Driving Label Content Productivity through GS1 Standards Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011

Discussion Topics Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??

Importance of Packaging Package Artwork is a key consumer communication at the First Moment of Truth!

Importance of Packaging Increased regulatory impact (e.g. drug facts) # of SKU’s across variants, sizes, regions > 20 languages on some packages ~80% of Industry errors are copy / text related The manufacturer is responsible for any errors

Today’s workflow…

And then…

If there is an error…How bad can it be? Are others having this issue??

Finding a solution

IPC Objectives Eliminate “cut and paste” Reduce human interaction and prep costs Improve Quality Drive Speed-to-market Develop an industry solution, covering all languages

CPG Industry Benchmark BeforeEfforts 60 – 75KAmount of Artwork processed # of fields per POA 2.5# of routes 3.7 – 15MMTotal Touches (mfg + studio) Total Effort-Years 40+% touch and time reduction Corresponding quality improvement So how did we do this??? After 60 – 75K After 60 – 75K After 60 – 75K – 7.5MM

Progress to date IPC Efforts Inventoried and reduced >250 to ~ 60 fields Communication protocol Commercial software Engaged GS1, creating the eCom Intelligent Packaging WG Maintain standards Drive adoption

Progress to date Funneled learnings into the BRAD Round-trip Table Structures Managing Graphics Partners can extend, if needed Completed Public review January, 2011

High-Level Entity Model Hands-off content transfer

Additional Opportunities Share content for Coupons, POSM, eCommerce

Results Proven solution transforming the business 40+% Improvement in Productivity and Speed to Market Improved Quality through eliminating Copy and Paste

Next Steps Develop Specifications (May) Software Updates (July) Pilot the solution (July through October) Adjustments & Public Review (November) eBallot (December)

Questions?

Thank you!!