The Voice of Rocky Mountain Makers & Manufacturers

Why focus on making and manufacturing? o Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’12- ’13 o Demand for Made in America/Made in Colorado will grow, driven by sustaining macro-and-regional economic trends. Lower energy costs Rising offshore labor costs Reality of changing labor market for young-professionals: business start-ups are again practical and cool o The importance goods-producing companies is now conventional wisdom in the economic narrative. 400,000 government employees in Colorado, 135,000 in manufacturing – the state’s largest non-service sector. o A new generation of makers and manufacturers is energizing the industry – technology is fundamentally changing it. Manufacturing is becoming a more progressive brand.

Why focus on making and manufacturing? o Colorado has an opportunity to lead a sustained mfg recovery – and already is in some cases: Strength in traditional sectors like aerospace Key industry sectors exploding in popularity: o Recreation and leisure – outdoor sports o Natural foods and sustainable ag o Micro-brewing and spirits o More o There’s high interest in the companies, people, and products of CO mfg – and in the collective status of the industry Made in Colorado o There’s high interest in cross-industry connectivity and collaboration CAMA, CAMT, all building data- driven tools to meet facilitate cross-industry connectionswww.Elihuu.comwww.mfg.com o Business media is currently service-centric. Coverage is hit-and-miss – but media can play a key role storytelling, providing regular commentary and analysis, and reporting on key challenges

What is CompanyWeek? Digital media – a weekly e-newsletter and content hub at Weekly profiles of Colorado makers and manufacturers: o Industrial and contract manufacturing o Aerospace o Food & Beverage o Recreation o Energy & Environmental o Fashion & Arts o Bioscience & Medical o Software and Media o Transportation and logistics o Electronics Commentary and analysis from industry and trade, business and education, public sector voices Connectivity tools including portals to manufacturing RFP and RFQ lists and forms

Who’s the Audience? MFG - Makers and manufacturers o +12,000 Colorado-based companies o Visionaries, executives and operations professionals, sales and marketing MFG Supply-chain and business partners – current and prospective MFG Service-providers o Technology, professional services, equipment and logistics, banking and finance Business & Trade o Enthusiasts and entrepreneurs, chambers of commerce and development professionals Education Government and policy pros – interested in growing and sustaining a new manufacturing base

Media Model Audience will be developed through partnerships with local business and economic development – to ensure editorial reach and preferred access o Denver-metro, Colorado Springs/Pueblo, Northern Colorado, Steamboat/GJ/Durango, Eagle/Pitkin Cty, Eastern Plains Events – awards, education, and training – will provide both virtual and in-person interaction to facilitate connections and BUILD community Original research will be developed and sustained through reader interaction – to meet the demand for actionable intelligence Funds will be derived from digital and event advertising and sponsor opportunities

Advertising and Sponsorships E-newsletter and website display advertising o Banner units Leaderboard and rectangle (both newsletter and web) o 300x250 and 729x90 Content placement – sponsor slots o Special Reports – upload white-papers or other content – hosted at or linked from directory page. o ‘Profile’ Mix - content briefs interspersed with weekly maker and manufacturer profiles – labeled as ‘Sponsor Content’. Made & Manufactured o Leverage your social content – post logos, photos, product information, threads at o GLOBAL/MFG – Marketplace of best-of-manufacturing sold in Colorado and the region

Advertising and Sponsorships Events o Industry-related, magazine and partner events in search of sponsors: Pikes Peak Made – A celebration of products made in the Colorado Springs/Pueblo region o Fall 2013 Manufacturing West – Celebration of Western Slope M&M o Spring 2014 NoCo Maker’s Faire – Most Disruptive Technology Award NoCo Maker’s Faire o Saturday, October 5, 10 am – 6 pm Made in Colorado – in concert with ColoradoBizColoradoBiz o Spring 2014

Contact Editorial o Company Profiles Eric Peterson, o General inquires Mike Taylor, Advertising & Sponsorships o Display advertising o Event Sponsorships o Content placement Bart Taylor, Business o Other inquiries Bart Taylor, Founder/Publisher