American Chemical Society National Chemistry Week Best Practices Webinar Local Sections Activities Committee (LSAC) Committee on Community Activities (CCA) May 29, :30 – 2:30 p.m. EST

2 American Chemical Society Welcome! Wayne Jones -LSCA Chair Ingrid Montes -CCA Chair

3 American Chemical Society National Chemistry Week: Available Resources Tracy Halmi Erie Section Community Outreach Coordinator – 10 th year as NCW Coordinator – 2 nd year as CCED Coordinator – Current NCW Chair, CCA Contact Information:

American Chemical Society 4 National Chemistry Week Fourth Week in October 2004: Health and Wellness 2005: The Joy of Toys 2006: Your Home - It’s All Built on Chemistry 2007: The Many Faces of Chemistry (20 th Anniversary Celebration) 2008: Having a Ball with Chemistry -The Chemistry of Sports 2010: Behind the Scenes with Chemistry Chemistry - It’s Elemental! October 18 – 24, 2009

American Chemical Society 5 Chemistry - It’s Elemental! October 18 – 24, 2009 Community Event: Collect recyclable elements (tin cans, aluminum cans, etc.) of food and donate to a local food bank. K-12 Contest: National poster contest focused on a fun, motivational, and inspiring representation of an element or elements in the periodic table. Participate through your ACS Local NCW Coordinator. Student Affiliates Contest: Chemvention Contest for undergraduate Student Affiliates chapters of ACS - contest to design a hands-on activity for elementary school children using the NCW 2010 theme.

American Chemical Society 6 Tools for Event Coordinators: Resources for NCW What resources are available to help your local section plan NCW 2009 outreach events? –Safety information –Celebrating Chemistry –Activity lists –Get the microphone –Web resources

Safety First

American Chemical Society 8 Insurance

American Chemical Society 9 Celebrating Chemistry

American Chemical Society 10 Celebrating Chemistry

Activities

NCW Webpage

American Chemical Society 13 OCA Staff Stacy Jones Senior Membership Associate, Office of Community Activities Clinton Harris Manager, Office of Community Activities LaTrease Garrison Assistant Director, Department of Local Section and Community Activities

14 American Chemical Society NCW General Best Practices Pittsburgh Section ACS V. Michael Mautino, Pittsburgh Section Community Outreach Coordinator –11 th year as NCW Coordinator –7 th year as Chemists Celebrate Earth Day Coordinator –Past Chair, Committee on Community Activities Contact Information:

American Chemical Society 15 NCW General Best Practices Pittsburgh Section ACS Developing effective partnerships Community Outreach Manual Recruiting volunteers

American Chemical Society 16 NCW General Best Practices Pittsburgh Section ACS Partnerships –Financial Partners –Corporate Partners –Community Partners

American Chemical Society 17 NCW General Best Practices Pittsburgh Section ACS Community Outreach Manual – “Guaranteed to Succeed” –Available on the web –A “how to” guide –Reference materials –Templates –Basic tips and best practices

American Chemical Society 18 NCW General Best Practices Pittsburgh Section ACS Recruiting volunteers –Reaching outside the ACS –Avoid the “volunteer for life” syndrome –Celebrate the accomplishments

NCW General Best Practices Join the ACS Network American Chemical Society 19 ational-chemistry-week

20 American Chemical Society Increase your Resources by Partnering with Other Organizations NCW Activities in Baton Rouge Partnering with Other Organizations –Finding a venue –Finding volunteers ACS sub-groups Colleges/Universities, Research Institutes Other Scientific Societies Local Industries Anne Taylor –2009 NCW Theme Team Chair for CCA

American Chemical Society 21 NCW Activities in Baton Rouge Hands on Science Event: Super Science Saturday Community event: canned food drive ChemFriends, an event sponsored by an industry group NCW poster contest (middle schools) Demos for schools – college students and other chemists 21 American Chemical Society

22 American Chemical Society 22 Partnering to Find a Venue for your Event College/University Museums and Libraries

American Chemical Society 23 American Chemical Society 23 Partnering with volunteer groups ACS Sub-groups: –Younger Chemists Committee ( –Silver Circle, the senior chemists group ( – Women Chemists Committee ( Colleges/Universities and Research Institutes: –Student groups (SMACS ( food science, physics, etc.) –Research institutes

American Chemical Society 24 American Chemical Society 24 Partnering with volunteer groups Other Scientific Societies: –Alpha Chi Sigma ( –AICHE ( –AISES ( –Iota Sigma Pi, National Honor Society for Women in Chemistry ( –NOBCCHE ( Local Industries –Volunteers –$$

Industrial partners: BASF demo of polyurethane American Chemical Society 25

26 American Chemical Society Northeastern Local Section Plans for Celebrating NCW 2009 Volunteer Prep Event High School Science Series Event Funding Christine Jaworek-Lopes –2009 NCW Theme Team Member –NESACS NCW Coordinator

American Chemical Society 27 NESACS Additions to the 2008 program Volunteer prep event Puzzle contests –Example Clue: –Sport that Cassius Clay won the Gold Medal for in 1960

American Chemical Society 28 Plans for Celebrating NCW 2009 High School Science Series NESACS partners with Museum of Science (MoS) – Boston in 2007, 2008, 2009 Program growth: –225 students in 2007 –583 students in 2008

American Chemical Society 29 Plans for Celebrating NCW 2009 Event Funding Local Section Innovative Program Grant –Grants & Awards  ACS Community Recognition Local Industry Support

30 American Chemical Society Publicizing Your NCW Events: How to draw a crowd and generate headlines Nancy Blount, Assistant Director, Society Communications, ACS Office of Public Affairs –Member public relations programs –Public relations support for Society programs and policies –ACS Brand implementation and Chemistry Ambassadors roll-out –National Historic Chemical Landmarks Program Contact Information:

American Chemical Society 31 Publicizing Your NCW Events Making your event newsworthy –PR Guidebook ( Getting the media’s attention Don’t leave a good story to chance—Make it happen Other ways to draw a crowd

American Chemical Society 32 Publicizing Your NCW Events Making your event newsworthy Think ahead—is your event worthy of news coverage? –Will the public be interested? Kids? Adults? –What ‘visuals’ can you promise to a reporter? What photo opportunities? –Will the event be open to the public? Free or fee? –Is it accessible to the news media?

American Chemical Society 33 Publicizing Your NCW Events Getting the media’s attention Contact the news media for both pre- and post-event news coverage –Templates at: –Know your 5 W’s –Have a PR Chair? Engage them! –Have a PR office at your institution? They may be willing to help!

American Chemical Society 34 Publicizing Your NCW Events Making it happen Don’t leave a good story to chance—Make it happen! –Designate an articulate, passionate spokesperson in advance –Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation –Facilitate access to good photos, interviews, reporter involvement

Publicizing Your NCW Events Baton Rouge Local Section

American Chemical Society 36 Publicizing Your NCW Events Other ways to reach out and draw a crowd Reaching Out –Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, over venues in the community –Facebook –Twitter? Blog? Before/during/after –Think about the audience you’re after—how and where do they get their information?

American Chemical Society 37 Generating your own headlines After all that, no press? –Provide pictures you took to the media, with descriptive captions and your message. Be timely! –Show excitement, action, people enjoying chemistry!