DIGITAL AND INTERACTIVE QUICK FACTS

$193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now accounts for 8.3% of all spend* And now commands a higher share of spend than Cinema, Out of Home and un & addressed mail* $65.2b estimated spend worldwide in 2008** And it is estimated to be $106 billion by 2011** In Canada, online spend has surpassed that of radio, magazines and out of home*** In the UK online spend in 2008 rose to 19.2% of all spend (from 15.5% in 2007), marginally behind press at 19.2% and TV at 21.9%**** IAB estimate that in the first half of 2009 Online Ad Spend exceeded TV spend in the UK**** It is estimated that for every $1 spent online, the internet influenced another $3.45 of store sales**** In New Zealand, 20% of people say that after researching a product online in the past 4 weeks, they went on to buy it offline***** *ASA 2008 figures, based on returns from the IAB, **IDC Research, *** **** PricewaterhouseCoopers /UK Internet Advertising Bureau/WARC, ****eMarketer – 26 February 2008, *****Net Ratings, July 2009

SNAPSHOT INTERNET USE IN NZ 88% of people 10+ have access to the internet 76% of people 10+ have access to the internet at home 76% of people who have access to the internet at home have a broadband connection More than 2/3’s of people with access to the internet at home access it daily 45% of those with access to the internet have bought a product online in the last year In a week, more people have used the internet than have read a daily paper ONLINE VIEWING HABITS 52% of people viewing a pre-roll ad have then taken a form of action* 71% of viewers would rather get their video for free in exchange for watching ads** In the US, more than half of connected consumers who watch TV watch some type of video on devices other than their TV** Online Publishers Association – US data, **e-marketer Source: Nielsen Media Q – Q2 2009

tvnz.co.nz QUICK FACTS 106,694,701 page impressions in 2008* An average of 926,195 unique browsers per month in 2008* 63% of visitors to TVNZ are female** 41% of visitors to TVNZ have a household income over $80k** 67% of visitors to TVNZ own their own home 83% of visitors to TVNZ are responsible for some or all of the households shopping 60% of visitors to TVNZ accessed the internet using broadband *Net Ratings, ** Net Ratings – August 2009

WHY ADVERTISE AT tvnz.co.nz tvnz.co.nz incorporates best in class News and Entertainment with full episodes of TVNZ’s key television shows It is rated NZ’s sixth most popular website Visitor numbers have doubled from December 2008 to September 2009 Now each day over 80,000 New Zealanders visit tvnz.co.nz, creating over 300,000 page impressions in a day* Currently just under 300,000 New Zealanders are watching over 200,000 hours of television on tvnz.co.nz each month** TVNZ provides advertisers with opportunities to connect with and engage viewers online through static display and video advertising Advertisers can choose either mass reach or niche placement The TVNZ digital media offering includes campaign management, optimisation and creative development Advertising is tracked and the results measured Advertising formats are standardised across NZ sites, which can help reduce production costs *Netratings Market Intelligence, **Netratings Market Intelligence