© 2005 Products, services & marketing for sustainable [youth]markets ¤

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Presentation transcript:

© 2005 Products, services & marketing for sustainable [youth]markets ¤

© 2005 Programme Business models ¤Welcome –Map –??? –Names ¤Something about Yppah ¤Check on assignments ¤What do I sell (abstract level) ¤Traffic ¤If time left: supply chain

© 2005 Programme Business models Next week The CLIENT Structure of a business plan Minimal requirements of a business plan

© 2005 Programme Business models No programme, but… Available for individual appointments To be made just now or later on

© 2005 Programme Business models Whole day Part 1: Elevator pitch Fishbowl (brief feedback on plan in learning set-up)

© 2005 Programme Business models No programme, but… Available for individual appointments To be made just now or later on

© Business models ¤Expecations of this day ¤Questions you have

© Business models What do I sell? (abstract level) ¤Why talk such an obvious question…? ¤To gain a real understanding of what you are doing with your organisation and your CLIENT ¤…and therefor understanding where to put your energy in terms of –Getting customers –Qualities of your people (profile & training) –Getting efficiency

© Business models What do I sell? (abstract level) ¤What makes a house from a catalogue & an architect totally different? ¤What did Rank Xerox sell? ¤What does Rank Xerox sell…? [hint: the document company]

© Business models Product function ¤Determine yourself the attributes of what you produce (own product design) ¤Selling a product/service for a group of unknown customers ¤Focus on efficiency of production & marketing/sales Capacity function ¤Use your capacity to let the client decide and specify what you produce ¤Selling capacity to a known customer ¤Relationship with customer ¤Focus on knowledge of the customer

© Business models What do I sell? (abstract level) Example from my own company… ¤Top4Tech vs. urbanPro’s

© Business models ¤Traffic

© 2005 Supply chain Business models Target marketProduct/Service ¤Customer benefits ¤Unique selling points (USP’s) Focus of your organisation and qualities needed ?

© 2005 Supply chain Business models

© 2005 Supply chain Business models What makes FairTrade a [more] sustainable or social enterprise? ¤Most difficult part for target marketing ¤What are key arguments to make buying decision? ¤Who makes the decision about buying & paying? ¤How & where to reach the client?

© 2005 Clothing chain 50/50 [2003] current status unclear due to Heavy weather at Leger des Heils [Salvation Army] Kuyichi blackspotsneaker.com Sewing Studio

© 2005 Yppah Nieuwe Emmasingel 7c 5611 AM Eindhoven the Netherlands Tel (+31) direct Fax (+31)