INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING Mr. Sherpinsky Business Department Council Rock School District

MARKETING The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

PRODUCTS Includes both goods and services

GOODS Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

SERVICES Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

SPORTS MARKETING The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

PROFESSIONAL TEAMS Basketball: Philadelphia 76ers Football: Philadelphia Eagles Hockey: Philadelphia Flyers Soccer: Philadelphia Union Lacrosse: Philadelphia Wings Baseball: Philadelphia Phillies

COLLEGIATE AND SCHOLASTIC TEAMS Penn State University Temple University Villanova University Saint Joseph’s University

VENUES: ARENAS, STADIUMS, COLISEUMS, SPEEDWAYS Lincoln Financial Field Wells Fargo Center Citizen’s Bank Park Pocono Speedway Kimmel Center Academy of Music

COMMERCIAL FACILITIES Penn’s Landing Tower Theatre Keswick Theatre Electric Factory

HEALTH CLUBS Gold’s Gym YMCA NAC Curves Retro Fitness

RECREATION Aerobics Soccer Basketball Swimming Area Parks

CAMPS Tennis Camps Basketball Camps Soccer Camps

PROFESSIONAL INDIVIDUAL SPORTS PGA World Tennis Association PBA

PROFESSIONAL INDIVIDUAL SPORTS Running Swimming Golf Bowling Snowboarding

AMATEUR SPORTS AAU-Amateur Athletic Union

AGENCIES MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association

SPORT SUPPORT SERVICES NASCAR Winston Cup Racing Wives Auxiliary Phillies Wives Association

SPORTING GOODS INDUSTRY Sports Authority Nike Adidas Dick’s Sporting Goods Sketchers Wilson’s

SPORTS SPONSORS Coca-Cola 500 Wachovia Cup Fiesta Bowls Bank of America (Olympics) Red Bull Air Race

SPORTS MEDIA ESPN ESPN2 CBS Sports The GOLF Channel NBC Sports CNN Sports

Can you name some areas involved in sports marketing?

Web Quest: How Many? Research how many different sports identities there are in this region….

ENTERTAINMENT MARKETING Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

MUSIC INDUSTRY RCA Atlantic Records Def Jam WMG Warner Music Group Sony Entertainment Group EMI

MOVIE INDUSTRY Warner Bros. Disney Actors Guild LucasFilms Universal MGM

THEME PARKS Six Flags Dorney Park Knoebels Dutch Wonderland

RADIO INDUSTRY FM AM Country Ral Hip-hop Jazz XM/Sirius Satellite Radio

FILM INDUSTRY Sundance Film Festival Cannes Film Festival Academy Awards

TELEVISION INDUSTRY Dawson’s Creek is filmed in the Wilmington area QVC- West Chester HSN- Home Shopping Network (Lancaster, PA)

DRAMATIC ARTS INDUSTRY Children’s Theatre Adult’s Theatre Academy of Music Merriam Theatre

VIDEO GAME INDUSTRY X-Box Nintendo Sony Sega

FINE ARTS & SCIENCE INDUSTRY Smithsonian Museum Ben Franklin Museum Philadelphia Art Museum

NIGHT CLUB INDUSTRY

LITERACY INDUSTRY Library Internet Books Barnes and Noble Amazon

CASINOS INDUSTRY Atlantic City Las Vegas Sugarhouse PARC

HOBBIES/CRAFT INDUSTRY Car Show Boat Show Model Train Show

TRENDS IN SPORTS & ENTERTAINMENT Naming Rights X-Games Sport Specific Channels Entertainment Internet Web Casts MP4’s DVD’s

IMPORTANCE OF SPORTS AND ENTERTAINMENT Generates about $213 to $350 billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000.

IMPORTANCE OF SPORTS AND ENTERTAINMENT In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

IMPORTANCE OF SPORTS AND ENTERTAINMENT Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

IMPORTANCE OF SPORTS AND ENTERTAINMENT Over 195 million American households own a VCR/DVD. Over 130 million American households use DVR or other digital recording devices. 92% of Americans subscribe to Paid TV Service.

WEB QUEST Using the Internet, find the economic impact on the local economy for the most recent following sports events: Nascar Coca Cola 600 Super Bowl NBA All-Star Game Chick fil A Peach Bowl World Series Final Game The PGA Tour Championship Stanley Cup Final Game Please indicate where you found the information (if internet, give URL address) Articles and information can be found using search engine, "economic impact of."

Economic Impact Nascar Coca-Cola 600 Super Bowl (2010) $230 million dollars (U.S) North Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks. Super Bowl (2010) $8.87 billion National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010 NBA All-Star Game $85 million dollars (U.S) LA S & E Commission (LASEC) $268.5 million (Dallas News Source-2010)

Economic Impact Chic-Fil-A Peach Bowl World Series Final Game $35.8 million dollars (U.S) The Atlanta Sports Council World Series Final Game $24.4 million (2011) Regional St. Louis Gaming commission $15.5 Million (2009) New York city’s Economic Development Corp $25 million (2009) Philadelphia Sports Congress PGA Tour Champions (2012) $193 Million Source: State of South Carolina Stanley Cup Finals $30 million dollars (U.S) BizJournal.com