The Marketing Exchange “Marketing in the Digital Age”

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Presentation transcript:

The Marketing Exchange “Marketing in the Digital Age”

Everything on Video & Video on Everything

Video For Business Effective Tool to Inspire, Entertain, Educate, Inform… Your Prospective Customers It’s not just for singing cats.

Interesting Video Stats Brits now watch 11,000 years of video on the Internet every single month (Nielsen Video Census 2011) 1 Billion unique users visit YouTube, each month 4 Billion hours of video are watched each month on YouTube. Millions of Subscriptions happen each day

Interesting Video Stats 72 hours of video uploaded to YouTube every minute. 70% of YouTube traffic comes from outside the USA 2011, YouTube had 1 trillion views (140 views for every person on Earth)

Interesting Video Stats 60% of web customers prefer watching video to reading text. ( One minute of web video is more valuable than 1.8 million words (Forrester Research) YouTube is localised in 53 countries and across 61 languages

Interesting Video Stats 46% of people take action ‘to buy’ after watching a promotional video Your Website is 50 times more likely to appear on the first page of Google, with a video % boost in customer interaction with marketing

Interesting Video Stats With video on your websites, you’ll see a significant increase in the time spent on it! Longer Stays Means More Sales!

Interesting Video Stats 2 nd Largest Search Engine

You Tube “ What Can ‘YouTube’ Ever Do For You?”

YouTube Richer & more emotional connection It’s content many forums & portals will publish Makes your intangible assets, tangible Higher impact on your enquirer

YouTube Deliver a succinct & highly impactful message Gives a competitive advantage Helps your Search Engine ranking Helps with natural dynamics

YouTube It serves our human expedience Your own International broadcasting station, for free, with a global reach

Where Can You Use Video? Case Study

Home Page Tell people what you do in 90 seconds video.

Home Page

Befriend Your Prospects Meet the Team - With a Difference Find a branch page Liverpool branch video – More professional Stafford – Done on my Flip cam

Befriend Your Prospects

Testimonials Does anyone have any happy customers? Franchisee Testimonials – Concentric Lettings training-support Delegate Testimonials – Property Mentor

Testimonials

Magnify Your Reach & Profile Capture Public Speaking Opportunities Do a talk to 100 people, film it, upload it, and get 1,000’s to watch it. Sally Lawson at Property Investors Network on Avoiding Rogue Tenants

Magnify Your Reach & Profile

Profile Building Your Website Media Centre Sally Lawson – UK Lettings Business Professional presentations/ Speaking at the National Franchise Show franchise-exhibition-2012-concentric-lettings- seminar/

Profile Building

Creating PR Opportunities Sally interviewing Steve about his talk at the Property Investor Show, London Sally being interviews by Imfuna/Property Tribes

Creating PR Opportunities

BBC Radio Interview On Radio & TV

BBC Radio Interview

Video Blogs Broadcasting Your view point categories/educational-video-blogs/

Video Blogs

Educate Your Market Concentric Lettings Franchise Opportunity

Educate Your Market

Industry On-Line Forums Uploaded your videos to industry forums Property Tribes management-tips-from-sally-lawson-t-7570.html

Industry On-Line Forums

Great Search Ranking Exposure Sally Lawson is the entire top 20 on YouTube Keyword – ‘Sally Lawson’ Occupy's Entire Top 20 Does that build trust?

Great Search Ranking Exposure

Landing Pages Peter Thomson’s Campaigns tact_key=567acb37b27bdb8549fc4689d b5135 2afb ce8cd75da25c18 ntact_key=51812ab5222fb518b5e7a06e500ca6ceddbf40 c2f30f8e072f4ef587a4d0359e

Landing Pages

What’s in a Video Title? The Power of The Right Video Title It’s all in the title Oliver Jarvis Video: Skylanders Spyro's Adventure Characters Who's Hot? Who's Not? (41,000 views)

What’s in a Video Title?

Think - TV Channel YouTube have given you your own multi-million pound broadcasting station, with global reach…for free!

Think - TV Channel Set up your own TV channel or video newsletter Franchise Info TV Concentric TV Lettings Coach TV

Think - TV Channel

Think Video!!! So... What Are You Going To Capture on Video? & When Are You Going To Start?

Everything on Video & Video on Everything

The Marketing Exchange “Marketing in the Digital Age”