Growing the GAME......together

Perceptions & Issues Old people sport Slow game Focus on one sport Playing time Difficult to learn Time consuming Expensive Lack of inner city opportunities

There is Hope! Interest is up Programs exist It’s baseball!

State of the INDUSTRY

1987 to Present Participation Trends... Baseball 31.1% decrease since 1987 Rose slightly from Downtrend since 1995 Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

1987 to Present Participation Trends... Softball 22.4% decrease since 1987 Rose slightly from Downtrend since 1995 Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

Why Players are Leaving... Youth Team sports have become more serious Growth of extreme sports The technology generation Source: SGMA U.S. Trends in Team Sports 2003

Why Players are Leaving... Adults Aging Time constraints Priorities Technology

Impact on Equipment Sales Overall sporting goods category is down Baseball and softball are relatively flat Source: SGMA State of the Industry 2004

Baseball Softball Fitness Bicycling Fitness Swimming Fitness Walking Free Weights Exercising Stationary Cycling SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

Running/Jogging Stretching Yoga/Tai Chi Bowling Camping Hiking Fishing SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

Target Shooting Paintball In-Line Skating Artificial Wall Climbing Tennis Golf Source: SGMA Super Study of Sports SPORT # of PARTICIPANTS % CHANGE (millions) How Do We Compare

Baseball +4.6% Softball - 3.4% Basketball - 3.1% Volleyball - 5.6% Football - 4.0% Cheerleading - 0.6% Soccer +0.2% Ice Hockey +6.8% Lacrosse +22.9% Source: SGMA Super Study of Sports Team Sports Comparison 2003 vs. 2002

Major League Baseball Increased average attendance Growth in younger fans Increased gross revenue Source: USA Today

Taking Action Golf Industry Tennis Industry

Golf... The Situation Flat/decrease in golfers Flat/decrease in rounds played Too many facilities Decrease in sales

PGA Tour... Support Industry leverage Financial

PGA Tour LPGA PGA of America USGA NGCOA GCSOAOA CMAA Titleist ClubCar Callaway Golf Golfweek Nike Golf

To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game. Mission

Adult player development Junior golf Alternative facilities Colleges Research Communication Areas of Focus

2001 segmentation study Industry definitions Juniorlinks.com Link Up 2 Golf National school golf program Accomplishments

Results Industry coordination Proactive programs Increased rounds played

Tennis... The Situation Unable to regain lost players Erosion of frequent players Unable to retain beginners Decline in equipment sales

Tennis... The Opportunities 5 to 10 million Americans try tennis Those who take lessons continue to play

The Campaign Tennis Welcome Centers Tennis marketing campaign Learn to play tennis…fast!

Industry Support

Tennis Welcome Centers No charge for trial racquets Free trial lessons Organized social experiences Follow up programs Low pro/student ratio

Tennis Welcome Centers 3,000 participating facilities Manufacturer P.O.P. support TENNISWELCOMECENTER.com

Tennis Marketing Campaign Drive player recruitment, retention Reshape the perception of tennis Generate excitement

Results Industry coordination Proactive programs Stay tuned….

Baseball/Softball... Next Steps High fan interest Proactive programs Growing the GAME… together

Baseball/Softball... Opportunities Build on fan interest Promote unique programs Maximize “America’s games” Make it easy

Growing the GAME......together Have existing organization and programs Need broader industry participation Need youth baseball initiative Need major sponsorship