Wally Drangmeister New Mexico Oil & Gas Association October 11, 2012

What is “great content” and how do you create it and use it to take your social media efforts to the next level? This workshop will cover tools and techniques to create and share blog posts, articles, pictures, videos and audios to create interaction and sharing.

 Talk about the content of others  Blast out advertising  Talk about your own valuable content  Interact with your community

 Television show  Radio show  Newspaper  Magazine  Newsletter  Book  Workshop or Classroom Training

 Common interests  What can we do for you?  What can you do for us?  Top ten reasons, ways, ideas, tips, etc.  Look at us at this event  Look at you at this event  What are your ideas?

 Geographic or not geographic, that is the question  If everyone is on [fill in name of social media tool], why aren’t they paying attention to us?  Merging of online and offline methods  Considerations of platform Desktop Laptop Smart phone

 Media Written word Pictures Audio Video  Style and Voice Corporate or personal First person Third person

 Strategy  Goals and Objectives  Your community’s profile  Your organizational culture  Your brand

 Words are written by writers You Colleagues People in your networks Local talent Elance.com, odesk.com, many more  Copy Writers Handbook by Bob Bly  p-10-social-media-blogs-the winners/ p-10-social-media-blogs-the winners/

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 Smart phones  Digital cameras by the hundreds  Stock photo sites: and  Work for hire photography projects  Traditional photography agreements  Social media sourcing

 Photoshop (the standard, but pricey)  PhotoScape (free, works on Windows)  iPhoto (comes with Macs)  Many many more, just Google  Get someone else: in house, outsourcing, local, remote

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 Format: In person interviews, recording of live events, recording of a phone call, a lonely person and a microphone  Which of the formats above should you avoid?  Length  Frequency  Home

 Embedded on websites  iTunes and other podcasts  Mp3 files

 Low End: Your computer and Audacity  Highest End: Professional recording studio  In between solutions: Mixer Microphones Pop Filters Cables Digital Recorder

      Grandma’s Music and Sound – Albuquerque  Guitar Centers

 Record  Edit and Enhance  Host  Distribute

 Share the videos of others  Hire professionals or “professionals”  Create your own videos Camcorder Tripod Video Editor Hosting Distribution

 YouTube Pros Cons  Vimeo Pros Cons  Examples  More Features

 Smart phone with video camera  Any camcorder with a built in mic  Camcorder with external mic jack  Higher end cameras and microphones

 iMovie on Mac (free)  Windows Movie Maker (free)  Adobe Premiere  Sony Vegas  Many many many more

 Professional midrange  Canon VIXIA HF R30 Full HD Camcorder t/ REG/Canon_R30_VIXIA_HF_R30_Full.htm l t/ REG/Canon_R30_VIXIA_HF_R30_Full.htm l

Social MediaWordsPicturesAudioVideoLinks Facebook21543 Twitter132 LinkedIn12453 MySpace21542 Tumblr23541 StumbleUpon1 Google PInterest312 YouTube3412 iTunes54132

 Comments on websites and blogs  Shareaholic and similar tools  Sharing and links in

 Ask yourself the following questions: Are you talking or listening? Is this conversation benefitting my brand?  Not just the easy and fun  Includes crisis communication  Better or worse Can this conversation be structured to maximize word of mouth or online sharing? Can I make this smart phone friendly?