Green Economy: Greening the Entrepreneurial Spirit of Montenegro Enrique Villamore, CP/RAC project coordinator Environmental Protection Agency, Podgorica, Montenegro Thursday, 22 March 2012

Green Economy (UNEP): economy that results in an “improved human well being and social equity, while significantly reducing environmental risk and ecological scarcities”. Our planet is a finite system facing a great problem of resources depletion and unequal social distribution of those resources. So, to solve this problem, we must adapt our economic models to the planet and not the other way around

Entrepreneurs: key drivers of economic progress, contributors to technological innovation and new job growth World Economic Forum ENTREPRENEURS driving forces in economies Throughout human history, in moments of crises and socio-economic changes, entrepreneurs have played a key role in the development of new formulas for innovation, introducing new technologies, increasing efficiency and productivity and generating new products and services to satisfy human needs and generate new forms of employment and wealth.

 Integrates environmental, economic & social axis into core businesses  Provides eco-innovative solutions to the way goods and services are produced & consumed, offered….  Proposes a business model whose scaling-up contributes to the greening of the economy What is a GREEN ENTREPRENEUR?... A CHANGEMAKER

Tourism facility integrating traditional construction, renewable energy, organic farming and cultural heritage. Economic29 full time jobs & 80 part time sustainable construction workers EnvironmentalUse of locally sourced renewable construction materials, reduced pesticide, fertiliers & fossil fuel use SocialPreservation & celebration of Siwa culture (caligraphy, arquitecture, poetry) TAZIRY ECOLODGE (EGYPT) GREEN TOURISM

Garmin doo: production of various types of biodegradable bags, Winsol doo design, installation, servicing and maintenance of renewable energy sources (small wind generators, solar systems for electricity generation, solar water heating systems and additional systems based on biomass for heating buildings, solar lighting systems and electric bicycles). Vila Jelka doo : Eco-tourism In Montenegro...

Meeting of the Mediterranean Commission for Sustainable Development (Budva, 2011): support successful cases of green entrepreneurship among the Mediterranean countries so that they can have a better knowledge on the environmental, social and economic benefits brought by those initiatives to the transition to green economies support (…) capacity building and other activities associated with green economy as means to achieve sustainable development, such as the promotion of sustainable production and consumption patterns (…) and ecoinnovation Paris Declaration (Conference of the Contracting Parties of the Barcelona Convention (Paris, 2012) Green Entrepreneurs as drivers for Green Economy in the Mediterranean region

Identification of assets and challenges for Green Entrepreneurship in the Mediterranean region Collection of successful case studies.

Mediterranean Green Entrepreneurs: tourism, food, housing, textile, mobility, waste, etc Terre de Liens Ethical investment Compostadores Compost units Concepto Verding Textile Green Chip Electronics Recycling Gaea Food production Karagönler Biofuel from waste Sakrah Women’s Cooperative Agriculture & crafts Ezgi Gida Food production Souk el Tayeb Farmers markets Bugday Farmers markets & agrotourism ASSID Natural medicine Ecobike Israel Cycling tourism Taziry Ecolodge Ecotourism Tanaïl Ecolodge Ecotourism VIP dry car cleaning Eco-design Cop (M)adam Recycled products Steppen Eco-design JES Recycling ADAPT Egypt Housing SEKEM Organic Production

General lack of entrepreneurial culture in the Mediterranean Business technical support to entrepreneurs is scarce Limited access to investment from financial institutions and the private sector and weak support from public administrations. Specific barriers for green entrepreneurs: Challenges ! scarce local market: lack of awareness from citizens on the environmental and social impacts associated to consumption choices and low interest from consumers to green products and services. ! competition with multinationals with outsourced operations and reduced costs, major challenge for local, small scale green entrepreneurs ! new green entrepreneurs (NGE) lack of experience to start a business properly while experienced green entrepreneurs (EGE) lack contacts and opportunities to scale up their business model abroad.

Mediterranean Training and Networking Programme for Green Entrepreneurs. Training Programme for Mediterranean Green Entrepreneurs (2012) -Based on GE trainings developed by CP/RAC -Based on existing successful training tools led by reference organizations (e.g. SMART Start-up Programme) and adapted to the Mediterranean context - Collaboration from relevant institutions (e.g. the UNESCO Chair on Life Cycle Assessment) - Partnerships with regional and national agents in order to train trainers and facilitate the integration of the programme in business incubators, universities and business schools Summer School (2013)

Cross-border exchange program for Mediterranean Green Entrepreneurs EntrepreMED Overall objective: increase green employment by promoting green entrepreneurship, increase the GDP contribution of the green business sector in the Mediterranean Region. Specific objective: boost green entrepreneurship, especially among young and women. Partners: Association of Organizations of Mediterranean Businesswomen (AFAEMME), the Mediterranean Universities Union (UNIMED), Young Arab Women Entrepreneurs (YAWE), the Confederation of Tunisian Citizen Enterprises (CONECT) and AULE (Jordan). (Project proposal for ENPI Funding)

Hvala Vam!