SEM II-1.12 Prospect for Corporate Sponsorships

Determine your audience Do your homework! ◦What are current trends at both the regional and national level? ◦What are the related businesses to your event?

Determine your audience Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's:  sponsorship history  sponsorship objectives.

SEM Conduct post- sales follow-up activities to foster ongoing relationships with customers.

Follow-Up Sport/event marketers should develop proof-of-performance packages for sponsors to: To help sponsors justify the investment

Follow Up Proof-of-Performance Packages should include all the facts from your event: ◦Attendance, media coverage, all the “tastemakers” that attended, etc ◦Assurance to your sponsor that their sponsorship was worth every penny!

Prospect for corporate sponsors to renovate our school’s football stadium. Write a one page analysis of the situation. analysis worth formal grade