OF THE TWO NEWSLETTERS BELOW WHICH WOULD YOU PICK UP FIRST? THEY ARE BOTH NICE AND NEAT. THE SOURCE OF CONTRAST IS OBVIOUS. A BOLDER TYPEFACE IN THE HEADLINES SUBHEADS IS USED. THE TITLE IS CHANGED FROM ALL CAPS TO CAPS/ LOWERCASE. A DARK BAND ACROSS THE TOP BEHIND THE TITLE REINFORCE THE CONTRAST. WOULD YOU AGREE THAT YOUR EYES ARE DRAWN TO THIS PAGE, RATHER THAN TO THE PREVIOUS PAGE?

NUMBER YOUR PAPER FROM 1 -4 WRITE THE ANSWER TO THE FILL IN THE BLANK QUESTIONS

1.CONTRAST 2.ORGANIZATION 3.NAMEPLATE 4.COLOR, SIZE

REPETITION HELPS ORGANIZE THE INFORMATION; IT HELPS GUIDE THE READER THROUGH THE PAGES; IT HELPS UNIFY DISPARATE PARTS OF THE DESIGN. REPETITIONS: BOLD TYPEFACE LIGHT TYPEFACE SQUARE BULLETS INDENTS SPACING ALIGNMENTS

THE BEST WAY TO IMPROVE YOUR VISUAL AWARENESS IS TO LOOK AT OTHER PEOPLE’S PAGES AND IDENTIFY WHAT WORKS AND WHAT DOES NOT WORK. ANSWERING THE QUESTIONS IN THIS QUIZ IS INTENDED TO SHARPEN YOUR VISUAL AWARENESS AMD SENSITIVITY. Number your paper from 1 to three. Name three of the five incidences of repetition in the figure on the right.

THE BEST WAY TO IMPROVE YOUR VISUAL AWARENESS IS TO LOOK AT OTHER PEOPLE’S PAGES AND IDENTIFY WHAT WORKS AND WHAT DOES NOT WORK. ANSWERING THE QUESTIONS IN THIS QUIZ IS INTENDED TO SHARPEN YOUR VISUAL AWARENESS AND SENSITIVITY.

FLUSH LEFT FLUSH RIGHT CENTERED JUSTIFIED ALIGNMENT IS A USEFUL PRINCIPLE FOR SINGLE-PAGE AND MULTIPLE-PAGE DESIGN. THE ALIGNMENT OCCURS WHEN VISUAL ELEMENTS LINE UP WITH OTHER VISUAL ELEMENTS ON THE PAGE. A GRID IS A NON PRINTED SYSTEM OF HORIZONTAL AND VERTICAL LINES THAT DIVIDES THE PAGE AND HELPS THE PAGE DESIGNER ALIGN ELEMENTS CONSISTENTLY. JUSTIFIED TEXT TENDS TO DEVELOP “RIVERS” OF WHITE SPACE IN THE COLUMNS. CONCRETE TEXT ALIGNMENT IS WHERE THE ARRANGEMENT OF THE TYPE TAKES ON THE SHAPE OF THE ACTION OR THE OBJECT BEING DESCRIBED. CENETERED ALIGNMENTS ARE EASY TO ARRAGE ON THE PAGE BUT HAVE A FORMAL SOMEWHAT DIGNIGIED FEEL TO THEM. PAGES THAT LACK A CLEAR ALIGNMENT SCHEME OFTEN SEEM CLUTTERED AND SLIGHTLY MESSY, EVEN IFOTHERWISE WELL DESIGNED. RUNAROUND ASYMMETRIC CONCRETE

EVEN A PIECE THAT HAS A GOOD START ON A NICE DESIGN MIGHT BENEFIT FROM SUBTLE ADJUSTMENT IN ALIGNMENT. STRONG ALIGNMENT IS OFTEN THE MISSING KEY TO A MORE PROFESSIONAL LOOK. CHECK EVERY ELEMENT TO MAKE SURE IT HAS A VISUAL CONNECTION TO SOMETHING ELSE ON THE PAGE. CAN YOU SEE ALL THE PLACES WHERE ITEMS COULD BE ALIGNED, BUT ARE NOT? I THERE ARE AT LEAST NINE!

THE BEST WAY TO IMPROVE YOUR VISUAL AWARENESS IS TO LOOK AT OTHER PEOPLE’S PAGES AND IDENTIFY WHAT WORKS AND WHAT DOES NOT WORK. ANSWERING THE QUESTIONS IN THIS QUIZ IS INTENDED TO SHARPEN YOUR VISUAL AWARENESS AND SENSITIVITY. NUMBER YOUR PAPER FROM 1-5. WRITE THE ANSWER TO THE FOLLOWING QUESTIONS.

SOMETIMES WHEN GROUPING LIKE ITEMS IN CLOSE PROXIMITY, YOU NEED TO MAKE SOME CHANGES, SUCH AS IN THE SIZE OR WEIGHT OR PLACEMENT OF TEXT OR GRAPHICS. THE IDEA OF PROXIMITY DOES NOT MEAN THAT EVERYTHING IS CLOSER TOGETHER, IT MEANS ELEMENTS THAT ARE INTELLECTUALLY CONNECTED, THAT HAVE SOME SORT OF COMMUNICATION RELATIONSHIP, SHOULD ALSO BE VISUALLY CONNECTED. NOT ONLY IS THIS PAGE VISUALLY BORING, BUT IT IS DIFFICULY TO FIND THE INFORMATION—EXACTLY WHAT IS GOING ON, WHERE IS IT HAPPENING, WHAT TIME IS IT, ETC. HOW MANY CONCERTS ARE IN THE SERIES? GROUP THE INFORMATION TOGETHER, THE SPACING BETWEEN THE THREE PERFORMANCES IS THE SAME. THE SUBSIDIARY INFORMATION IS FARTHER AWAY-YOU INSTANTLY KNOW IT IS NOT ONE OF THE PERFORMANCES.

THE BEST WAY TO IMPROVE YOUR VISUAL AWARENESS IS TO LOOK AT OTHER PEOPLE’S PAGES AND IDENTIFY WHAT WORKS AND WHAT DOES NOT WORK. ANSWERING THE QUESTIONS IN THIS QUIZ IS INTENDED TO SHARPEN YOUR VISUAL AWARENESS AND SENSITIVITY.

β- galactosidase (control) β- galactosidase (treated with β mercaptoethanol) β- galactosidase (treated with DNase)

alignment contrast proximity repetition

β- galactosidase (control) β- galactosidase (treated with β mercaptoethanol) β- galactosidase (treated with DNase)