 Solve the challenge and win points! › REMEMBER: › REMEMBER: This is you-against-the-others in the class… so DON’T help anyone else!!!

 Define marketing  Know the difference between goods and services  Understand the depth of Sports and Entertainment industries  Explain what is involved with Sports Marketing  Explain what is involved with Entertainment Marketing

 The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

 Includes both goods and services

 Goods are tangible objects that are useful to consumers.  Examples: tennis rackets, soccer balls, uniforms.

 Services are intangible and include tasks or acts performed for a customer for a price or fee.  Examples: Going to a Broadway play or to a NASCAR race.

 The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. › Includes sponsorship, endorsements, promotion, and fan clubs.

 Basketball: Philadelphia 76ers  Football: Philadelphia Eagles  Hockey: Philadelphia Flyers  Soccer: Philadelphia Union  Lacrosse: Philadelphia Wings  Baseball: Philadelphia Phillies

 Penn State University  Temple University  Villanova University  Saint Joseph’s University

 Lincoln Financial Field  Wells Fargo Center  Citizen’s Bank Park  Pocono Speedway  Kimmel Center  Academy of Music

 Penn’s Landing  Tower Theatre  Keswick Theatre  Electric Factory

 Gold’s Gym  YMCA  NAC  Curves  Retro Fitness

 Aerobics  Soccer  Basketball  Swimming  Area Parks

 Tennis Camps  Basketball Camps  Soccer Camps

 PGA  World Tennis Association  PBA

 Running  Swimming  Golf  Bowling  Snowboarding  Horse racing

 AAU-Amateur Athletic Union

 MLB-Major League Baseball  NBA-National Basketball Association  NFL-National Football League  NCAA-National College Athletic Association

 NASCAR Winston Cup Racing Wives Auxiliary  Phillies Wives Association

 Sports Authority  Nike  Adidas  Dick’s Sporting Goods  Sketchers  Wilson’s

 Coca-Cola 500  Wachovia Cup  Fiesta Bowls  Bank of America (Olympics)  Red Bull Air Race

 ESPN  ESPN2  CBS Sports  The GOLF Channel  NBC Sports  CNN Sports

Can you name some areas or types of categories involved in sports marketing?

 PARTNERS- Research how many different collegiate level sports identities and/or franchises there are in this Philadelphia region….  Write out all the teams and names › Most verifiable names wins!

 Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

 RCA  Atlantic Records  Def Jam  WMG Warner Music Group  Sony Entertainment Group  EMI

 Warner Bros.  Disney  Actors Guild  LucasFilms  Universal  MGM

 Six Flags  Dorney Park  Knoebels  Dutch Wonderland

 FM  AM  Country  Rap  Hip-hop  Jazz  XM/Sirius Satellite Radio

 Sundance Film Festival  Cannes Film Festival  Academy Awards

 Dawson’s Creek is filmed in the Wilmington area  QVC- West Chester  HSN- Home Shopping Network (Lancaster, PA)  Pay-for-service › Comcast › Verizon-Fios › Direct TV

 Children’s Theatre  Adult’s Theatre  Academy of Music  Merriam Theatre

 X-Box  Nintendo  Sony  Sega

 Smithsonian Museum  Ben Franklin Museum  Philadelphia Art Museum

 Fluid  Roxxy Complex  Shampoo  Zee Bar  The Barbary  Rumor  Club 212

 Libraries Free › Membership  Internet  Book Stores › Independents › Barnes and Noble › Amazon

 Atlantic City  Las Vegas  Sugarhouse  PARC

 Car Show › Philadelphia  Boat Show › Atlantic City  Model Train Show › King of Prussia

 Sports:  Naming Rights  X-Games  Sport Specific Channels  Player Shows  Talking Heads  Behind-the- scenes  Entertainment  Internet Web Replay Casts  Simultaneous media  Real life  DVD Rentals  Red Box  Net Flix  Hulu

$213 to $350 billion in revenue.  Generates about $213 to $350 billion in revenue. 112 million people viewed the 2014 Super Bowl.  Approximately 112 million people viewed the 2014 Super Bowl. › 70 Share (meaning 46% of all TVS) average attendance NFL game is over 66,000.  The average attendance per NFL game is over 66,000.

16,346,710 people watched a NFL game.  In 2013, approximately 16,346,710 people watched a NFL game. NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.  The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. NBA average is about 16,804 attendees.  The NBA average is about 16,804 attendees. MLB attendance is 20,000,000 per year.  The average MLB attendance is 20,000,000 per year.

35 million people visit Walt Disney World  Over 35 million people visit Walt Disney World each year. Titanic, the movie, grossed almost $1 billion in global ticket sales.  The Titanic, the movie, grossed almost $1 billion in global ticket sales.  U.S. Movie Ticket Sales › #1- Entertainment Profit Center

195 million American households own a VCR/DVD.  Over 195 million American households own a VCR/DVD. 130 million American households use DVR or other digital recording devices.  Over 130 million American households use DVR or other digital recording devices. 92% of Americans subscribe to Paid TV Service.  92% of Americans subscribe to Paid TV Service.

 NFL keeps scoring, closes in on $1 Billion in sponsorships mark (Ad Age 2012) › Most of the media landscape fragmented › NFL remains DVR-proof › NFL Network revenue grows in tandem with subscribe (Below in millions)

Using the Internet, find the economic impact on the local economy for the following sports events: › Nascar Coca Cola 600 › Super Bowl 2013 or 2014 › NBA All-Star Game › Chick fil A Peach Bowl › World Series Final Game › The PGA Tour Championship › Stanley Cup Final Game  Please indicate where you found the information (if internet, give URL address)  Articles and information can be found using search engine, "economic impact of."

 Nascar Coca-Cola 600 › $230 million dollars (U.S) for Charlotte NC › North Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks.  Super Bowl (2013) › $ Million for New Orleans › National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl (2013), that’s up from $8.87 billion in 2010 in overall spending  NBA All-Star Game › $95 million dollars (U.S) LA S & E Commission (LASEC) › $268.5 million (Dallas News Source-2010)

 Chic-Fil-A Peach Bowl › $27.4 million dollars (U.S) › The Atlanta Sports Council  World Series Final Game › $23.7 million (2013) for St. Louis › $15.5 Million (2009) New York city’s Economic Development Corp › $25 million (2009) Philadelphia Sports Congress  PGA Tour Champions (2012) › $193 Million › Source: State of South Carolina  Stanley Cup Finals › $12-15 million dollars (U.S) › BizJournal.com

CR Notes are allowed (“HAND” Written Only) 1 2

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