1 Strengthening Career Pathways in Manufacturing & Technology: A Case Study Dr. Mark Martin Centers for Applied Competitive Technologies (CACT) CA Career Pathways Director (based at CCSF) Career Pathways Conference, March 2010

2 Agenda Intro – Who am I? – What is the goal of a Career Pathways Director? Why focus on manufacturing? Approaches to getting more kids interested in manufacturing & technology careers Tools that you might be able to use – No matter what Career Pathway you’re focused on

3 Question for the audience What would you like to learn today?

4 Intro My background – Mechanical engineer – Manufacturing & design of products – Always interested in educating others about manufacturing & engineering, especially kids CACT Career Pathways Director – CACT = Center for Advanced Competitive Technologies

5 Career Pathways Director SB70 / SB1133 grant Statewide position Began August 2008 Eight other CTE Hub Directors 1. CACT (Manufacturing & Engineering) 2. Advanced Transportation 3. Multimedia 4. Biotech 5. Workplace Learning 6. Centers of Excellence (labor market research) 7. Health 8. Environmental Training

6 What is the goal of the CACT CP Director? Getting students excited about careers in manufacturing (industrial tech) & technology! – Machining – Welding – Drafting – Robotics – Technicians – Engineering – Etc.

7 My biggest challenge… Who wants to guess the biggest challenge in my job as CP Director for manufacturing / technology? CACT (Manufacturing & Engineering) Advanced Transportation Multimedia Biotech Workplace Learning Centers of Excellence (labor market research) Health Environmental Training

8 Challenge What do you think of when you hear the word “ manufacturing ” in the U.S.? What about “ manufacturing jobs ”?

9 U.S. Manufacturing Employment Economic Policy Institute -

10 Agenda Intro – Who am I? – What is the goal of a Career Pathways Director? Why focus on manufacturing? Strategies for getting more kids interested in manufacturing & technology careers Tools that you might be able to use – No matter what Career Pathway you’re focused on

11 What does the previous graph tell us? We’re getting our butts kicked in manufacturing! Manufacturing is dead in the U.S.!

12 Manufacturing is still very strong NAM Manufacturing Institute, “Facts About Modern Manufacturing”, 8 th Edition

13 U.S. Leads in Manufacturing NAM Manufacturing Institute, “Facts About Modern Manufacturing”, 8 th Edition

14 U.S. Manufacturing alone is 8 th largest economy in world NAM Manufacturing Institute, “Facts About Modern Manufacturing”, 8 th Edition

15 Manufacturing makes up majority of U.S. exports NAM Manufacturing Institute, “Facts About Modern Manufacturing”, 8 th Edition

16 And California manufacturing leads the way in the U.S. 26,870 manufacturers 1.6 million employed Largest manufacturing state in the nation 8.7% of the nation's manufacturing employment 7% of its manufacturers Manufacturing News, April 2008

17 CA Manufacturing - Examples

18 Manufacturing strong, but fewer jobs … What’s happening? U.S. manufacturing is innovating and becoming more productive

19 Less of this in the U.S. …

20 More of this…

21 Manufacturing Jobs Mechatronics Quality Control Technician Sheet Metal Mfg. Manager ($65k - $90k) – H.S. with 5 years of experience Tig Welder ($22/hour) BioTech Packaging Operator ($17) – 0-10 years of experience Machine Operator ($13/hour) – H.S. Education Underwater welding

22 Well-paying jobs

23 But who cares, if there aren’t any jobs?

24 Jobs in California (projected to 2016) Current JobsANNUAL New Jobs Engr/Architecture 343,00011,000 Manufacturing Occupations 1,020,00024,000 Installation/Maint/Repair 560,00015,000 Healthcare Occupations 650,00027,000 Healthcare Support 341,00013,000 Education 1,041,00044,000 Sales 1,800,00078,000 Computer & Math 414,00021,000 Office/Admin 2,800,00086,000 Source: CA EDD -

25 Manpower, Inc. 10 Hardest Jobs to Fill 1. Engineers 2. Machinists/Machine Operators (10)* 3. Skilled Trades 4. Technicians (4) 5. Sales Representatives (1) 6. Accounting & Finance Staff (8) 7. Mechanics (3) 8. Laborers (9) 9. IT Staff 10. Production Operators As reported by U.S. employers * Rank in 2007 Top 10 Hardest Jobs to Fill Manpower Survey -

26 Agenda Intro – Who am I? – What is the goal of a Career Pathways Director? Why focus on manufacturing? Strategies for getting more kids interested in manufacturing & technology careers Tools that you might be able to use – No matter what Career Pathway you’re focused on

27 Developing Strategies To come up with strategies, I started with interviews, talked to… – Teachers – Principals – Community College Administrators – Students How can I get more students interested in manufacturing / technology careers?

28 Strategy Focus on articulation? Create curriculum for teachers? Develop local programs for students? Others?

29 Biggest challenge School industrial tech programs are closing California K-12 ITE Enrollment ,000 (3800 programs) ,000 (2500 programs)

30 Strategies Evangelize to administrators, teachers, & students – There are jobs in manufacturing! Help industrial tech teachers Create connections between teachers and industry “Leverage” others in order to reach out to students

31 What am I doing to help? EVANGELIZING Making people more aware about manufacturing and careers in manufacturing Making presentations like this – Conferences – Educator gatherings – I’m exploring having a “Manufacturing Conference” for school counselors Making these presentations available to others

32 What am I doing to help? Getting more kids introduced to manufacturing / technology Supporting teachers – Working with teacher organization(s) – Strengthening teacher network (GIS Mapping) – Online resource for information Getting industry involved in the classroom – Volunteer Match – Equipment Swap Direct student outreach (iDesign-E, iDesign- M, career fairs, etc.)

33 Supporting Teachers

34 GIS Mapping Demo GIS mapping tool developed internally Free to all (for educational use) Relatively easy to upload to your website Easy to upload dataupload

35 Getting Industry Involved Volunteer Match Website to connect teachers and industry volunteers Testing out with Silicon Valley Engineers Council Plan to roll it out to other organizations this summer

36 Direct Student Outreach iDesign Summer Engineering Program 2-weeks at City College of San Francisco learning about engineering Hands-on projects, guest speakers, field trips 22 high schoolers (12 female / 10 male)

37 iDesign SCHEDULE

38 iDesign GENERAL FOUNDRY

39 Looking to “Franchise” iDesign 20-page document – Free to all Information on: Information – Costs (including spreadsheet) – Timeline – Logistics (the good, bad, and the ugly) – Fundraising tips – How to recruit & recruiting materials – Curriculum (including list of components to buy) – Etc.

40 iDesign-Manufacturing for 2010? Similar in structure to iDesign-E Partnering with Laney College (Oakland) Focus on industrial arts – Machining / Welding introduction – Tours of local manufacturers – Foundry – Machining center – Port of Oakland – Etc.

41 Agenda Intro Why focus on manufacturing? Approaches to getting more kids interested in manufacturing & technology careers Tools that you might be able to use – GIS Mapping – Volunteer Match – iDesign Franchise (Summer Engineering Program)

42 My goal Get more kids interested in manufacturing, engineering, and technology careers

43 THANKS! And spread the word QUESTIONS?

44 Manufacturing in Action