The New Sport Internet sportbox.ru. + Up to 6 life broadcasts simultaneously Video Archive Best moments video cuts Video Interviews Video Conferences.

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Presentation transcript:

The New Sport Internet sportbox.ru

+ Up to 6 life broadcasts simultaneously Video Archive Best moments video cuts Video Interviews Video Conferences Sportbox.ru has became the first sport website in Runet, who makes license life broadcasts of significant sport events FREE of CHARGE The Olympic games Football (The World Championships, Europe Championship, Champions League, Europe League, England Premier League, The Championship of Russia) Hockey (The World Championships, KHL) Biathlon (World Cup, Euro Cup) Formula-1 Boxing Tennis (the Kremlin Cup, Roland Garros, Davis Cup) Basketball (The Championship of Russia, NBA, Euro cups) Volleyball (The Championship of Russia, «Match of stars») Track and field athletics (The World Championships, «Russian winter»)

Audience dynamics Google Analytics (unique visitors, July 2010 – August 2011)

Visits dynamics Google Analytics (page impressions, July 2010 – August 2011 )

Audience dynamics of Video at Sportbox.ru Google Analytics (unique visitors, July2010 – August 2011)

Visits dynamics of Video on Sportbox.ru Google Analytics (page impressions, July 2010 – August 2011 )

Per month Unique visitors Visits Page impressions Average of impressions on visiting 5,47 Неделя Уникальные пользователи Per week Unique visitors Visits Page impressions Average of impressions on visiting 5,66 Attendance indicators Google Analytics (August 2011, week ( ))

Audience of Sportbox.ru (July 2011) Sportbox.ru RussiaMoscowSt. PetersburgYekaterinburg Monthly Reach Thousands Population %4.8%4.5% Average Weekly Reach Thousands Population %1.9% Average Weekly Frequency Average Daily Reach Weekdays Thousands ** Population %0.6% ** Weekend Thousands ** Population %0.7% ** Average Daily Frequency ** Average Minutes per Day5 Unique Visitors around the world

Audience of sport websites (TNS Gallup, Russia, )

Audience of sport websites (TNS Gallup, Russia, 2011) May 2011 June 2011

July 2011 August 2011 Audience of sport websites (TNS Gallup, Russia, 2011)

Sportbox.ru in Rambler Top-100 August 2011 *the first number by the index of popularity

Age Audience portrait Men Women 64,7% 35,3%

Students Others Chiefs Specialists Employers Workers 17,3% 21,2% 25,6% 11,9% 9,5% Occupation Income 14,5% Audience portrait Lower an average AverageHigher an average No answer

Google Analytics Geography of Sportbox.ru Russia 86,3% Others 10,3% Ukraine 1,8% 1,6% Kazakhstan Others 35% 51% 10,5% 3,5% Moscow Saint-Petersburg Yekaterinburg

Google Analytics Traffic sources 35% 38% 27%27% Direct traffic - Type-in, - Bookmarks Search engines Yandex – 15,5% Google – 9,3% etc. Other websites - Banner ads, - References to Sportbox.ru, - Exchange networks Readme.ru –3,6% Marketgid.com – 2,5% Mail.ru – 1,96% News.yandex.ru – 1,5% Top100.rambler – 1,4% etc.

sportbox.ru Portfolio

Sponsorship

960x90 px. 960x180 px.

Sponsorship

240x400 flyingscreen

Rich media

Competition