Case Study: Usain Bolt in 3D Richard Craig-McFeely Quantel.

Slides:

Advertisements

Similar presentations

The UK Television and Broadcast Market. The UK Broadcast Media Industry Radio Commercial Radio Public Radio Internet Public Internet Commercial Internet.

Advertisements

Meagon Bell Ernie Pearmine Jeff Tomastik

Sport and the Media. Media A form of mass communication, usually comprising the press, television and radio, although it can also include cinema. A form.

The Race to the Finish Line!

Delivery of 3DTV on Terrestrial Platform : The Korean Initiative 24 May 2011 Sanggil Lee, Ph.D Korea.

BY : ISLALERT.COMISLALERT.COM ISL Promotional Trailer.

“Sport and The City” Conference Beijing – 25 th April 2007 How to use a sports broadcaster to promote a city ?

English Club TV Presentation Why ECTV? Global Innovative Educational Entertaining Mobile.

Olympic Inquiry By Nick. Contents Big Question New Technology What Does The technology Do How Does The Technology Effect People How Does It Effect the.

Epsom Downs Racecourse Home of the greatest flat race in the world The Importance of Sponsorship in Racing: A Case Study – Investec Derby Festival.

MEP315 SPORT, MEDIA AND CELEBRITY 3. Political economies of sport and the media.

21-1 Chapter 21 The Role of Technology in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

17-1 Chapter 17 Distribution Decisions in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

SABC PRESENTATION TO THE PARLIAMENTARY PORTFORLIO COMMITTEE ON SPORT Prepared and presented by Sizwe Nzimande.

The relationship between Sport, Sponsorship and the Media…

Any sporting competition that takes place at world, continental or regional level on a single or multi sport basis.

Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.

Cricket, Rugby Football, Gaelic games, Athletics, Boxing, Cycling, Golf, Tennis, Motorsport, Swimming, Horseracing…

Andraš Tšitškan Pärnu Coeducational Gymnasium. The beginning… London Paris Madrid New York City Moscow - the winner! 9 cities had submitted bids to host.

BLACA Talk Decoder Insights Daniel Geey, Associate, FFW Sports Group 1 October 2010.

The Sports Digital Media-scape Dr Dan Laughey Senior Lecturer, Media Blog

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

1 Volume 1, Chapter 3 Perspectives on the sports industry in China.

The Media. Learning Objectives: By the end of the today’s lesson you should have a knowledge and understanding of: - consider what the main media formats.

Chris Demarest Josh Marty Richard Wiekel Tucker Dowd.

Sport and the Media. Media  A form of mass communication, usually comprising the press, television and radio, although it can also include cinema. 

Emerging Market for 3D home entertainment customers: Gamers – they want to feel like they are actually in the game. Movie Watchers – 3D will make it more.

LONDON Author: Marie Ojasalu, Pärnu Koidula Gymnasium, 10a "The most important thing in the Olympic Games is not to win but to take part, just as.

Modern Olympic Games Planning began in 1894, with the founding of the International Olympic Committee They were inaugurated in the spring of 1896.

Advertiser Information. The Skybox Experience More fans attend high school basketball and football events than the same sports at the college and professional.

The Media. By the end of the unit you should have a knowledge and understanding of: - What the main forms of media are. - The different ways in which.

3.1.3 – Making informed decisions: The media Learning objectives To understand the 4 main media outlet used in sport. To be able to explain the difference.

Launching a Basketball League Targeted at: Management.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Importance of Sports and Entertainment Marketing.

TV Production Studio Style: What is Mass Media. Goals for the Unit Describe the components to mass media Understand and teach about the main roles within.

Olympic Update Danny Sloan / Nick Cole / Paul Nickson 8 December 2010.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Working with Broadcasters Sports Event Management and Marketing Playbook Play 13.

3.4 – Tracking Industry Trends. Shifts in industry trends could include:  Customer buying patterns  Consumer preferences / distastes  Effective marketing.

Lesson 1.5 Important Milestones in SEM History Copyright © 2013 by Sports Career Consulting, LLC.

CHAPTER 7. SPORTS AND RECREATION People have enjoyed sports and recreational activities for their leisure time. The industry has grown in the past years.

Chapter 8 International Sport 8 International Sport C H A P T E R.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Lesson 3.4 – Tracking Industry Trends Copyright © 2013 by Sports Career Consulting, LLC.

Media & Sport. Sport & The Media “ Of the millions of dollars that circulate in the media sport industry, only a small proportion is ever used to nurture.

GCSE P.E. MOCK RESULTS SPONSORSHIP Benefits for Sponsors ADVERTISING: Main reason for sponsoring Cheaper than TV etc May directly endorse their product.

Katie Wagner MIS 302 September 24,  “TV finally becomes real”  Transition similar to the switch to color and HD.

Sport Forum, April 2015, IMD Lausanne SESSION 6 – Key Note by IMG Productions.

+ SKY- TECHNOLOGY EMER ROONEY. + What is Sky? Sky is a very well known broadcasting company run and owned by Rupert Murdoch Murdoch founded sky in the.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.

Chapter 7 The Olympics and the Mass Media. “Whatever else the Olympic Games have been, they are now the ultimate media festival.” - Garry Whannel.

Sports in Great Britain. The Englishmen are known to be great sports-lovers. Sport plays a very important role in people’s lives in Britain. Millions.

Media The Role & Influence

Digital Services and Distribution Landscape

Sport & The Media.

On your mini whiteboard list any form of media you can think of!

Chapter 8 International Sport

Ways that hospitality outlets market their business

The Sports Digital Media-scape

? HAVE FUN! SPORTS RUGBY HOCKEY TENNIS SWIMMING BASEBALL FOOTBALL

DOSH number 59 Sport in Ukranine

Newspapers Some newspapers were completely dedicated to sport. E.g. Sporting Life, a daily paper that covered all sporting events. After the Second World.

International Sport.

Differences in Marketing

Broadcast Rights and Revenue

British Sky Broadcasting Group plc Interim Results 9 February 2000

Unit 7: National Media- Sky

What are the main forms of media? What influence does the media have?

Presentation transcript:

Case Study: Usain Bolt in 3D Richard Craig-McFeely Quantel

Quantel Formed in 1973 Heritage of innovation Global customer base includes… ESPN, Sky Sports, BBC News 1 billion people watch news produced on Quantel equipment Numerous movies including… Slumdog Millionaire and Avatar

Montreal Olympics 1976

What is 3DTV? Capturing or rendering three dimensional visual information and transmission to a home audience About 10 million sets expected to be sold by end of DTV’s in retailers during 2010 eg. Sony Bravia 3D

What will drive uptake of 3DTV? Sports Most disciplines look fantastic!! Cricket, football, rugby, tennis, boxing, fencing, athletics, motorsport, swimming, basketball, gymnastics etc….. Movies Gamers Blu-Ray 3D

Changeover is easier than Colour B+W to ColourMono to Stereo CamerasNew CamerasSame cameras New rigs Recording devicesNew VTRSSame MonitorsNew monitors Live galleriesNew SwitchersSame switchers. New Graphics Post ProductionNew equipment PlayoutNew VTRsSame TransmittersUpgradeSame TV setsNew

Changeover is easier than Colour B+W to ColourMono to Stereo CamerasNew CamerasSame cameras New rigs Recording devicesNew VTRSSame MonitorsNew monitors Live galleriesNew SwitchersSame switchers. New Graphics Post ProductionNew equipment PlayoutNew VTRsSame TransmittersUpgradeSame TV setsNew

Where is the value? Increased broadcast revenues… Subscriptions Commercials Marketing… Attracting sponsorship Promoting sports participation Specific events… Distributing key events into 3D cinemas

Usain Bolt in 3D Usain’s 150m World Record in Manchester during May 2009 was recorded in 3D It looks fantastic!! Joint production by Sky and Can Communicate Shown in British 3D cinemas Seen by IAAF and 2012 officials

FIFA World Cup 2010 Recent announcement by FIFA and Sony 25 of 64 games will be recorded in 3DTV Content will be distributed on a daily basis to regional ‘fanzones’ Likely to drive uptake by consumers and will prove the technology

BSkyB 3D channel During July 2009, Sky announced the launch of a 3DTV channel in 2010 Content likely to cover a range of genres with focus on sports… Premiership Football in 3D Consumers needs a Sky HD box and a 3DTV Service may start in pubs

3D Sports in India Events Commonwealth Games (Oct 2010) IPL (Mar 2010) Formula 1 (2011) Promotion Olympics 2020? ‘Participate in Sports’ road show Training

Final words Sports of all types look great in 3D 3DTV will be great revenue generator 3DTV is a great promotional tool for sports Please come and discuss how we can help you to gain revenue/market share for your sport