Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Growing Digital Media Revenues Creating Successful Media Business by Delivering a Great Customer Experiences CON8459 Robert Ambrose Media and Entertainment Industry Director Oracle Industry Solutions Group Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Analog Model used partners for maximum reach, with little end-customer contact Oracle Confidential Content-Centric Digital Model starts with the content and looks for a mass audience across channels Customer-Centric Digital Model starts with the customer and then understands what content is relevant Media is Traditionally Content-Centric, Not Customer-Centric content distribution partners 15 th Century onwards1990s onwardstoday and future

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | annual potential revenue lost by media companies through not offering a positive customer experience Oracle Confidential 27 %

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | media and entertainment companies with no customer experience plans or active implementations Oracle Confidential 55 %

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Connected Consumers and Devices Create New Demands content personalized flexible journey

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Media Businesses Face Many New Revenue Challenges Consumers are now in chargeDeclining legacy revenue Difficulty monetizing new channelsNew competitive pressure Media companies struggling with legacy structures and silos Media companies facing growing revenue gap Media companies failing to build robust digital business Media companies losing digital revenue to new players

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Content Is No Longer King

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential On a Journey to a Great Media Experience social media targeted marketing anonymous browser personal content cross-device register payment card target offer – basic sub cross-sell additional product recommend premium sub customer service reward loyalty refers friend

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | what are the barriers to creating sustainable digital revenues ? barriers Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Current Media Pay Models Create Barriers for Consumers paywall becomes barrier every user gets the same navigate multiple sites offers not relevant little up-sell and cross-sell limited transaction types weak integration with content inconsistent customer journey

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential And are Slow, Painful and Costly to Manage and Operate $ Complex, hand-built technical platforms are slow to evolve in the face of digital competition Platforms are built for the old, legacy business with multiple silos and customer touch points Platforms are expensive to operate and update, while the revenues generated are disappointing

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle’s approach to Media Commerce delivers content-led commerce blending compelling, personalized content experiences with flexible, seamless transactions to enable fast innovation of new media business models maximize acquisition and retention of media customers accelerate growth of new revenue streams Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Content-Led Commerce Targeted, context- aware content and commerce promotions Seamless Customer Journeys Social media, search, account and subscription management Totally-Flexible Transactions Sophisticated sales and subscription models Personalized Experiences Personal content blended with low- friction commerce and up-sell

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential Innovate Your Next Creative Digital Business Model paywall subscriptions sales bundles partners commission freemium content freemium device in-app commerce capped metered rentals multi-currency non-monetary loyalty rewards gifting pre-pay post-pay family accounts multiple identities entitlement time device user volume B2B B2B2C B2C sales model payment up-sell balances customers accounts metering

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | CONTACT Robert Ambrose Media & Entertainment Industry Director oracle.com/goto/media blogs.oracle.com/media twitter.com/oracle_media www Oracle Confidential Thank You

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle Confidential – Internal/Restricted/Highly Restricted18