Copyright © Texas Education Agency, 20121 Principles of Information Technology Introduction to Desktop Publishing.

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Presentation transcript:

Copyright © Texas Education Agency, Principles of Information Technology Introduction to Desktop Publishing

What is Desktop Publishing? Desktop Publishing is the art of using computers to lay out text and graphics for printing in magazines, newsletters, brochures, business cards and much more Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing2

Always Remember!! There are FOUR elements of design Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing3 CONTRAST ALIGNMENT REPETITIONPROXIMITY

Contrast Is defined as the degree of noticeable differences in something How to provide contrast Fonts Size Color Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing4

Ways to provide contrast… Adding a small amount of color Changing the type of font (typography) Adjusting alignment Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing5

Color Contrast Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing6 BEFORE AFTER IndustrialSolutions

Alignment Refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page. Changing the alignment of a document can make a BIG difference. Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing7

Alignment Examples Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing8 IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX Phone: IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX Phone: BEFORE AFTER

Repetition Repeating certain concepts to create a pattern Most repetition is never noticed by those who see it Humans naturally like patterns Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing9

REPEAT. Color Use the same color scheme throughout the entire document Font Headings should all have the same font Subheading should all have the same font Stay consistent Shapes If stars are used in bullets, do not switch to circles mid document Sizes Sizes can give mixed messages if used inappropriately Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing10

Proximity The spatial relationship between two or more items Proximity to each other results in humans making correlations Do not allow readers to make false correlations because of the use of proximity Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing11

Proximity at its best! Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing12 IndustrialSolutions 2536 West Phillips Drive Dallas, TX Phone: IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX Phone: We ALWAYS Provide Solutions… BEFORE AFTER SIMPLY ADJUSTING THE PLACEMENT OF THE MOTTO PROVIDES READERS WITH A CORRELATION BETWEEN THE NAME AND THE MOTTO

NEVER FORGET Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing13 There are FOUR elements of design CONTRAST ALIGNMENT REPETITIONPROXIMITY