PARENTS FOR CHILDREN’S MENTAL HEALTH Presentation – September 2009

OVERVIEW November 2008 – August 2009 Presentations – SEAC Presentations – school/administration/staff presentations – Multiple agency presentations – CMH week 3 panels – Multiple parent presentations – Presentations made to over 2,000 people

OVERVIEW November 2008 – August 2009 Political Advocacy – Met with 27 MPPs – Met with 5 Ministers – Held Press Conference at Queen’s Park – Working in partnership with Kinark and Ministry of Child and Youth Services to develop pilot Ministry funded Parent Navigator Program

OVERVIEW November 2008 – August 2009 Public/Media Advocacy – Articles in Barrie Examiner Toronto Star Toronto Sun Hamilton Spectator – Special Series (All stories were parent members of PCMH) Today’s Parent Conference featured in Mississauga Times Many Local papers picking up stories

OVERVIEW November 2008 – August 2009 Television Coverage – CBC – Hamilton Forum covered on local cable channels – CTV – OMNI News – Many local and cable channels

OVERVIEW November 2008 – August 2009 Material/Document Development – New brochures designed All MPPs received constituency packages with PCMH pamphlets Distribution to schools – Viral Video Distribution You tube video designed for advocacy and support now viewed by over 1,500 viewers

OVERVIEW November 2008 – August 2009 Material/Document Development – Policy and Procedures reviewed, edited, and developed where needed – Board handbooks/policies updated – By-Laws updated and amended where required

OVERVIEW November 2008 – August 2009 Website – Development, design, and implementation of new interactive website Analytics show an average of 114 unique weekly visits Approximately 456 unique visits/mth = approx 5500 people a year reached by the website Average time on the website is 3 minutes and 6 seconds Previous website average – less than 30 seconds Most popular page – useful links and resources

OVERVIEW November 2008 – August 2009 Membership – Database with full contact information for each member and regular distribution of newsletters, updates, and useful links and information – Website generating approximately 13 members/mth – By Region: 1% Northwest 4% Northeast 10% Central 40% Golden Horseshoe 39% Southern 6% Eastern

OVERVIEW November 2008 – August 2009 Chapter Development – Chapter handbooks/packages developed to include pamphlets, business cards for leaders, and support group handbooks and guide – Chapter leaders linked with separate section on website to chat with each other – Regular leader conference calls being held – 5 new Chapters have been established London St. Thomas St. Catharines North York Hamilton – 12 chapters currently

OVERVIEW November 2008 – August 2009 Conferences – April Conference This year attendance was more than double previous years, first time in three years that attendance to the conference went up – Have hosted two roundtable discussions – October Conference Scheduled

STRATEGIC PLANNING The Future Goals and Objectives Three year strategic plan to focus on three main areas – Financial Sustainability – Advocacy/Awareness – Membership and Chapter Development

STRATEGIC PLANNING The Future Goals and Objectives Advocacy/Awareness – Annual Awareness Calendar – Annual Conference (possibly 2) – Continued Presentations SEAC School Boards Communities Agencies – Continued media advocacy/awareness – Participation in Social Awareness Advocacy Campaign – From the Inside Workshops – Continued political advocacy and collaborations – Participation in and organization of CMH week activities

STRATEGIC PLANNING The Future Goals and Objectives Membership/Chapter Development – Promotion of website – Recruitment of Chapters – Promotion of PCMH and membership benefits – Partnership with agencies: PCMH Agency Support Groups PCMH Documentation included with intake packages PCMH Presentations to Agency Families

STRATEGIC PLANNING The Future Goals and Objectives Financial Sustainability – Revenue Generating Initiatives From the Inside Workshops Conferences (dependent on sponsorship) Agency Membership Program Parent Navigator Pilot Program (Ministry Funded) – Major Fundraiser – Continued grant application – Major sponsorship support

GOALS Membership – At the end of year 3 – 2000 members in database – 48 Chapters – with particular attention to regions in the North and regions not yet serviced by PCMH – PCMH Support groups in 10% of agencies

GOALS Advocacy/Awareness – Increase in sales and participation in annual awareness calendar – Conferences attended by 200/yr/conference – Continued presence in media – Continued presence in Queen’s Park

GOALS Financial Sustainability – Improve Financials to support grant applications (bring PCMH out of a deficit position) – Generate revenue to sustain operations through conferences and From the Inside Workshop – Major fundraiser to raise minimum of half of the operating budget for the year