SWN Communications Inc. | Proprietary and Confidential – Not For Distribution Send Word Now ™ March 2009 St. Vincent’s: Planning for the Unexpected Michael J. Sher Executive Vice President, Sales

1 Send Word Now | Proprietary and Confidential | Not for Distribution Planning for the Unexpected

2 Send Word Now | Proprietary and Confidential | Not For Distribution St. Vincent’s Hospital Communicate, React, Respond ● On January 15, 2009, a US Airways plane headed for Charlotte crash landed into the Hudson River. ● Within minutes St. Vincent’s Hospital activated their emergency notification system. ● Messages were sent to key response teams. ● Staff was informed and prepared to respond to and treat incoming casualties. ● Fortunately, no serious injuries resulted from the crash.

3 Send Word Now | Proprietary and Confidential | Not For Distribution ST. Vincent’s Getting the Word Out ● Sample of message that St. Vincent’s Hospital could have sent to staff: “To senior staff, medical leadership and disaster teams. A commercial airliner has crash landed in the Hudson River. There were 150 people on board the plane. At this point we do not have information regarding casualties/injuries. We are assembling in the main conference room at 4:00 PM to make preparations in the event our assistance is needed.”

4 Send Word Now | Proprietary and Confidential | Not For Distribution Case Study CHRISTUS Health Situation ● CHRISTUS Health is among the top ten largest Catholic health systems in the United States. ● In 2008 alone, CHRISTUS Health had to prepare for three major hurricanes – Eduardo, Gustav and Ike. ● CHRISTUS Health had to brace hospitals throughout Louisiana and Texas and notify associates on the weekend as the storms approached. Outcome ● CHRISTUS Health used its emergency notification system to rapidly communicate emergency plans and send updates on the progression of the storms to staff in the affected areas. ● CHRISTUS Health also requested volunteers to deploy to various facilities. ● Via CHRISTUS Health’s emergency notification system, volunteers were able to respond with their availability.

5 Send Word Now | Proprietary and Confidential | Not For Distribution Case Study CHRISTUS Health ● The Reaction “Hurricane Dean was another scare that prompted a hurricane watch. We have many long-term care facilities in the affected regions and had to be prepared to evacuate patients and staff. We used the system to communicate emergency plans, and met two times a day prior to the hurricane entering our region. Luckily nothing happened, but with our emergency notification system, we were prepared.” —Bill Mundt Program Manager, Quality and Risk CHRISTUS Health

6 Send Word Now | Proprietary and Confidential | Not For Distribution Overview Hospital Communication Issues ● Problem  Major emergencies, such as severe weather or a mass casualty, can challenge the ability of healthcare professionals to manage patient care including:  Ensuring hospitals are fully staffed and personnel are available to respond  Providing necessary medications, supplies and equipment  During normal operations, hospitals face challenges relating to facility safety and security, including:  On-premise risk management  Patient care and evacuations ● Solution  An emergency notification system gives hospitals the ability to reach people within minutes and/or seconds anywhere, at anytime.

7 Send Word Now | Proprietary and Confidential | Not For Distribution Overview Reach Anyone, Any Device, Anywhere

8 Send Word Now | Proprietary and Confidential | Not For Distribution Overview How Can A Mass Notification System Help ● Help communicate critical information.  In real-time to people across multiple communication devices, anywhere, any time.  Keep staff members informed about critical issues. ● Improve hospital response to any situation.  Impacting employees, staff, and patients.  Initial and ongoing communication.  Mobilize people quickly. ● Save money, improve communication, and even save lives.  Simplify communication.  Use communication devices available to everyone.

9 Send Word Now | Proprietary and Confidential | Not For Distribution ENS For Hospitals Emergency Notification for Hospitals/Healthcare With an emergency notification system you can: ● Communicate seamlessly across multiple hospital facilities. ● Streamline communication with security staff, facility management, doctors and key administrative personnel. ● Promote instant access to critical information about staffing, resource availability and hospital conditions via a central communication system. ● Activate specific response teams of doctors, support staff and facility management staff in real-time.

10 Send Word Now | Proprietary and Confidential | Not For Distribution ENS For Hospitals Emergency Notification for Hospitals/Healthcare With an emergency notification system you can: ● Deliver and track all communication for compliance purposes and after action reporting. ● Easily create groups of departmental and role-based teams. As an incident unfolds, teams can be mobilized to address it and respond instantly, ensuring that patient care is not compromised. ● Send messages to appropriate personnel, and offer them pre-scripted response options indicating status, or automatically bridge them to a conference call.

11 Send Word Now | Proprietary and Confidential | Not For Distribution Summary What To Look For In a Mass Notification System ● Simplicity  Flexible and easy to administer, install and use. ● Speed  Messages go out immediately. ● Scale  Thousands of calls and messages via , SMS, BlackBerry ® PIN and pager per minute. ● Security  No single point of failure, not single-premise. ● Support  Continuous support. ● Success  Proven track record; strong customer endorsements.

12 Send Word Now | Proprietary and Confidential | Not For Distribution Thank You Please feel free to contact me for more information Michael J. Sher Send Word Now 224 West 30 th Street Suite 500 New York, NY Work: (212)