August 27, 2015 1 EPL Fantasy League 2013-14 (TODAY & TODAYOnline)

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Presentation transcript:

August 27, EPL Fantasy League (TODAY & TODAYOnline)

Fantasy League August 27, Summary:TODAY Fantasy Premier League – Your chance to play manager and create your own fantasy football team from the players in the Barclays Premier League. TODAY is looking for an exclusive Title partner for this initiative. The Title partner can look forward to 10 months (Aug 2013 to May 2014) of publicity, branding and advertising for this sponsorship. USP:Engage users for additional pageviews /unique users and to drive user’s stickiness. Exciting marketing platform for advertising and sponsorship

Fantasy League August 27, How To Play: User selects a fantasy team of players while remaining under an imaginary budget. Users compete against all users entered based on total points. Players are assigned imaginary values based on past performance. Player values may change throughout the season. User spends more time on website than for simpler to play “Predictor” style games. Free for all to sign up!

Fantasy League August 27, Mock up – Subject to changes

Fantasy League August 27, Publicity / Marketing Plan Announcement of partnership upon confirmation of sponsor 4 weeks of recruitment ads to drive sign ups (mid July) Weekly Updates in TODAY – to list the top managers Monthly prizes will be given out to the manager with the most points for the month Prize-giving and photo session at Title Sponsor’s outlet with post photo story in TODAY Grand prize for Season’s Top Manager. Prize-giving and photo session at Title Sponsor’s outlet with Editorial story in TODAY Celebrities will be invited to set up teams and play the Fantasy league Cross publicity plans on MediaCorp platforms

TODAY-XXX FANTASY LEAGUE SPONSORSHIP Investment $180,000 + Prizes Entitlements – Print Naming rights, co-branding with Today Logo acknowledgement on call for participation ads (x 4 ins) Logo acknowledgement on weekly FL updates (x 40 ins) Able to include subtle sponsor message Picture story on monthly and season winner (x 11 ins) 5x FPFC ROP to be scheduled within sponsorship period Entitlements - Online Todayonline – Sports Section 100% SOV – Leaderboard and Showcase Banner Fantasy League Microsite 100% SOV – Skinner, Leaderboard and Showcase Banner eDM blast - Weekly Entitlements - Others Logo acknowledgment on our BTL collaterals (cheque, lanyards, etc) Product-Type Exclusivity One Fantasy League

Thank you August 27,