Copyright Worldapps Limited worldapps.co.uk software development & marketing

Copyright Worldapps Limited

miworld™ is a proprietary content management infrastructure that aggregates online information from multiple locations on to a personal mobile device Key Benefits Content owners gain greater control over social media content and security Content can be developed from a single proprietary source and distributed to multiple channels in the required format (i.e. twitter, facebook) Content owners realise new revenues from existing sources without changing their current social media preferences miworld™ intelligently re-orders content, simplifying the consumer experience and making content more accessible miworld™ consolidates online marketing creating a focal point for future initiatives Content miworld™ Content Publisher App Content Management System miworld™ Mobile Application Marketing Content Owner Consumer miworld™

Copyright Worldapps Limited 2012 miworld™ adds order to an increasingly complicated social media experience for the consumer by focusing content around the subject matter How it works? A high-profile individual /organisation uses miworld™ to publish links to disparate online content miworld™ proprietary middleware aggregates and then orders this content into a mobile format The content owner uses existing social networking channels to market their official miworld™ app The consumer downloads and pays for miworld™ through established mobile payment systems (i.e. iTunes) Worldapps links in third-party services and markets directly to the consumer Content miworld™ Content Publisher App Content Management System miworld™ Mobile Application Marketing Content Owner Consumer miworld™

Copyright Worldapps Limited 2012 Consolidates existing marketing – Brings together existing online marketing channels (and not reliant on a congested App Store for marketing) Creates dynamics new channels – Expands commercial opportunities – creates a plug ‘n play channel to commercialise third-party innovation – Future-proofs online initiatives (technology developed for mobile and not wedded to social media platforms) New revenue streams from existing sources – Creates new revenue streams for high-profile individuals without them having to change anything about how they currently interact with social media – Monetises social media through mobile payment systems miworld™ gains unique access to the social media channels of high-profile individuals (some with more than 20m subscribers) 5 The biggest issue facing the mobile application business is the lack of control developers have over increasingly congested marketing channels (there are now 500k+ apps competing for consumer mindshare on iTunes) miworld™ prototype screen shots

Copyright Worldapps Limited 2012 miworld™ is one of the first mobile content management systems to comprehensively integrate text, audio, video and photographic content across varying mobile clients More intuitive for the content creator Proprietary technologies enable the creation and distribution of content from a single mobile source to multiple locations (i.e. facebook, twitter) regardless of format Richer offering for the consumer Simplifies the social media offering, aggregates all official content and creates a start-point for future online journeys More control for content owners In-built management controls for greater social media content security Creates a focal point for online marketing Future-proofs further online developments miworld™ is one of the first developments to utilise the embedded social media integration of the new iOS5 Apple Operating System 6

Copyright Worldapps Limited 2012 Worldapps has unique access to A-list celebrities and global brands across geographies London 2012 Kobe Bryant Jessica Ennis Gareth Bale Phillips Odowu Usain Bolt Cristiano Ronaldo 7

Copyright Worldapps Limited 2012 Social Media - Brian Whittle European Athletics Championship Gold Medal Winner. Former director of Talent Nation, extensive business start-up experience. Responsible for miworld™ strategic customer acquisition and marketing Mobile Marketing - Gavin McClement Former head of mobile marketing and product development at BT. Responsible for miworld™ product development and marketing Celebrity Management - John Regis MBE Olympic Silver and World Championship Gold Medal Winner. Current athletics director with Stella Management. Non-executive director and miworld™ shareholder. Technical Development – Scott Sherwood and Marek Bell – Have worked in partnership with a number of blue-chip organisations to write mobile solutions for iOS, Android and Windows Mobile devices. Scott and Marek are responsible for technical product design and managed service management In-house management experience in critical areas - client engagement, marketing, technical development 8

Copyright Worldapps Limited 2012 Investor Information miworld™ creates: A highly scalable product and a flexible business model, based on proprietary technology that has a number of potential uses miworld™ would generate: Approaching £6 million in revenue by the end of Year 2, with profits in excess of £1 million (after tax) (22% - 36% margin) miworld™ would develop: An estimated customer database in excess of three-million (Year 2) A significant third-party development network in the fast-growing mobile application market