Welcome / Introductions Leann Jacobson President, Technology Association of Iowa Jennifer O’Connor Office Manager, Technology Association of Iowa Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream Our Special Guests Today HyperStream Ambassadors Leann Jacobson President, Technology Association of Iowa Jennifer O’Connor Office Manager, Technology Association of Iowa Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream Our Special Guests Today HyperStream Ambassadors

Today’s Training Program Why HyperStream! History of Program Development Students and Educators Today Partnering Ambassadors and Schools HyperStream Benefits Program & Process BREAK Messaging & Resources Training HyperStream Launch Contests Next Steps Why HyperStream! History of Program Development Students and Educators Today Partnering Ambassadors and Schools HyperStream Benefits Program & Process BREAK Messaging & Resources Training HyperStream Launch Contests Next Steps

Goals of TAI and HyperStream o oPromote technology professions in order to increase enrollment in Iowa’s technology programs at post- secondary institutions o oSupport Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa o oPromote the state of Iowa to keep technology-degreed college students in Iowa after graduation o oPromote technology professions in order to increase enrollment in Iowa’s technology programs at post- secondary institutions o oSupport Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa o oPromote the state of Iowa to keep technology-degreed college students in Iowa after graduation

Essence of HyperStream o oBuilding partnerships between education and technology businesses o oA program for EVERY student o o We want a variety of interests and skill levels o oIt’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways o oA program that will continue to evolve and grow o oBuilding partnerships between education and technology businesses o oA program for EVERY student o o We want a variety of interests and skill levels o oIt’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways o oA program that will continue to evolve and grow

Target Audiences Primary Iowa Students: 8 th – 12 th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students Secondary TAI Members: current and potential Influencers Media Primary Iowa Students: 8 th – 12 th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students Secondary TAI Members: current and potential Influencers Media

Voice of the Audience Test School Waukee High School & Middle School Borders agricultural communities, too Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools Test School Waukee High School & Middle School Borders agricultural communities, too Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools

THE MILLENIAL GENERATION THE MILLENIAL GENERATION

The Generations Millennials (Gen Y) -- Born 1979 – 1994 Ages 14–29 GenXers -- Born 1965 – 1978 Ages 30–42 Boomers -- Born 1946 – 1964 Ages 43–61 Matures -- Born 1909 – 1945 Ages 62–68

The Generations MaturesBoomers Gen X Millenials Style Team Player Self Motivated Entrepreneur Team Player PerceptionWeMe Us & Them (boomers) Who Spending Save and pay cash Buy now, pay later Cautiousconservative Spend parents’ money SchedulesMellowFranticAimlessMulti-taskingfrenetic CelebrateVictoryYouthSavvyTechnology

The Generations MaturesBoomers Gen X Millenials Life Paradigm Be grateful you have a job You owe me Relate to me Life is a cafeteria Defining Idea DutyIndividualityDiversity Relationships/ Family Core Values Hard work ConformityRespect/rulesSacrificePatienceOptimism Health & wellness WorkInvolvement Think globally BalanceInformalitySelf-relianceFunOptimism Civic duty ConfidenceSociabilityMorality

The Millenials Special Sheltered Confident Team-Oriented Conventional – don’t break the rules Pressured – scheduled kids Achieving Technological savvy Civic-minded Generational researchers Neil Howe and William Strauss

The Millenials CBS – 60 Minutes “The Millenials are Coming” minutes/main shtml First aired Nov. 11, 2007 Updated May 23, 2008

Students Today Busy schedules Unmotivated Motivated when discover their passion Technology driven Technology classes Keyboarding – required Others are electives Students know more than teachers Busy schedules Unmotivated Motivated when discover their passion Technology driven Technology classes Keyboarding – required Others are electives Students know more than teachers

Educators Today One of most hard-working professions Underpaid, overworked, undervalued Two groups today: Old School New School Common factor – if relevance, buy-in One of most hard-working professions Underpaid, overworked, undervalued Two groups today: Old School New School Common factor – if relevance, buy-in

Pilot Program Feedback Genuine Interest & Need KEY -- Buy in from Superintendent and Administration Three types of students Opportunities throughout curriculum Student feedback forms

Challenges Time – teachers and students Awareness building stage for a new program Finding educator champions Misperceptions of industry and tech professionals “I’m not smart enough.” Time – teachers and students Awareness building stage for a new program Finding educator champions Misperceptions of industry and tech professionals “I’m not smart enough.”

Size of school, geography Diversity on team Age Gender Ethnicity Variety of functional areas Partnering tech companies Ideal Ambassador Team

School / Company Matching Connections with Schools Role for Everyone Company Size Not an Issue Urban / Rural School / Company Matching Connections with Schools Role for Everyone Company Size Not an Issue Urban / Rural

HyperStream Companies Alliance Technologies Cerebral InfoTech, LLC EnSoft Corporation Far Reach Technologies Genesis 10 GeoLearning Global Reach Internet Productions Hy-Vee, Inc. Iowa Telecom LWBJ Microsoft Corporation Net-Integrated Consulting Palmer Group Paragon IT Professionals Pella Corporation Alliance Technologies Cerebral InfoTech, LLC EnSoft Corporation Far Reach Technologies Genesis 10 GeoLearning Global Reach Internet Productions Hy-Vee, Inc. Iowa Telecom LWBJ Microsoft Corporation Net-Integrated Consulting Palmer Group Paragon IT Professionals Pella Corporation Pioneer Principal Financial Group Professional Computer Systems, Co. Promise IT Solutions QCI, Inc. R & R Realty Group Rockwell Collins Salem Associates Software Engineering Services Sogeti USA, LLC SpindustrySymantec TeamQuest Corporation Team Technologies Zirous

Ambassadors Students Educators Administrators Benefits of HyperStream

Program & Process Checklist

Plan of Action Key contacts & responsibilities Classes 8 th grade classes Mandatory 4-year curriculum plan High school classes Launch presentations HyperStream Clubs Hands-on projects Promote Web site and Wiki Contests Key contacts & responsibilities Classes 8 th grade classes Mandatory 4-year curriculum plan High school classes Launch presentations HyperStream Clubs Hands-on projects Promote Web site and Wiki Contests

Ongoing Communications Benchmarks Monthly team updates to Jennifer Ambassador Web portal Periodic e-updates from TAI Ambassador get-together Celebrate launch Provide input Benchmarks Monthly team updates to Jennifer Ambassador Web portal Periodic e-updates from TAI Ambassador get-together Celebrate launch Provide input

HyperStream Messaging Technology is everywhere! It drives everything we do -- live, work, play -- Iowa technology – a best kept secret no longer Technology is everywhere! It drives everything we do -- live, work, play -- Iowa technology – a best kept secret no longer

HyperStream Messaging Technology is for everyone! Find your passion, identify your interests Tech careers some of highest-paying jobs right out of college Downplay myths Educational path importance Technology is for everyone! Find your passion, identify your interests Tech careers some of highest-paying jobs right out of college Downplay myths Educational path importance

HyperStream PowerPoint

Project Ideas Outline

Launch Contests and Prizes Create a Video Theme: What is an interest of yours (or the team) and how has and will technology continue to impact this area of interest? Prizes: iPod Nano and iTunes gift cards

Launch Contests and Prizes TAI Viral Holiday Card Recognition on card and Web sites Sent to 1,000+ Release sent to media HyperStream t-shirts per school First 20 to join as member on Web site TAI Viral Holiday Card Recognition on card and Web sites Sent to 1,000+ Release sent to media HyperStream t-shirts per school First 20 to join as member on Web site

Q & A Time

Next Steps Company teams identified Matching of schools Connect with Superintendents Backgrounding research on schools Admin and educator meetings Plan of action with educator champions Ambassador team preparation Launch to students