Smashing Creative Road Blocks Presented by Alexander Shen Mochi Media

2 INTRODUCTIONS – MOCHI MEDIA Company’s mission is to build a ubiquitous game monetization and distribution platform Free platform APIs: –Monetization via Ads –Distribution –Microtransactions –Leaderboards –…and more!

3 INTRODUCTIONS – MOCHI MEDIA MOCHI GAME DEVELOPER FUND –A $10 million fund to support Flash and social game developers to build world-class games and businesses.

MOCHI GAME Fund Examples 4

5 WHAT IS CREATIVITY? Creativity –Mental process involving the discovery of new ideas and concepts. It is the ability to create. –How is it measured? The distance between two separate nodes/ideas in your brain. The further the distance of which these ideas can be connected, the more “creative” it is.

6 WHAT IS CREATIVITY? Creativity –Mental process involving the discovery of new ideas and concepts. It is the ability to create. –How is it measured? The distance between two separate nodes/ideas in your brain. The further the distance of which these ideas can be connected, the more “creative” it is.

7 WHAT IS CREATIVITY? Creativity –Mental process involving the discovery of new ideas and concepts. It is the ability to create. –How is it measured? The distance between two separate nodes/ideas in your brain. The further the distance of which these ideas can be connected, the more “creative” it is.

8 CREATIVITY = SUCCESS? Creativity –A “very creative” idea does not necessarily equate to successful Idea

9 G.E.E.K.

10 G is for Game Go out there and play games. Not the games you always play to kill time. Play games you may not have picked up before. Do NOT forget about traditional board games, card games and table top games.

11 E is for Experiment Prototyping is extremely important! –An idea is only as good as its execution, so build something playable. –Many tools available: Adobe Flash Multimedia Fusion 2 HTML5 Game Maker Pen and Paper

12 E is for Encourage It is very important to go out there and encourage other people’s ideas and they shall encourage yours. –Community is very important in absorbing new ideas and bouncing ideas off others. –Resources: TIGSource Indie Games Blog Experimental Gameplay Project Ludum Dare Competition Gamestorm (gamestorm.tumblr.com) Any Flash game place (Mochi Media forums, Kongregate forums, FGL, etc.)

13 K is for Kill Kill all thoughts that your idea is not worth pursuing. –Your worst critic will always be yourself, especially after the first three phases. –Unless you actually try, it will always be a dream.

14 K is for Kill …but also remember, that sometimes you’ll have to learn how to let go too.

15 G.E.E.K. in Review

16 Other resources… books with words! Other fun resources to check out: –The Art of Game Design: A Book of Lenses (ISBN 10: ) –Challenges for Game Designers (ISBN 10: X) –A Theory of Fun (ISBN 10: ) –Game Inventor’s Handbook (ISBN 10: ) –Game Kickstarter (

17 Contact Information Website: –alexandershen.com Twitter: –(there are two S’s)