Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Multiplying Tabligh Efforts Thru Effective Use of Media Wasim Malik Media Communication Team Ahmadiyya Muslim Community, USA

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Islam & Media – In Perspective  Holy Prophet saw Caesar, Emperor of Persia, Kings of Ethiopia/Egypt  Letters to Caesar, Emperor of Persia, Kings of Ethiopia/Egypt poets to write to spread the message of Islam  Encouraged Muslim poets to write in defense of Islam to spread the message of Islam  Promised Messiah als Statements, Ishtaharaat/Advertisements, Letters to Newspapers, Leaflets/Flyers, etc.  Sent regular Statements, Ishtaharaat/Advertisements, Letters to Newspapers, Leaflets/Flyers, etc. newspaperswithin outsideIndia  Widely covered by newspapers within and outside of India  Khulafaatul Masih aba  Exemplified Holy Prophet saw and Promised Messiah als Heads of States  Khalifatul Masih V aba encouraged to reach out. Personal outreach. Letters to Heads of States

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Media Communication Team USA  Genesis  Unsuccessful Walkersville land parcel effort  Nobody knew who we were  We had not been reaching out  Hesitation in getting in front of media/camera  Respected Ameer sahib formed Media Communication Team  Mission given to the Media Communication Team

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Role of USA Media Team Ahmadiyya Muslim Community Leading Provider of Islamic Content  Make Ahmadiyya Muslim Community the Leading Provider of Islamic Content Public Awareness Name Recognition Consistent Message  Increase Public Awareness about and Name Recognition of Ahmadiyya Muslim Community throughout USA – Consistent Message Ahmadiyya Muslim Community True Voice of Islam  Ensure Ahmadiyya Muslim Community is recognized as the True Voice of Islam Special Team ExpertiseMedia Relationship MediaUSA  Develop Special Team with Expertise in getting Media to cover our events and build Relationship with Media in the USA  Collaborate with Local chapters and National Amla members  Media Interaction Training Develop Uniformity of Message  Help Develop Uniformity of Message in all external communications

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Importance of Media Outreach  Tabligh Team Media Team complimentary  Tabligh Team and Media Team are complimentary partners  Tabligh Team: Content Expert  Tabligh Team: As Content Expert develop appropriate material  Media Team: Expertisemessage delivery  Media Team: Expertise in effective message delivery to greater audience  Effective Media Ahmadiyya Muslim Community  Effective Media coverage leads to: Positive image of Ahmadiyya Muslim Community  Positive image  Positive image would lead to more receptive audience misconceptions about Islam  Positive Image Dispels misconceptions about Islam  Media far greater number  Media  Ability to address far greater number  TV stations such as ABC, Fox, CBS, CNN and NBC each have >25 Million viewership  Top 25 Newspapers has readership of more than 10 million. Not including online Remember Uniformity of Message ensures increased name recognition

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as How Can Media Team Help?  How to Leverage Media for Tabligh  Organize events that are significant to your audience; make message relevant to people  Engage with Media in timely fashion  Know who to contact  Ways to Engage Media  Call media to arranged events  Build relationship with media personalities such as local news anchors, etc.  Put a larger emphasis on events where there is media presence.  Don’t refer the reporter to a someone back in the office. If they walk away, chances are, they’re gone for good.  Make reporter’s job easy by following up  Training and Preparation to Engage with Media  Regional Media training  What to say/What not say; those who are not media trained should not be engaging with media  Non-verbal communication  How and when to write media advisory

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Why Use Media for Tabligh? “Inventions of the modern age like post office, press, telegram, trains etc. are there to serve mission of Islam-Ahmadiyyat” Promised Messiah als  No matter how actively you engage with external audience, you cannot reach out to the numbers that media can  If not active in media, you are neglecting a large audience that is easy to reach and presents many rewards  Interfaith & multicultural activities with Media involvement: Message reaches those who don’t normally venture out to these group settings. Helps establish confidence in those who may not have ever met you “Muslims do not denounce terrorist activities”  Americans’ Complaint: “Muslims do not denounce terrorist activities”  9/11 tragedy, recent attacks on the American embassies in the Middle East.  Although we have denounced these attacks within our own community and have organized efforts, such as our 9/11 Blood Drive. Making ourselves feel better.  Without reaching out to larger audience, we are merely patting ourselves on the back, we’re not actively addressing the concerns of Americans: ‘Muslims condone through inactivity’

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as What You Can Do? Reach Out!  Print Media  Television & Radio  Internet & Social Media  Organize Events (External Focus):  Organize Events (External Focus): All events can be supported by the Media Team inviting media, etc.  Media Advisories:  Media Advisories: M4P, MFL, Blood Donation Drives, Flyer Distribution Campaigns, Walk-a-Thons, Eid, Ramadhan Iftaar Dinners, Seeratun Nabi Day, Interfaith Meetings, etc.

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Reach Out - Print Media  Letters to the Editor: All members should be encouraged to write letters to the editor about local community issues or Islamic issues. They should all mention Ahmadiyya Muslim Community and our tag line.  Op inion- Ed itorials ( op-eds ): Encourage members to write op-eds as individuals. Op-eds need work and all may not be able do this but should be encouraged.  Weekly columns  Invite reporters to cover events: Eid, Ramadhan, Seeratun Day, Interfaith Events, etc.  Can use Print Media for advertising space as well.

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Reach Out - Television & Radio  Interviews  Talk shows  Weekly radio shows  Community Service Channels  Debates

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Reach Out - Internet & Social Media  Blogs  Many stories are now covered on-line instead of print  Patch ( local area internet news)  YouTube  Twitter (500,000,000 active users)  Facebook ( 1,000,000,000 active users)  Twitter & Facebook: not considered hard core media, but most younger audience is getting their information via these channels

Muslims who believe in the Messiah Mirza Ghulam Ahmad Qadiani as Silly video and it’s wake There are Opportunities in Challenges Hazur’s simple reach-out plan Friday Sermon Oct 28, 2012  Organize Seeratun Nabi Days  Print and distribute book “Life of Muhammad” extensively  Proliferate Hadrat Masih Maud (als)’s perspective on the Holy Prophet (saws)  Prepare and print flyers  Translate Hazur’s sermon into English and disseminate  Translate other books on the character of the Holy Prophet (saws)  Exhibitions