medianets Cisco-IEEE ComSoc Webinar. Sept. 23, 2009.
SD1230 Unit 8 The Mobile Landscape. Course Objectives During this unit, we will cover the following course objectives: – Identify the characteristics.
Business Models In Media Industries. Definitions (1) A business model is an action methodology for the systematic and routine generation of money or equivalent.
Eyeblaster Casual Games / Downloadable Try and Buy Model.
Community Wireless Services Gabriel Vizzard, Marketing Director how to solve the business and economic challenges in a multi-network environment WiFi Business.
QUTE’98 Workshop Heidelberg, October 1998 MPEG-4 Approach to QoS Reinhard Baier, GMD FOKUS, DT Guido Franceschini, CSELT, IT.
CallsFreeCalls.com If you want to get SUCCESS - Use FREE CALLS and do your BEST!
AIMS WORKSHOP Heidelberg, 9-11 March 1998 MPEG4/DMIF: Advantages for PNOs and the multimedia market Guido Franceschini CSELT, IT.
The most discussed and the least understood feature of the web. The method of doing business (by which a company can sustain itself – that is, generate.
THE DELIVERY OF PERSONALISED AND DISTRIBUTED MEDIA Pursuit-Essex ICN Workshop Ben Tagger (UCAM) Stuart Porter (CTVC) Dirk Trossen (UCAM)
Othman Othman M.M., Koji Okamura Kyushu University 1.
EICP—extended Internet Cache Protocol (draft-zhang-ppsp-eicp-00.txt ) Presenter: Christian Schmidt IETF-81, Quebec, July 2011.
Otsi.ee Company Presentation Keith Siilats. Otsi.ee is a meta-engine Bridging paper media and Internet by making searches in newspaper archives fee based.
EMEA Media Centre “Content Lifecycle – a Greenfield approach” 7 September 2011.
Content in the Cloud Scalability NOVEMBER 9, :00 – 10:30 AM Conference B: Infrastructure for the CLOUD Scalability Daniel Kenyon Vice President Equilibrium.
SDN – Story Delivery Network Location-dependant object-based media-streaming using Publish-Subscribe ontologies.
1 MIKE NIELSEN DIRECTOR SP MARKETING. CONTENT DELIVERY NETWORKS.
Towards Exploiting User- Centric Information for Proactive Caching in Mobile Networks ‡ , WWRF28, Athens Xenofon Vasilakos Xenofon Vasilakos,
Grow your business... Protect their investment. Property Technologies International, LLC Presentation of PTI’s suite of web-based applications for real.
AdVolve Developing Industry Knowledge. Content Overview Online Business Models.
CONTENT DELIVERY NETWORKS
Supporting New Business Imperatives Creating a Framework for Interoperable Media Services (FIMS)
Internet Protocol TeleVision
Enterprise Cloud Computing
Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
R Consulting Mobile IPTV Application
CS Spring 2009 CS 414 – Multimedia Systems Design Lecture 27 – Media Server (Part 2) Klara Nahrstedt Spring 2009.
Module 5: Managing Content. Overview Publishing Content Executing Reports Creating Cached Instances Creating Snapshots and Report History Creating Subscriptions.
OMA Secure Content Delivery for the Mobile World ODRL Workshop, Vienna Dr. Willms Buhse Vice Chair, OMA Download and DRM group.
Content Delivery Cloud A Better Alternative To Your Content Delivery Network (CDN) ©2013 Riverbed Technology Confidential and Proprietary.
9 Chapter E-Commerce: Digital Markets, Digital Goods 1.
Global Content Delivery Industry Share, Size, Network Market Research Report, Trends and Forecast 2025.
Online Content and Media
TV Broadcasting What to look for Architecture TV Broadcasting Solution
ESign365 Add-In Gives Enterprises and Their Users the Power to Seamlessly Edit and Send Documents for e-Signature Within Office 365 OFFICE 365 APP BUILDER.
Vidcoding Introduces Scalable Video and TV Encoding in the Cloud at an Affordable Price by Utilizing the Processing Power of Azure Batch MICROSOFT AZURE.
SOA (Service Oriented Architecture)
INTELLIGENT CONTENT For Your Knowledge Intensive Enterprise
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network.
AWS Cloud Computing Masaki.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 Low Power Wide Area Network.
Presentation transcript:

MSDN – Media Story Delivery Network Delivering Personalised and Distributed Media Stuart PorterBen Tagger

Outline What is the problem? –The movement of networked media. –Is this problem important? What is our solution? The M-SDN! –Current practice. –An overview of the M-SDN. –Why this is difficult in the current Internet. –How Middleware helps us build applications like the M- SDN. –Delivery of media experiences. What is the impact of this work? April 2013Stuart Porter and Ben Tagger

Media Usage in the Current Internet… Stuart Porter and Ben TaggerApril B hours of videos per month. 1 T views in % of these from Mobile devices. YouTube 190m requests per month. +25% from last year (mobile +95%). BBC AOL Video Ad Revenue $10m (2010) to $100m (2012) $$$ 1.2m mins of video per sec. 86% of global traffic. Online Video Industry - $28b Future CISCO

The problem of combinatorial complexity English French Spanish etc. Audio Subtitles English French Spanish etc. Quality Hi Lo Region/ Advertising UK FR S S etc… One Version

What’s the problem? Content production companies are producing more media and more versions –Plethora of channels –New international markets Different channels and markets have different requirements –Length & ad breaks –Tussles between content & local restrictions –Delivered Format –Subtitles, translations and aural description files April 2013Stuart Porter and Ben Tagger

Expensive –Extra days of work in the edit suite –Multiple viewing copies created in multiple formats –Duplication costs & international transportation –Low res (mobile) High res (HDTV) Currently network cannot identify that large parts of different files are identical –Caching not possible to save resources and time –Hard to pull parts from separate repositories April 2013Stuart Porter and Ben Tagger

Is it important? Yes –Broadcasters are losing money –Therefore they pay less for content –Content producers who still have high overheads –Producers need to find ways to cut costs without cutting quality, quantity or staff. So a digital rights management solution where an overall storyline can be adapted based on the dynamically changing rights of a user would be beneficial. April 2013Stuart Porter and Ben Tagger

Current practice

The M-SDN: Overview April 2013Stuart Porter and Ben Tagger M-SDN Catalog domain video audio stories annotations Information-centric Middleware Blackadder M-SDN Player browsing querying

Why is this Difficult in the Current Internet? Fine-grained access to Networked Media –Access control, parental control and ethical constraints. Serving personalised, democratised content. Logistics of version storage leading to version management nightmare. Current: Delivery of monolithic blobs of media. M-SDN: Delivery of personalised, distributed and dynamic media experiences. April 2013Stuart Porter and Ben Tagger

Information-Centric Middleware Currently… ICN places emphasis on information at the Network layer, Blackadder uses a pub-sub architecture, any applications must operate directly on this layer. We want… the emphasis on information to continue at the application layer. to provide natural abstractions that facilitate ICN use. So, we need middleware. April 2013Stuart Porter and Ben Tagger

Features of the Middleware Our middleware… extends native ICN metamodelling, adding expressivity, enforces a consistent, satisfiable network metamodel, leverages these features to enable (non-native) network mechanisms, such as –browsing, –querying/searching, –distributed querying. April 2013Stuart Porter and Ben Tagger

The M-SDN: how do we get media out? 13 Video… Blackadder… Pursuit… over 18 HD subscription MSDN (Player) Blackadder (ICN) UCAM Summer School Promo query ( EDL ) April 2013 Stuart Porter and Ben Tagger

14 Media Repository media SDN Player Publisher ( EDL )

Demonstration – a monolithic blob! April 2013Stuart Porter and Ben Tagger Subscriber Video

Demonstration – Personalised media! April 2013Stuart Porter and Ben Tagger The differences between 2 EDLs for the same video subscribed to from the USA and the UK

Demonstration – Personalised media! April 2013Stuart Porter and Ben Tagger CTVC UK Ad US Ad SDN Player Content Server OR

What’s the Impact? ICN allows increased competition Embedding M-SDN in ICN architecture means user can request differentiated services –Enables network providers to optimize delivery according to implicit and explicit preferences of subscribers –Potentially leading to Fairer pricing strategies New market mechanisms for content delivery Move away from flat pricing structures April 2013Stuart Porter and Ben Tagger

M-SDN can also allow changes to current models –Exponential growth of internet traffic – esp. video –Investment without direct positive effect on revenue –Content providers are increasing profits - at the expense of ISP’s investment in capacity April 2013Stuart Porter and Ben Tagger

New SLA’s possible which allow per item charges for uploads and downloads –Content creators pay ISPs’ to upload items –In turn they are paid by consumers who download items –“Visiblity” across the network achieved through M- SDN and ICN could enable money flow from user to provider –Users could also monitor SLA’s on per item basis April 2013Stuart Porter and Ben Tagger

BEWARE –Possible adverse effect on privacy Providers could also monitor users on per item basis –Users may not take kindly to per item charges Whilst they will agree that it is fairer, users like to know what they are paying each month, and who they are paying it to. April 2013Stuart Porter and Ben Tagger