Business 8 Marketing: Advertising Who Am I

Mr. Vatougios

What I Expect  Respect. For all people, students & teachers.  Be on time, get a late slip from the office.  Not to go to the bathroom every 5 min Rule. The first 20 & last 20 of class you can’t go.

For Notes You can find my notes at UBC Blogs under my name: Mr Vatougios atougios/ I don’t want you to copy down my notes in class, but I do want you to learn how to add to your thoughts to my notes. Add your notes to the bottom box on the ppt screen

 Continue on with All the Right Type (ART) for 5 minutes today Keyboarding Activity

Business 8 Marketing: Advertising Introduction to Concepts

Business Areas Entrepreneurship Economics Finance Business Communication Keyboarding Marketing and Advertising

Definition Market  Market is a place where people meet. Where retailers sell and consumers buy.

Definition Marketing  How to bring a product or service to market  Everything from the creation of a product to its delivery to a customer Advertising  How you plan to tell the (market) world a message. Who you are and what you’ve got to offer

The 6 Keys to Advertising MMessage AAudience MMedia DDifferentiate FFrequency LLong-Term

Establishing the exact message you are trying to put forward Advertising needs to be planned and it needs to be simple Message Being clear about your target market (customers) Different people do different things at different times Audience Choosing the right way to tell your message Some things are better when heard not seen; big not small, colorful not black&white Media

Making your advertisement stand out from millions of others People see over 3000 ads everyday Differentiate Ensuring people see your advertising often It takes a person multiple viewings before they remember and are willing to invest Frequency Giving your advertising time to work People don’t need things everyday, but when they are ready you want them to remember you Long-Term

Modern Advertising Focus on Some of the Different Types (media) of Advertising: 1.Radio and Broadcasting 2.Flyers, Billboards, Pamphlets and Brochures 3.Newspapers and Magazines 4.Television and Commercials 5.Social Media and the Internet

Carousel Activity 5 stations with markers & poster paper. Each station has 1 Theme Write down your thoughts and share ideas on the themes as they apply to business, marketing and advertising (5 major themes): 1.Radio and Broadcasting 2.Flyers, Billboards, Pamphlets and Brochures 3.Newspapers and Magazines 4.Television and Commercials 5.Social Media and the Internet

Scavenger Hunt You guys are now the teachers. You will go back to your computers and research your topic. You will try to find out something new, different or interesting about your topic and then share your ideas with the class Try to find at least 3 things to share

Class Discussion  Time to report out and tell us what you learned

Exit Slip 1.Write about something new that you did not know about before today. 2.Summarize something that we talked about in class that you feel quite comfortable about. 3.What are your strengths and weaknesses (school and business).

Class Notes You can find my notes at UBC Blogs under my name: Mr Vatougios