Copyright © Jigsaw Data Corporation. 1 An Affordable Alternative to “Lists” Garth Moulton VP Community and Co-Founder

Copyright © Jigsaw Data Corporation. 2 We need more lists! Spam Cannon

Copyright © Jigsaw Data Corporation. 3 Disrupting an industry VS. CategoryDisruptor Operating Systems Microsoft Linux Auctions Sotheby’s eBay Encyclopedias Britannica Wikipedia

Copyright © Jigsaw Data Corporation. Problem – No Contacts The difference is even more pronounced within the SMB markets.

Copyright © Jigsaw Data Corporation. Problem – Contact Data Accuracy How accurate are existing sources? B2B trade association membership list: 40% inaccurate Large B2B data compiler: 50% inaccurate Industrial directory: 90% inaccurate 5 What’s inaccurate? 3.8% name 45.8% title and/or job function 34.2% company name 41.9% address 42.9% phone number 37.3% address What’s causing the changes? 29.6% of individuals changed companies (new job) 4.6% of the companies changed their name (merger, etc.) 12.3% of companies moved locations 41.2% of the individuals did not change companies, but something else changed Source: Sales and Marketing Institute

Copyright © Jigsaw Data Corporation. CONFIDENTIAL 6 Database Evolution 90s2000Today Compile Crawl Community Real Time Scheduled Update 2X – 3X more accurate Updated in Real Time by 1MM +members

Copyright © Jigsaw Data Corporation. Jigsaw: An Online Community B2B professionals trading contacts for new leads 2,000 new members join every day, 1,000,000 total 30,000 new contacts added per day 5,500 Updates per day 16+ million contacts -18MM by the end of 2009 Over 3 million companies -4MM by the end of 2009 What is Jigsaw?

Copyright © Jigsaw Data Corporation. 88 All Contacts are Complete Name Title Direct Phone Company Address No other database is so complete 100% Coverage Most B2B files have 20% - 40% 100% Coverage Most B2B files have 20% - 40% 100% Phone Coverage 70% are direct dial, unique to the record vs. corporate switchboard. 100% Phone Coverage 70% are direct dial, unique to the record vs. corporate switchboard. 100% Postal Actual location vs. corporate address in over 50% of records 100% Postal Actual location vs. corporate address in over 50% of records 100% Actual Title Actual Title AND function code / classification 100% Actual Title Actual Title AND function code / classification

Copyright © Jigsaw Data Corporation. © SAP 2008 / Page 9

Copyright © Jigsaw Data Corporation. Marketing Database Experts compare Contact Data Providers 10 Direct Magazine - March 2009 Don’t take my word for it

Copyright © Jigsaw Data Corporation. 11 Jigsaw Lists

Copyright © Jigsaw Data Corporation. Jigsaw for CRM "Cleansing our marketing database with Jigsaw every quarter will help us keep our pipeline full of high-quality leads," says Eidsness. "It's amazing how often I talk to peers who aren't doing anything to enhance the quality of their data. I always tell them how easy it is to use Jigsaw Clean, what kinds of results we've gotten—and how it probably paid for itself in the first quarter.“ - Elise Eidsness, Interactive Marketing Manager, ISI -Clean your data -Complete every record -CRM is the car…data is the fuel -Reduce bounce rates and dead end calls Jigsaw Product Suite

Copyright © Jigsaw Data Corporation. 13 Jigsaw Corporate Clients Include … Financial ServicesSoftware / InternetManufacturing / RetailTelecommunicationsAdvertising / Marketing HR / RecruitingComputer / ElectronicsHealthcare / PharmaBusiness ServicesPublishing / Media Over 1200 Corporate Clients are using Jigsaw!

Copyright © Jigsaw Data Corporation. Jigsaw Contact Information 14 Garth Moulton VP of Community and Co-Founder T

Brainshark Joan Babinski VP Marketing

Voice mail Postal mail Web/ Video Conference Face to Face Audio Conference Social Media Travel down 42% click through rates down 21% Over 100 cold phone calls to schedule an appointment Only 30% of Webinar registrants attend Amount of information doubles every 1,100 days Current Methods are Under Pressure

Brainshark Communication Alternatives Cost Web/ Video Conference Face to Face Audio Conference Voice mail Postal mail Social media Web/ Video Conference Face to Face Audio Conference Save 90% of live meeting costs Recover >75% of attendee time Increase audience satisfaction Higher retention 3-5x Impact

We Help Business Communicate

myBrainsharkNarrator

An automated voice leads you through the process, just like voic prompts, and your screen allows you to see the slide you’re narrating, your notes as a script, a cheat-sheet key pad, and a button to fire off your slide animations.

I learned a great deal from this! Thank you!

5 ways to use myBrainshark for FREE 1.Promote your thought leadership 2.Deliver a product tour 3.Enrich your blog with multimedia 4.Highlight company events 5.Make whitepapers come to life

1. Promote Your Thought Leadership

2. Deliver a Product Tour Share recorded screen capture and other video Add intro & call to action

3. Enrich your Blog with Multimedia

4. Highlight Company Events: Add voice & music to a photo album

5. Make whitepapers come to life Add context & summarize with voice View online or download Optimize for search Drive to web site

Is your expertise your business? SELL your content online

Enabling Enterprise Multimedia Manage Share Hosted Infrastructure & Security Create

CHALLENGESOLUTIONRESULTS “Brainshark is powering key elements of Corporate Visions’ Web site, campaigns, and our database marketing.” - Tim Riesterer, CMO/SVP Strategic Consulting Customer Story: Increasing Qualified Leads Corporate Visions Inc. – Provider of marketing and sales messaging consulting, training and products 27% of webinar registrants were attending live event Replace live Webinars “Instant Webcasts” on demand Send , register, get instant access to presentation. Participation increased from 27% to 96% with Brainshark

CHALLENGESOLUTIONRESULTS “As someone who has used Brainshark business communication software in not one but two companies, I can tell you that it’s a great solution for driving revenues and reducing the cost of sales.” – Jim Nauen, Vice President, Sales and Marketing Customer Story: Increasing Sales Productivity Centage Maker of business performance management solutions Pre-sales consultants engaged in frequent 1-to-1 web meetings and demos for all products How to focus resources on most profitable offerings? Created Brainsharks about lower-priced offerings featuring best experts Tracking & instant notification of view activity triggers sales followup Inside sales closed 25 transactions within 90 days of launch date Avoided 50 hours of presales time.

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Confidential – Right On Interactive Affordable Tools to help Marketers be Effective Troy Burk, President Right On Interactive

 Aggregate customer and prospect data from multiple sources  Integrates best-of-breed marketing technologies  Automate the delivery of communications ( , print, voice, text, etc.) 5Buckets Marketing Automation Solution 5Buckets enables our clients to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects as they move through the customer lifecycle.

Customer Lifecycle Management Our clients rely on our solutions to further engage customers throughout the customer-lifecycle from lead acquisition to brand advocacy. Confidential – Right On Interactive

“Nothing happens until something moves.” - Albert Einstein 8/27/2015© 2009 Right On Interactive 42 Customer Lifecycle Management

8/27/2015© 2009 Right On Interactive 43 New Online Lead Deploy New Web Inquiry Campaign 10% off Buyer’s Club Membership No response within 7 days Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign

Trigger an outbound message 8/27/2015© 2009 Right On Interactive 44 New Online Lead Deploy New Web Inquiry Campaign 10% off Buyer’s Club Membership No response within 7 days Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign Salesforce.comExactTarget

Schedule an outbound message 8/27/2015© 2009 Right On Interactive 45 New Online Lead Deploy New Web Inquiry Campaign 10% off Buyer’s Club Membership No response within 7 days Free Office Space Assessment Offer No response within 14 days Follow-up call from Inside Sales No response within 21 days Deploy Lead Reengageme nt Campaign Deploy New Customer Campaign Deploy Office Space Assmnt Campaign Deploy New Opportunity Campaign 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule 1.Create a report 2.Create a bucket 3.Create a schedule

Agent appointment Welcome kit mailed and follow-up call made No application within 30 days greeting card & postcard 30-day anniversary No application within 45 days Follow-up call from Sales Desk No application within 60 days survey. Offer reward for completion No application within 90 days Flag agent as “At-Risk”, deploy lost agent campaign First application Thank you and Conseco store gift card mailed Confidential – Right On Interactive Case Study

(317) Seven Steps to Effective Customer Lifecycle Communications Text: “Troy (your address)” to Contact Information Troy Burk President Right On Interactive