Online and Social Media. How does using Social Media keep audiences engaged off air? Audiences are becoming less and less passive in their consumption.

Slides:

Advertisements

Similar presentations

Level 2 Award in Social Networking for Business Day 3 Tutor: Alan Jarvis.

Advertisements

MEASURING THE IMPACT OF COMMUNICATION ACTIVITY ANDREW SMITH – MEDIA TRUST.

Facebook, Twitter & Dot What? Social Media Primer Aprill O. Turner Communications & Media Relations Director Campaign for Youth Justice.

Social Media Why use it and how do we get started strategically?

Traditional Marketing Methods are Dead or Dying ” Unlocking the Power of Social Media for Higher Search-Engine Rankings “

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

+ Social Media proposal Presented by- Social Club Media 18 th July.

Current Status of Social Technology at AIAA. Background 2.

Creating an Online Professional Presence Using Social Media.

SOCIAL MEDIA ROLE IN PTA FACEBOOK, TWITTER AND PINTEREST.

Social Media As Part Of The Marketing Mix Ian Crockett.

A Journey in Social Media Andy The Football Association Why Social Strategy Key Findings Today’s presentation.

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

Connections for Women Kim Goodman WMCLB Information Coordinator.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

Mass Media and Society Chapter 1 Discussion.

Social Media Roundup Bad social media: 7 Ways to lose your audience.

How We Promoted Safe Driving and Utilized the Media To Do It.

OT Connections is AOTA’s new online community which allows occupational therapists, occupational therapy assistants and students to connect with each.

Using Social Media to Enhance Your Online Presence.

Who is on… Introduction Using social media entails particular kind of literacies i.e. skills which include the ability to engage in a medium for production.

How do I search the Internet? Narrow your topic and its description; pull out key words and categories.

Social Media in the Classroom Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication

Your Page Name – Internet Web Browser Your Tab Name Search Writing Blog Posts.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

What keywords are Terma Labs going after? What are they doing to add new content Used to write blog posts but haven’t in a year.

WEBSITE DESIGN ELEMENTS Test Friday, February 28, 2014.

#ASGC2015 Social Media Workshop

Protect Association - New website review Presented by Dennis Haggerty and Andrew Areoff.

Twitter for Business 140 Character Advertising and Customer Engagement.

#GoingViral giulia_bonelli, formicablu Using social media to promote research CAGLIARI,

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

Social media for university presses: why, how, who, where, and when? March 17th 2016 Alastair Horne Social Media and Communities Manager Cambridge University.

TELLING YOUR STORY CREATING COMPELLING CONTENT. THINK COMMUNITIES, NOT AUDIENCES WHO IS YOUR COMMUNITY? WHAT PLATFORMS ARE USED BY THAT COMMUNITY? FACEBOOK,

Welcome to the world of social media =jottDMuLesU

How Social Media Changed The World Of Event Planning By Olivia Burke.

Brand building utilizing online profiles. Online IdentityOnline Identity.

Grow Your Business with Social Marketing

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

HOW TO START PODCASTING Part 2: How. HOW TO START PODCASTING Hardware Setup Hardware Setup Examples Examples Recording Recording How? How? Topics Topics.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

5. Facebook pages for businesses 5. Page for film, Hold On Tight Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to.

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

Social Media and Marketing Plan

Online and Social Media

Live on the Web Objectives Tactics Results

Make Your Mark: Social Media and Marketing

How We Promoted Safe Driving and Utilized the Media To Do It

Sounds painful but it isn't...

Creative Ways to Communicate with Residents

PAID Sponsored Social To have ‘WHAT NIAGARA MEANS TO ME’ and #myniagara explode across all of Ontario we will place sponsored ads across various social.

Engaging Audiences With Social Media

Social Media and Communications Training

Welcome! Please introduce yourself via the chat

Using Social Media Effectively

Getting the Message Out:

Social Media Marketing Strategy Template

How journalists engage with an audience

Putting Social Media to Work for Your Outreach Program

Audience Interaction Why I’m using Twitter and Facebook

Engaging with an audience

How to promote a band well

Facebook Page for your business

Marketing yourself as a researcher

Social Media Presentation

Social Media Marketing Strategy Template

Presentation transcript:

Online and Social Media

How does using Social Media keep audiences engaged off air? Audiences are becoming less and less passive in their consumption of media, they are no longer happy to just sit back and watch/listen to content that has been created for them. Today’s audience wants to interact with their favourite programs, many do this by following and discussing them on social media platforms such as Facebook, Twitter and YouTube.

How do you interact with the media online? Have a think about how you interact with your favourite radio & television programs online. What platforms do you use? ie Facebook, Twitter, Instagram Who do you follow? ie Celebrities, Programs, Presenters How do the people/programs you follow interact with their audience, what content do they share online? Tweets, online polls, online exclusive content, photos/videos How do you interact with the people/programs you follow? Retweet/share, comment, like, enter competitions, complete surveys Do you think the online presence of your favourite programs adds to your experience as a viewer/listener?

Program profile Chose a radio program that you enjoy listening to. Research the ways they engage with their audience online. Comment on whether or not you believe their online presence is successful in engaging their audience.

Now it’s your turn! Have a think about your Schools on Air program and how you could use social media to promote your show and enhance your audience’s experience. Prepare a Facebook post and Tweet that promote your show and/or help to engage your audience with your topics.

Principals of writing online content Be concise. When promoting your show, try to keep the information brief and to the point. It does depend on what you are writing. If you were posting a music review on a blog, it would be longer than a few sentences, but when promoting the show generally, or promoting a show event, only include the necessary information. For instance, if you’re promoting a live set on your television program, people reading need to know when it is, what channel it’s on, or where they can stream it. Consider your audience. If you are promoting a show about music in your local area, consider what people who are interested in local music would want to hear about. Post information about local gigs and the latest EPs. Keep tabs on local record labels and their new releases.

Hyperlinks. It is good to provide in-text links to relevant articles, pages and events. Try not to overload the text with hyperlinks. If there are too many links in one paragraph, the effect is a bit overwhelming, but linking is a good way to make online writing more interactive. For instance, if you were writing a paragraph for the podcast of a band interview, you could include a link to the band’s website. Edit your writing. Online writing should not be sloppy. Check your writing for spelling and grammatical errors. Lolspeak is not forbidden, but if you want to promote your show professionally, paying attention to detail is important.