Cloud Skills Campaign For Microsoft Learning Partners January 2012

Why add Cloud Training and Certification to your business? Largest growth area in IT for the next five years Multiple technologies involved in any Cloud Solution provides the opportunity to cross-sell and upsell Newer use for existing technologies provides opportunities to re-sell existing customers Your customers will need it, and your competitors are probably already doing it

Topics: Defining the Cloud Cloud Training and Certification Challenges Target Audiences Key Steps Timeline for the Cloud Skills marketing campaign MOC and CWL Cloud learning products Technical Readiness (MCTs) Marketing Materials

Define the Cloud The cloud – or cloud computing – is an approach to computing that’s about Internet scale and connecting a variety of devices and endpoints (servers, PCs, mobile devices) so that they can work together. For consumers, the cloud provides access to “your stuff” when you want from any device. For business, the cloud provides IT delivered as a standardized service. Microsoft Technical Cloud Computing Definition Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (for example, networks, servers, storage, applications, and services) that can be provisioned rapidly and released with minimal management effort or service provider interaction

Target Audiences 3 Technologies 9 Learning Products from MSL Jump Starts Elearning Press, Snacks MOC/dMOC Certifications Telling the one “Cloud Story” Azure Hyper-V System Center SQL Azure SharePoint online Exchange online Intune Office 365 CRM Online IT Pros Developers Database Specialists Cloud Training and Certification Challenges:

6|6| Target Audiences: Goals: Save money Fast deployments Reduce IT churn Fears Security Service Getting real ROI Goals: Add more value Less time fire-fighting Fewer long nights Fears Retaining control Making it work together Am I being replaced? Goals: Code that works Code that is secure Easy to maintain and extend code Fears: New platform Complexity of my job goes up There are gaps in knowledge at all levels! There are goals and fears at all levels!

Cloud Campaign Steps for Learning Partners 1. Learn about the Microsoft Cloud Movement and begin telling the Cloud Story 2. Prepare your organization (Sales, MCT, Marketing) to teach and sell Cloud Solutions 3. Build your offers and promotions and start Marketing and Selling Specific resources and guidance to help you successfully launch your own Cloud campaign:

Cloud Campaign Key Launch Milestones Wave 3: OptimizationWave 2: ExecutionWave 1: Awareness & Education OctNovDecFY12 JanFebMarAprMayJune Events Private Cloud Announced MCT Summit PAC Tech Ed NA and EMEA Key Milestones Cloud Skills White Paper - PAC Discussion Microsoft Manage ment Conf Private Cloud Certification Launch - System Center Learning Content Cloud Campaign Website SQL /Azure/ Private Cloud Launch MCT Learning Rewards - Microsoft.com Advertising - Campaign Factory Cloud 101 in CWL - Marketing Makeover

Courses for the Cloud (check the Product Release Schedule for specific dates) MOC/dMOC MOC 10174: Configuring, Managing and Troubleshooting SharePoint 2010 (Cloud Update) MOC 10231: Designing and Deploying Microsoft SharePoint 2010 (Cloud Update) MOC 10135: Configuring, Managing and Troubleshooting Microsoft Exchange Server 2010 (Cloud Update) MOC 10233: Designing and Deploying Messaging solutions with Microsoft Exchange Server 2010 (Cloud Update) CRM 2011 TR7 Update CRM 2011 TR8 Update Extending Microsoft Dynamics® CRM Marketing Automation in Microsoft Dynamics® CRM Microsoft Dynamics® CRM 2011 Customization and Configuration Microsoft Dynamics® CRM 2011 Installation and Deployment Sales Management in Microsoft Dynamics® CRM Service Management in Microsoft Dynamics® CRM Service Scheduling in Microsoft Dynamics® CRM What's New in Microsoft Dynamics® CRM SQL MOC (w/cloud lab & cloud module) 10215A - Implementing and Managing Microsoft Server Virtualization 10324A - Implementing and Managing Microsoft Desktop Virtualization Implementing and Managing Windows Server 2008 Hyper-V MOC 10776: Developing Databases course for MOC 10778: Data Model Reports course for MOC 10533_Lync Course for MOC Lync Course for MOC Private Cloud: Monitor and Operate MOC Private Cloud: Configure and Deploy Planning and Designing Microsoft Virtualization Solutions 50466A: Windows Azure Solutions with Microsoft Visual Studio A – Microsoft Server Virtualization and Management for the Experienced VMWare IT Pro 50521A- Windows Azure Platform 管理入門編 50522A- Windows Azure Platform 開発入門編 50500A- Hyper-V 2.0 と Virtual Machine Manager 2008 R2 によるサーバー仮想化（ R2 対応） 50408A- Introduction to Microsoft Business Productivity Online Suite (BPOS) 50288A- Hyper-V のインストールと構成 (Version 2) 50374: Microsoft Server Virtualization and Management for the Experienced VMware IT Pro Server Virt Jump Start 50556: Virtualization Jump Start Course 50557: Office 365 Jump Start Course 50577: Server Virtualization Jump Start Cloud 101 Azure for Dev Jump Start Private Cloud Jump Start Lync Design Jump Start Lync Administer Jump Start Azure for ITPro Jump Start Windows 8 Jump Start CWL (current list of Cloud courseware)

Technical Enablement Cloud 101: Channel 9: TechNet - Private Cloud Solution Hub: Microsoft Virtual Academy:

MCT Cloud Learning Ambassador program Goal: To provide MCTs the opportunity to earn relevant rewards when they promote awareness and drive consumption of MSL’s learning products on Cloud technologies. Contest duration: January 9 - June 30 How you earn points: MCTs will receive a personalized promotional URL (i.e. short link) that you can provide to students in order to promote specific learning assets relevant to them. Short link: MCTs will earn points for each student that you influence to consume a learning product. Most learning products in this offering are free (i.e. downloadable eBook, per below). MCTs will also get points for students completing the MTM survey for the classes that you teach. 11

MCT Cloud Learning Ambassador rewards Contest rewards: Cloud Branded MCTs: A “Official Microsoft Cloud Ambassador 2012” moniker for your Virtual Business Card profile page for the first 500 MCTs reaching 300 points before June 30.Virtual Business Card profile page First 50: $75 USD Zinio gift card to use towards any Technology magazine subscription (digital) for first 50 MCTs to earn 200 points before June 30.Zinio Top 10: $300 USD Amazon gift card to use towards books, magazines, or anything else you choose for the top 10 MCTs who have earned the most points by June 30. A minimum of 500 points is required.Amazon 12

13 Cloud Marketing Materials Flyers To customer: (1) 2-sided PDF Thru partner: (1) 2-sided PDF s To customer: (3) s for Outlook and Exact Target distribution (OFT and HTML) Thru partner: (1) for Outlook and Exact Target distribution (OFT and HTML) Banners All audiences: (3) static versions in sizes 120x90, 120x240, 160x600, 180x150, 300x250, 728x90 (JPEG and PSD, not customizable) Web To customer: Cloud Reach Campaign graphics and content Thru partner: HTML webpage to live on partner sites PowerPoint All audiences: 5-10 slide sales presentation on the value of the cloud Messages 7 key messages for use in Newsletters, websites, promotions White Paper

Appendix

Step 2 Step 1 Step 3 Cloud Skills Story Framework: (Training Paths) Design, configuring, and maintenance specialized in Exchange, Lync, or SharePoint Analysis and planning for O365 co-existence, SLAs, security, and networking Design, configuring, and maintenance across Exchange, Lync, and SharePoint From Administrator to Office 365 Administrator Use Visual Studio and.NET to build Web and SOA applications Architecting on-premise applications to work together Develop Azure platform services From Developer to Cloud Developer Design and configure server networking, security, and virtualization Monitoring, provisioning, and managing the data center with System Center 2012 Service Management and automation, design deployment, and operational excellence (MOF/ITIL) From Infrastructure Specialist to Data Center Operations Manager Build Core On-Premise Skills Apply Core Skills for Hybrid Environments Add New Skills Designing, installing, and administering SQL databases Co-existence of SQL Server and SQL Azure Architecting database solutions to mine data and work with other cloud services From Database Developer to Data Steward

software as a service infrastructure as a service platform as a service “SaaS”“PaaS”“IaaS” IT as a Service

Separation of Responsibilities On- Premises Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime You Manage Infrastructure (as a Service) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Someone Else Manages You Manage Platform (as a Service) Someone Else Manages You Manage Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data Software (as a Service) Someone Else Manages Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data “SaaS” “PaaS” “IaaS”