Food 2 give Tahira Syeda Zsuzsanna Kokai Sajeela Habib Leyla Abdirahman Joseph Sackey Mandeep Kaur

What is food 2 give?  It’s a unique brand that will help people save their food and serve it to the people who cannot afford it.  It helps the environment by cutting food wastage.

How and why this app was chosen?  We got the idea from the retail shops such as Asda, Tesco etc. as they reduce prices of food items at night.  Furthermore our idea was to help people who are in need and we thought that this would be the best way since food is very important in our life.  This kind of application was never released to the market this means that our app is unique.

Why will people invest?  People will invest for this app because there are many people who want to share food but they don’t know where they can, so it’s just wasted.  This will give them a chance to share the food they have, provide it to poor people.  Once the person can download the application, they will have to pay a little amount to download the app.  There will be less investment for the app but the app will be really useful.

How does it work?  As our prototype is in two versions, desktop and mobile which makes it easier for users.  They can simply fill out the contact us form with all the details provided such as: their name, contact details, food details, the quantity they have and whether they will drop it off or they want us to pick it up from them.  Also on the website/app there is a map from which they can find their nearest place to contact us on either by phone or drop their food to us.

Business Model  So what’s our business model?  Firstly the target of this business is everyone who are 18+.  As we have thought of an app that will help everyone, no matter where they are, it’s helpful for the business model.  As through this app there will be investment through all the customers we have. However we won’t be investing much for this app therefore it will be easier to make up for the investment through customers when they buy the food even at a little amount.

Business model  As the purpose of “food2give” is to help homeless/poor people and provide them with food as it’s essential, We have kept the profit margin of £10-£15 in the beginning. It is very little profit however as this app is similar to charity therefore we kept a little profit margin as investment is little as well.  However as the business gradually builds, the profit will build up as well.  The business will earn income from when the customers can download the app and when the people buy food.

Brand Name  We had many brand names ideas  Share food  Food2share  Givefood The final idea that we came up with was Food2Give. We chose this name as it explains the purpose of the business as well as it would attract people’s eyes because when they look at the brand name they would want to know more about it.

Brand Logo Logo designs Final logo

Brand logo We chose this as our final logo by having the idea of fork and knife as it represents food, and hand as it represents “give”. We decided to go with the green and brown for the colour as it represents the environment, also matches the theme for the prototype.

Future Improvements  Future improvements for our project is to create a person log in, so the user can keep track of everything.  Another improvement is to have functionality to upload pictures to the contact form  Also improve the mobile app, and work on it to upload it on app store and Google play.

Thank you for watching! Any Questions?