AN INTRODUCTION PRESENTER: Belinha De Abreu, Ph.D. Media Literacy Educator MEDIA LITERACY THROUGHOUT THE CURRICULUM

Why Teach Media Literacy?

Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. What is Media Literacy?

FACTS & FIGURES:  Television viewing is the #1 after-school activity for 6-17 year olds. (Kaiser Family Foundation) -The time spent watching television has increased by 10% from 1997 to 2002 and is expected to increase through (Rubin, )  In the average American home with children, the TV is on nearly 60 hours a week. (The Family and Community Critical Viewing Project)  The average child sees 20,000 TV commercials every year. (TV-Free America)

FACTS & FIGURES:  85% of teens ages engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending or instant messages, or posting comments on social networking sites;  55% of online teens ages have created a profile on a social networking site such as Facebook or MySpace;  47% of online teens have uploaded photos where others can see them, though many restrict access to the photos in some way;  14% of online teens have posted videos online. Pew Internet and American Life Project

GenerationsBirth Years Ages in 2008 GI Generation Silent Generation Baby Boomers – 60 Generation X * Millennials1979* Google Present GENERATIONS

A SNAPSHOT

Text messaging… …Has become the most popular form of communication for young adults. Do we use it in the classroom? A SNAPSHOT

Advertisers are beginning to use the social networking/text language to communicate with teens and young adults. A SNAPSHOT

What does all of this mean in our classrooms today? Are students that much different from previous ages? How are we meeting their needs? ASSESSMENT

“There is remarkable consensus among educators and business and policy leaders on one key conclusion: we need to bring what we teach and how we teach into the 21st Century.” TIME Magazine, December 18, st Century Students

Graph by: Partnership for 21 st Century Skills 21 st Century Skills

Based on the Partnership for 21 st Century Skills… Every student in this country must be: A critical thinker A problem solver An innovator An effective communicator An effective collaborator A self-directed learner Information and media literate Globally aware Civically engaged Financially and economically literate 21 st Century Skills

WHAT DO YOU KNOW ABOUT THE MEDIA AND POP CULTURE?

They know all of these products. Do you? ADVETISING

Photograph of Michael Jackson's face taken during a court trial. TRUTH OR FICTION?

Canadian man raises enormous 89 lb., 69-inch cat. TRUTH OR FICTION?

Only five companies own all the major media conglomerates in the United States. TRUTH OR FICTION?

In a 30 minute broadcast in the United States, how much time is devoted to commercials? a. 10 minb. 5 min. c. 15 mind. 20 min. POPULAR CULTURE

The fastest growing soft drink in the hip-hop community is: a. Pepsib. Sprite c. Fantad. Ginger Ale POPULAR CULTURE

Who was voted the most popular ‘tween’ in 2007? A. Jamie Lynn Spears A. Jamie Lynn Spears B. Lindsay Lohan B. Lindsay Lohan C. Miley Cyrus C. Miley Cyrus D. Dakota Fanning D. Dakota Fanning POPULAR CULTURE

POLITICAL SATIRE

Traditional Literacies  Reading & Writing Visual Literacy  Symbols, Signs, etc. Information Literacy  Computers, Internet--Technology AND MEDIA LITERACY THE LITERACY MOVEMENT

MEDIA LITERACY

-MARY MEGEE Director of the Media Education Laboratory of Rutgers University- Newark College of Arts and Sciences, MEDIA LITERACY

26 All media messages are "constructed." Media messages are constructed using a creative language with its own rules. Different people experience the same media message differently. Media are primarily businesses driven by a profit motive. Media have embedded values and points of view.

 Who created this message and why are they sending it?  What techniques are being used to attract my attention?  What lifestyles, values and points of view are represented in the message?  How might different people understand this message differently from me?  What or Who is omitted from this message? Center for Media Literacy STUDENT LEARNINGS:

CRITICAL THINKING ANALYSIS ORGANIZATION BRAINSTORMING COOPERATION RESEARCH

29 WHO ARE THEY?  11,000 print outlets (1,500 dailies and weeklies)  10,225 radio stations  1,600 TV stations  1,300 cable systems  Targeted Magazines  The Internet BUT, 5 CORPORATIONS OWN ALL THE MEDIA!!

30 What is television news really about? What are the major differences between TV, Newspapers, and Radio? Who decides what we see and hear?

31 Are the images we see real? What stereotypes are created by the pictures we see daily?

32 What is happening in our current election? How does the media affect our political views? Has the media changed politics?

33 Smoking -Who is Phillip Morris? -Why anti-smoking ads? Body Image -Who is affected by Anorexia and Bulimia? -What is bigorexia?

34 What affect does it have on children and adults? Who is targeting our kids? Can advertising be fun?

 Social Studies  Language Arts  Math  Science  Foreign Language  Technology CONNECTIONS TO CONTENT AREAS

SOCIAL STUDIES: -Milestones of History -Pulitzer Prize Photos -Historical Fiction vs. The Documentary LANGUAGE ARTS -Analysis of Media Messages Ex. Television Shows, Newspaper Articles, etc. -Production Elements Ex. Scriptwriting & Storyboarding LESSON IDEAS

MATH: -Advertising Cost Analysis -Ratings Television and Film -Media Ownership SCIENCE -Pharmaceutical Advertisements The face of the drug industry. -PhTesting Products: Their claims & Truth. LESSON IDEAS

FOREIGN LANGUGE: -Global Issues - World Perceptions -Fast Food Around the World TECHNOLOGY -Television ProductionPodcasting -Instant Messaging Blogging -Web DesignWikis -FlickriGoogle -YouTubeTeacherTube LESSON IDEAS

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Arthur’s Guide to Media Literacy LESSON IDEAS

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Did You Know?

Literacy Comes in All Forms in the 21 st Century. Educators Have an Important Role in Helping the Growth of Media Literate Citizens. Pop. Culture and the Media are a Strong Force Within our Society Which Cultivates Students Likes and Dislikes. Our Students Need You! – Educators- to Provide Training in Real Thinking Skills. Our Concepts of Teaching Must Change In Order to Get Below the Surface and Reach Our Students. WHAT IT ALL MEANS?

A PARTING THOUGHT: “They may be ‘digital natives,’ but their knowledge is surface level, and they desperately need training in real thinking skills.” Hargadon, S. April “Teaching Digital Natives.” Technology & Learning, 28(9), 52.

NCTE: ISBN: ISBN-13: Neal Schuman Publishers ISBN: MORE LESSON IDEAS

Belinha De Abreu, Ph.D. Media Literacy Educator – home office cell or CONTACT INFORMATION: