@sicarter

Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8

Many Apps in the Top 10 of their Category 200 Million Page Views Per Month 200 Million Page Views Per Month Page-Level & Feature-Level Metrics + + = = = = LOTS of User Insights LOTS of User Insights

@sicarter The Setup Apps are Media. – Like music, movies, and magazines, different people will like different Designs, and Design approaches. – We focus on content apps (not games), and this will color my focus for today. Feel free to Agree / Disagree / Add / Refine – My goal is to open up a dialog – We all learn more. | We all become better designers

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

@sicarter Parenting Magazine Ages & Stages

@sicarter Sporting News Pro Football 76% of Users Customize their Teams

@sicarter Zumobi Ski & Snow Report 96% of Users Customize their Resorts

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

@sicarter We Focus on Content Experiences…

@sicarter One Bus Away

@sicarter INRIX

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

@sicarter Update Frequently Content Freshness Planning – CMS Interop Early in the Process App Updates – Post-Update User Spike – Update with new Platform Features – Also add Custom Features Listen to User Feedback, Respond Quickly – In-app Feedback mechanism – Read every App Store review – Collaborate with Partner

Provide a Feedback Loop… and Listen!

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

@sicarter Lucrative App = Frequent Updates

@sicarter Better: A Lucrative App that’s FREE to the User

@sicarter Make it Lucrative An App that is Lucrative + Free is difficult to achieve. Consider monetization early in the Design process. – Monetization shouldn’t be an afterthought. Some Options: – Paid App – In-App Purchases – Integrated Merchandising – Ad Networks vs. Sponsorship…

@sicarter Advertising vs. Sponsorship

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

@sicarter Design for Resolution Adaptation

@sicarter Our Adaptive Approach HTML5 Javascript, Json HTML5 Javascript, Json Native iOS, Android, C# Native iOS, Android, C# Cloud ACS EC2, MySQL Cloud ACS EC2, MySQL The user should never know nor care.

@sicarter 2 Make it Focused 4 Make it Lucrative 5 Make it Flexible 3 Make it Fresh 1 Make it Personal

a conversation