Communication Strategies 3 Unit 1 Dress Code Ms. Jennifer Chiu

Dress Code vs. uniform uniform 1. A special set of clothes worn by members of the same group or organization 2. A particular style of clothing worn by groups of people within society—clothing of youth subcultures, fan groups, or social movements dress code A set of rules within an organization or at a place about what kinds of clothes are allowed or not allowed to be worn there.

Dress code vs. uniform dress code of US public high schools Safe clothing = not too revealing or offensive Not to wear clothes revealing underwear, gang-related clothing, clothing w/ ads of illegal substances, or obscene language or images typical UK uniform a blazer, a white shirt, a tie, pants or a skirt, a v-neck sweater, black shoes

First Impression Teacher Other students Description A student is wearing jeans with holes. Interpre- tation The student is breaking the school dress code. The student is wearing fashionable clothes. Evaluation The student is a bad student. The student is poor & scruffy, and doesn’t care about his appearance. The student is a cool student. The student cares a lot about his appearance. The student is wearing outdated fashion.

Dressing for an interview & a job Better for a job applicant to overdress than to underdress Understand the company culture Casual Culture: casual jacket w/ pants; skirt w/ blouse Creative Culture: stylish jacket & pants; stylish dress, or skirt & top; jewelry & fashionable shoes Corporate Culture: quality suit; jacket & pants Know a company’s dress code

Communication Strategies 3 Units 12 Gender Roles Ms. Jennifer Chiu

Men and Women: Leadership Styles Men employ the “command and control” style don’t like to ask others for advice because they will be seen as not having all of the answers have more confidence than women are faster at making decisions are more skilled at setting up teams to reach short-term goals Women employ a “team building or consensus” style excel at empowering their staff are more open than men offer support more quickly can accept and manage diversity better than men can find and respond to problems faster than man do a better job than men at setting expectations and giving feedback

Communication Strategies 3 Units 3 Advertising Ms. Jennifer Chiu

Tobacco ad & the WHO WHO: World Health Organization The “second major cause of death in the world” and the “fourth most common risk factor for disease world wide” is tobacco. WHO Framework Convention on Tobacco Control (WHO FCTC) A participating country must ban all tobacco advertising, promotion & sponsorship within 5 yrs of joining the WHO FCTC. Feb. 2005— 67 contracting parties Mar. 2007— 145 parties (China, EC, India, Jap., ROK, Singapore, Thailand, US, Vietnam, etc.)

Advertising standards & regulations: UK Advertising Standards Authority (ASA) a non-governmental organization to regulate the advertising industry Printed Media Ads in newspapers & magazines Broadcast Media Television & radio ads Direct Marketing direct mail, leaflets, email, brochures, catalogs, etc. Internet Pop up ads, banner ads, etc. Sales promotions Buy-one-get-one-free, discounted prices, etc.

Advertising standards & regulations: US Division of Advertising practices of the Federal Trade Commission Takes action a/g “false advertising” (i.e. “deceptive & unsubstantiated advertising”) in the areas of tobacco & alcohol, food & over-the-counter (OTC) drugs, household products or automobiles, environmental products, infomercials, and general advertising

Possible Interpretations of Colors THE WEST CHINA RED passion, strength, generosity, sexuality, blood war joy, happiness, auspiciousness, marriage, birth, energy YELLOW sunlight, wealth (gold), cowardice, illness, wisdom, clarity earth, center, power, balance, royalty, sacred BLACK modernity, style, evil, death, solitude, dignity water, evil, bruises, dormancy GREEN nature, spring, life, vigor, jealousy, greed lucky, cheating wives, exorcism BLUE peace, loyalty, depression, coldness, knowledge, health the heavens, worker & peasant wear

The Super Bowl Commercials The Super Bowel The championship American football game of the National Football League (NFL) More than 80 million U.S. viewers of its highly promoted TV commercials Super Bowl XLI (2007) cost of a 30-second commercial = $2.6 million Loss of 25% viewers of its boadcast w/o commercials

Discussion Practice: turn up the radio A: Could you turn up the radio? B: Yes, of course. (Sure.) A: I would love it if someone could turn up the radio. B: I’ll do it. A: That radio’s not very loud. B: There you are. A: Am I going deaf or is that radio not very loud?

Discussion Practice: look for the tape A: Would you mind looking for the tape? B: Sure, no problem. A: Do you have the tape? B: Yes, here you are. A: I could use some tape. B: It’s OK, I’ve got some. A: Someone really should have some tape. B: Here’s some.

Discussion Practice: have the newspaper A: Please let me have the newspaper when you’ve finished with it. B: Yes, of course. (B: Sure.) (B: You can have it now if you want.) A: Wouldn’t it be nice if we had two copies of the newspaper? B: Take it! I’ve finished with it. (B: Why don’t you go and buy one?)