+ How to “Think Ink” Article Writing for Speakers and Other Experts

+ You’re More Than A Speaker… You’re A Subject Matter EXPERT Disseminate your expertise in multiple ways, including IN PRINT. Your Writing can take many forms… Craig Harrison’s 2 (510)

+ Work Backwards: One Example (510) Craig Harrison’s Clients You Seek? 2. What do they read? 3. Write for them!

+ Research, Then Write Seek Editorial Guidelines and Calendars of publications Study Writing Style of their authors overall publication What’s the VOICE of the magazine? Be able to PITCH your Story or Article Idea in summary form Write to their word count and beware, they often cut from the bottom. For BLOGS, write shorter, pithier and with more of an edge (510) Craig Harrison’s 4

+ Authorship Comes in Many Forms Articles Case Studies Q & A Tips Lists Stories Interviews FAQ Lists White Papers Op/Ed Pieces Quizzes Poems Haiku Columns Letter(s) to the Editor ____________________ Craig Harrison’s 5 (510)

+ The Interview Craig Harrison’s 6 (510)

+ The Tips List Opening Paragraph Tips (Bulleted List) Closing Paragraph (510) Craig Harrison’s 7

+ Is Networking NOT Working For You…9 Mistakes & 26 Tips… (510) Craig Harrison’s 8

+ Articles Turn into Presentations! (510) Craig Harrison’s 9

+ The Story A Tale of Two Elections A Date with Destiny Finding Confidence (510) Craig Harrison’s 10

+ The Story (510) Craig Harrison’s 11 Click to read Online

+ The Quiz (510) Craig Harrison’s 12

+ Same Quiz, Different Publication (510) Craig Harrison’s 13

+ How To’s (510) Craig Harrison’s 14 Click to download PDF

+ A “How To” (510) Craig Harrison’s 15

+ The Case Study THINGS ARE LOOKING UP FOR OAKLAND (510) Craig Harrison’s 16

+ Haiku (510) Craig Harrison’s 17 Click for PDF

+ From Snippet to Story From A Kernel…to a Story (510) Craig Harrison’s 18

+ Voilà! (510) Craig Harrison’s 19 Click to download download PDF Click to download download PDF

+ You’ve Got Stories! (510) Craig Harrison’s 20

+ Thoughts On Titles Use Working Title while developing piece; then brainstorm final title(s) If it bleeds, it leads! Make them Sick, Make them Well Consider subtitle too. One to tantalize; Other to elucidate Use mystery, fear, surprise, humor, puns, riff off known title, etc. to attract attention Study TV News Teasers before commercial breaks Pay attention to new movie releases: Titles & Tag Lines (510) Craig Harrison’s 21

+ Article Ideas Solutions, Outcomes, Benefits Solve Problems Innovation New Concepts, Processes, Movements Draw From Other Industries Observe and Take Note(s) (510) Craig Harrison’s 22

+ Writing Strategies Mind Map your article at its conception Create Master List of pieces you are working on (see next) I am always writing several articles at once; When I get stuck on one I switch to the other. “Ease and Flow!” Use SmartPhone’s audio recorder to capture thoughts. Snippets of conversation, interviews with others, and more. I use Google Hangouts, Free Conference Call for conducting interviews and use transcription services from elance. (510) Craig Harrison’s 23

+ Track Your Articles (510) Craig Harrison’s 24

+ Outline Your Article: The Basics Topic: Working Title: Who is it for? What need does it fill? What format will it take? Proposed length? (510) Craig Harrison’s 25

+ Mind Map Your Speech (510) Craig Harrison’s 26

+ Outline Your Speech Working Title:___________________________________________ Introduction: ___________________________________________ Body A: ___________________________________________ Body B:___________________________________________ Body C:___________________________________________ Conclusion:___________________________________________ (510) Craig Harrison’s 27

+ See Other Examples of Different Article Formats Here: Download the PDF file containing Craig’s Handout for THINK INK (510) Craig Harrison’s 28