The New Medical Device Audio & Video Player The interactive learning tool that is full of possibilities! from CMO Digital

The User Group… Medical Sales Reps –Internal Training about current and new products –Listen to role play scenarios and interview sessions –On the road training tool – keep ideas fresh before a meeting Doctors & Nurses –New Product Launch, Education materials and Training –Keep notes with the integrated Voice Recorder –Reduce calls to support with onsite video reference tool Marketing Team –Brand Recognition on an Educational Training device –Ability to offer new downloads to keep the tool in the hands of the Doctors & Nurses Medical Sales Reps –Internal Training about current and new products –Listen to role play scenarios and interview sessions –On the road training tool – keep ideas fresh before a meeting Doctors & Nurses –New Product Launch, Education materials and Training –Keep notes with the integrated Voice Recorder –Reduce calls to support with onsite video reference tool Marketing Team –Brand Recognition on an Educational Training device –Ability to offer new downloads to keep the tool in the hands of the Doctors & Nurses Audience

Watch technical instructional videos standing next to the machine they are learning to use Listen to role play and training sessions Study pictures of different prototypes and product models Reference instructional text, product releases and setup directions Keep notes with the integrated Voice Recorder Watch technical instructional videos standing next to the machine they are learning to use Listen to role play and training sessions Study pictures of different prototypes and product models Reference instructional text, product releases and setup directions Keep notes with the integrated Voice Recorder Users Can… …all on a custom branded portable media device Possibilities

Player content Use the features and functions of this player to talk about your extensive Medical Device product line. Use various forms of video, audio, photos, and text documents to educate the users Product Education… The player is great for allowing users to have mobile access to reference text documents right beside the machine, or to listen to step by step instructions, hands free. Portable documentation…

Benefits For Your Customers… For You… Increase end user awareness and effectiveness through visual training aids Reduce Support Calls with Step by Step Tutorials Reduce Upgrade Costs with Downloadable Updates Strengthen Market Leadership with unique Training Aid Speed up Learning Curve through visual training aids Mobile and Repeatable Product Education Tool Have a training device that can be utilized hands free while practicing on the device itself

Getting to know the player The center scroll wheel is good for fast and comfortable navigation The Memory Card slot and the USB download interface enables easy updates as new product features are added The back of the player is made of polished aluminum and has a built in speaker that allows the user to listen to audio without the use of headphones if desired The center scroll wheel is good for fast and comfortable navigation The Memory Card slot and the USB download interface enables easy updates as new product features are added The back of the player is made of polished aluminum and has a built in speaker that allows the user to listen to audio without the use of headphones if desired

Partners CMO Digital teamed up with the ADP Sales and Learning team to create the custom branded iCUE Player. The devices were loaded with ADP provided Audio and Video Training tools such as Role Play scenarios and Interviews, as well as Power Point Presentations (converted to AVI) for users to reference prior to making a sales call on the road. CMO built a customized ADP iCUE website where users go for additional support, to download content, buy accessories, and read up on player tutorials. for reference Feedback by their Managers: “The 48 people in my room were blown away.” “First impression is they were a home run. “ “It was a big hit. Everything ran smooth. “ Automatic Data Processing, Inc

Decision / Implementation Process Decision to Proceed Discovery Meeting – CMO and your team meet to decide specifics about Size of Memory, Content, Look and Feel of Player and Support Website, Accessories, etc Your team works to provide Content to CMO CMO Converts Materials into appropriate formats for Player CMO Manufactures devices to agreed specifications CMO Loads content onto player and provides Final Production Sample for Invivo to approve, along with Custom Support site CMO delivers initial production run of devices to you Next Steps