Innovations New Ideas and Trends in Today’s Market and Management Peter Altobelli Vice President, Canadian Operations Yardi Systems CFAA 2011 Canadian Rental Housing Conference

New Industry Trend: Mobility New Industry Trend: Mobility

Mobile Devices are Driving Change in the Workplace Sales of Application-Enabled Devices to Outpace PC Sales by June Global PC Shipments Slid in Q Smartphones and Tablets are Capturing the PC Replenishment Cycle Corporate IT Organizations are Expanding Support of Mobile Devices Mobile Devices are Expanding the Real-Time Enterprise Access to Information is Everywhere 1 Statement made by International Data Corporation (IDC) MOBILE DEVICES

Mobile Applications are Driving Change in the Workplace Mobile Apps are the Next Wave of End User Applications Mobile Apps are Convenient, Easy-to-Use and Culturally Pervasive Gartner Estimates 17.7 Billion Mobile App Downloads in 2011 IDC Estimates 77 Billion Mobile App Downloads in 2014 Developers are Creating Apps for Every Business Function Possible Smartphone-Specific Apps are More Effective than Browser-Based Apps Convergence of Cloud Computing, Mobile Device Proliferation, and App Development will Dramatically Change the Application Experience Technology is Taking a ‘Back Seat’ MOBILE APPLICATIONS

MOBILE PRESENCE IN THE REAL ESTATE INDUSTRY

Mobile Apps: The Prospect Experience Mobile Apps: The Prospect Experience

THE PROSPECT EXPERIENCE Liz is looking for a new apartment in the downtown Toronto area. She downloads the RENTCafé app to search for units that meet her criteria. She finds a unit at Canary Apartments who offer a convenient application process and a $100 lease sign-up bonus. Liz schedules a visit by filling a guest card in the RENTCafé app.

THE PROSPECT EXPERIENCE Liz arrives at the Canary Apartments’ leasing office and is greeted by Tom, a Leasing Agent. Tom is equipped with a mobile tablet device and fills out some additional information on Liz’s application on the spot before heading off to the unit tour with Liz. Liz likes the unit, but asks for some time to consider all of her options.

THE PROSPECT EXPERIENCE Liz uses her RENTCafé app to do more research about Canary Apartments. In the meantime, she receives personalized s from Canary’s leasing office touting their resident services, including resident apps they provide for service requests, rent payments, and an event calendar. Liz decides to move in to Canary Apartments and completes the online lease process in under 15 minutes. Most of the information was already entered as part of the guest process. She’s excited to move-in!

Mobile Apps: The Resident Experience Mobile Apps: The Resident Experience

THE RESIDENT EXPERIENCE While out shopping for moving supplies, Liz receives an welcoming her to the Canary Apartments community with a link to the Resident Portal to enter service requests and pay rent online. Access to resident handbooks and utility hookup referrals is provided as well. From her iPhone, Liz logs into the Resident Portal and makes her first service request, which is to schedule the elevator on move-in day.

THE RESIDENT EXPERIENCE On move-in day, the elevator is ready as promised and the experience was smooth. The cable and utilities have been established and Liz receives s welcoming her as a new utilities customer. Upon completion of her first month in Canary Apartments, Liz’s automatic rent payment, by electronic PAP, occurs. She receives an notification of her payment and uses her Resident App to check her account information.

Mobile Apps: The Owner/Manager Experience Mobile Apps: The Owner/Manager Experience

THE OWNER/MANAGER EXPERIENCE Richard is the owner of Canary Apartments. Because he frequently travels, he can still manage operations and call up real-time financial, traffic, leasing, and occupancy reports any time, any where, on his mobile device, with full drill down to details. At the airport waiting for his connecting flight, Richard reviews and approves a purchase order requisitioning services from a new vendor.

THE OWNER/MANAGER EXPERIENCE As soon as Richard hits “submit” on his mobile device, Lily, the Property Manager at Canary Apartments receives an notification that the purchase order requisitioning services from a new vendor, All Hours Electric, has been approved. She enters a service request into her online property management system; minutes later, Joseph, the Maintenance Supervisor at Canary receives the service request notification via on his BlackBerry to coordinate electrical work in Unit 17.

THE OWNER/MANAGER EXPERIENCE Since deploying the prospect, resident, and property management apps, Richard and his staff at Canary Apartments have noted significant ROI: Significant increase in referrals revenue 34% increase in traffic with RENTCafé 12% increase in close ratio with lease apps 6% increase in signup for recurring PAP 12% improvement in outstanding A/R 240 hour reduction in calls and scheduling activity with the resident service app

Why Mobile Applications? Improve Response Time and Efficiency Expand Access to Your Availability to Prospective Tenants Complete Integration of Technology Across Your Enterprise Full Support with the Leading Smartphone and Tablet Platforms Empower Roving Employees with Knowledge “On the Go” Easy and Fast Deployment Mobile Apps are Like Having a Conversation with Technology Mobile Apps are Easy-to-Use and Intuitive WHY MOBILE APPLICATIONS?

BUSINESS IN A MOBILE WORLD Requires an Integrated Business Solution Accessible Online and By Mobile Device by Employees and Consumers

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