Est. 2005. Statement of Purpose To educate current and potential investors on the company’s recent and projected performance as well as the company’s.

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Presentation transcript:

Est. 2005

Statement of Purpose To educate current and potential investors on the company’s recent and projected performance as well as the company’s goals and objectives and its ability to achieve them. To educate current and potential investors on the company’s recent and projected performance as well as the company’s goals and objectives and its ability to achieve them. Est. 2005

Mission Statement We are committed to promoting an active, healthy lifestyle through the sale of our extreme sports products. Also, to maintain ethics which correlate to our eco-friendly, health- conscious efforts by offering products in-tune with our environmental and human needs. We are committed to promoting an active, healthy lifestyle through the sale of our extreme sports products. Also, to maintain ethics which correlate to our eco-friendly, health- conscious efforts by offering products in-tune with our environmental and human needs. Est Active Healthy Lifestyle Eco Friendly mindset Maintaining ethics

Business Goals and Objectives Increase Customer Satisfaction Increase Customer Satisfaction Achieve Annual Sales Exceeding $211,000 Achieve Annual Sales Exceeding $211,000 Establish Firm as an Eco-Friendly and Health-Conscious Org. Establish Firm as an Eco-Friendly and Health-Conscious Org. Reduce Accounts Receivable by a Minimum of 50% Reduce Accounts Receivable by a Minimum of 50% Expand Presence in International Market Expand Presence in International Market Secure a Loan of $100,000 Secure a Loan of $100,000 Est. 2005

Company Description Established December 2005 Established December 2005 Company Structure : C-Corporation Company Structure : C-Corporation Forest Hills, NY Forest Hills, NY Sell Bikes, Skateboards, Snowboards, Inline Skates, Electric Scooters, Surf boards and Accessories Sell Bikes, Skateboards, Snowboards, Inline Skates, Electric Scooters, Surf boards and Accessories 19 Multicultural Diverse Employees 19 Multicultural Diverse Employees Est. 2005

VP – Admin. & HR Arsen Shimonov VP – Sales and Marketing Karen Ramirez VP – Sales and Marketing Karen Ramirez Arpit Assistant VP Arpit Assistant VP Jason Assistant VP Jason Assistant VP Daniela Kevin CEO Fahad Anis CEO Fahad Anis VP – Web Design Rachel Jones VP – Web Design Rachel Jones Ho Kwong Assistant VP Ho Kwong Assistant VP Andrew Daniel Clifford VP – Accounting Sheyenne Mammina VP – Accounting Sheyenne Mammina Angel Assistant VP Angel Assistant VP Aashish Mohit Anzhelika Peter Jasmine Management Functions

Marketing Plan Est Industry and Competitive Analysis Real WorldVirtual World Bikes: 18.5 Million Were Sold Competition: Main competition is located in Queens Snowboards: Decrease 9% Skateboards: $2.41 Million Were Sold Inline Skates: 26% Increase No other firm offers the assortment of products like we do Scooters: 41.5% Increase Surfboards: 7.48 Billion Were Sold

Est Target Market Age- 13 to 25 Income- V.E. Employee Wage Rate GeographicDemographicPsychographic International International -North America -North America -South America -South America -Asia -Asia -Europe -Europe United States United States Trade Fair Attendees Trade Fair Attendees VE Employees VE Employees Environmental Conscious (Go Green) Environmental Conscious (Go Green) Health Conscious Extreme Sport Oriented Health Conscious Extreme Sport Oriented

Est Marketing Mix- The 5 P’s Product Bikes Bikes Snowboards Snowboards Skateboards Skateboards Inline Skates Inline Skates Scooters (Electric Scooters) Scooters (Electric Scooters) Surf Boards Surf Boards Accessories Accessories For Both Male and Female

Est Marketing Mix (Continued) Price Range from $0.99 (Accessories) to over $20,000 (Bikes) Range from $0.99 (Accessories) to over $20,000 (Bikes)

Est Marketing Mix (Continued) Placement Trade Fairs Trade Fairs Website Website Direct Mail Direct Mail

Est Marketing Mix (Continued) Promotion Flyers Flyers Trade Fairs Trade Fairs Website Website Newsletters & Magazines Newsletters & Magazines

Est Marketing Mix (Continued) Positioning Leader in Extreme Sports Equipment Leader in Extreme Sports Equipment Eco Friendly / “Green” Company Eco Friendly / “Green” Company A Company that Supports its Local Community A Company that Supports its Local Community

Est Company Operations Acquiring Products Acquiring Products Storing Products Storing Products Distribution of Products Distribution of Products Location Benefits Location Benefits

Est Economic Conditions Prime Interest Rate is 3.25% Prime Interest Rate is 3.25% National Unemployment Rate is 9.6% National Unemployment Rate is 9.6% Current Rate of Inflation is 1.2 % Current Rate of Inflation is 1.2 % Real GDP Growth is 1.7% Real GDP Growth is 1.7%

Est StrengthsWeaknesses Excellent Communication Excellent Communication New Fully Functional Website New Fully Functional Website Multicultural Background of Our Employees Multicultural Background of Our Employees High Educational Level of Employees High Educational Level of Employees The High Payroll The High Payroll Accounts Receivable Accounts Receivable SWOT Analysis-Internal Audit

Est OpportunitiesThreats Trade Fairs Trade Fairs Public Awareness of “Going Green” Public Awareness of “Going Green” Mass Media’s Focus on Healthy Lifestyles Mass Media’s Focus on Healthy Lifestyles New Loan New Loan Social Responsibility Programs Social Responsibility Programs Locally Competitive Firm Locally Competitive Firm The Turbulent Economy The Turbulent Economy SWOT Analysis-External Audit

Turbulent U.S Economy Turbulent U.S Economy Philanthropy Programs Philanthropy Programs Collections and Accounts Receivable Collections and Accounts Receivable International Expansion International Expansion Est Business Risks

Est Balance Sheet As of 10/31/2010 Assets Total Current Assets……….… $112,443 (A) Total Fixed Assets……….…... $10,800 Total Assets ……………………………………………..…… $123,243 Liabilities and Shareholders’ Equity Total Current Liabilities….....$1,678 Long Term Liabilities………….$0 (B) Shareholder’s Equity Capital Stock………………..….. $90,000 Retained Earnings……………. $31,565 Total Liabilities and Shareholders’ Equity…..…. $123,243 Footnotes (A) – New Accounts Receivable Strategy (B) – Secure New Loan

Est Projected Income Statement For the Year Ending April 30, 2010 Projected April 30, 2011 Projected April 30, 2012 Sales Revenues Bikes……………………………… $191,580 Skateboards………………….. $45,320 Snowboards………………….. $33,990 Scooters/Inline Skates…... $15,000 Net Sales……………….……………. $281,602 Cost of Goods Sold………….….. $168,961 Gross Profit $112,641 Total Operating Expense $93,920 Income from Operations $18,721 Corporate Income Tax $2,808 Net Income After Taxes………..$15,913 $204,600 $48,400 $36,300 $16,500 $301,213 $180,728 $120,485 $95,170 $25,315 $3,797 $21,518 $225,060 $53,240 $39,930 $18,150 $331,334 (A) $198,800 (B) $132,534 $95,500 (C) $39,034 $5,855 $33,179 Footnotes (A) - Based on 5% Increase (B) - Based on 40% Markup (C) - Depreciation Expenses

Est Projected Cash Flows For the Year Ending April 30, 2010 Projected April 30, 2011 Projected April 30, 2012 Cash Beginning Balance$75,000$84,000$99,000 Receipts of Cash: Sales$270,602$295,000$315,000 (A) Total Cash Receipts$290,450$305,000$335,000 Payments of Cash: Cost of Merchandise$168,961$180,728$198,800 Salaries$41,000$46,000$46,000 (B) Total Cash Payments$281,450$290,000$302,000 Ending Cash Balance$84,000$99,000$132,000 Footnotes (A) - Trade Fairs (B) – Our Largest Revenue Generator

Est Break-Even Analysis *1 Unit is One Bike at a Cost of $325. *Must Sell 652 Units to Break Even

Summary  Increase Sales & Customer Satisfaction - New Product Lines & Customer Incentives  Reduce Accounts Receivable- VE Law  Increase Presence in International Market- New Loan to Expand Company  Establish Firm as Eco and Health Conscious- Initiating Philanthropy Outreach Programs, New Eco and Health Conscious Products Est. 2005