Mobile Mommies! Maternal Health through Mobile Phones! Business Plan Group 1 Spring 2012, Femi Adedoyin, Bruce Cudworth, Jill Johnson, Megan Weaver

Mobile Phones for: Maternal & Infant Health Sierra Leone

Mothers in remote areas link to vital health services via cell phones!

Healthcare workers receive calls for help from the field.

Husbands receive training and schedule reminders for their wives.

Freetown, Capital of Sierra Leone

Ms Haja Zainab Bangura Minister of Health Sierra Leone (left) with UN Deputy Secretary-General Asha-Rose Migiro.

President Erest Bai Koroma 2007 – (2 five year periods) Relative stability & favorable government

Radio in Sierra Leone since 1934, widely listened to by our target population.

Rural Maternity Hospital 200 miles from capital 5 Hospitals in Freetown, + satellites 12 Provincial Hospitals & 5 Hospitals in the Capital

Executive Summary Millennial Development Goals Goal 4: Reduce child mortality rates Goal 5: Improve maternal health Need: Among worst maternal and infant mortality rates in Africa Need: Tried & proven service not yet in place Feasible: Cost effect, cell and radio network in place Structure: 501 (c) (3), Board of Trustees HQ: Free Office house at SU

Market Analysis 1,600 deaths for every 100,000 live births 970 mothers die out or 100,000 deliveries Similar projects have succeeded in Tanzania, Kenya, Mozambique and other countries in the region. Government is supportive

NGO Description 198 countries pledged support for the 8 Millennium Development Goals 2 internships available (stipend) Interns gain valuable field experience Employees are paid market-level salaries ever 2 weeks

Mission Statement Mobile Mommies: Provides cellphone links for vulnerable women to prenatal and postnatal care. Vision Statement Decreases both maternal and infant mortality, and improve health for mothers and infants to all parts of Sierra Leone.

Operations Headquarters: Syracuse University Campus The President, grants manager, Financial manager & two graduate interns. (Total 5) Field Office: Freetown, Sierra Leone The Country Director and five case managers. (Total 6)

Day-to-Day Management President: Responsible for entire operation Grants Manager: Gets funding, develops grants Finance Manager: Responsible for budget, book keeping, contracts, leases, procurement, insurance. Country Director: Reports to President, responsible for overall field operations, recruiting clients, hiring and managing local staff, oversees connection with clinics.

Hiring & Personnel Procedures Board of Trustees: Hires President President: Hires the US based staff and Country Director for Sierra Leone with consultation with the Board. Country Director: Hires local and international staff for Sierra Leone. Interns chosen by their direct supervisor. ie Grants Manager will chose and intern to help with grant writing. Interns may be graduate or undergraduate. Unique opportunity to for interns to gain real-life experience. Staff paid market-level salaries 15 th and 30 th of each month.

Necessary Equipment HQ: Office, 3 workspaces, 3 computers, 1 printer/copier, fax, file cabinet, office furniture. Interns bring laptops. Freetown, Sierra Leone: 2 vehicles and 1 van, all 4x4 (On-site client visitation and transportation. Office with 5 workspaces, 5 computers, 1 printer/copier, fax, file cabinet, office furniture.

Production and Delivery of Service In Freetown: Build data base of all client information Caseworkers receive calls, texts, and respond with the same. Includes scheduling, emergency response, and training. Daily statistics are gathered and recorded. (essential for donors) Funding: Grants, foundations, corporate donors, international agencies, individuals, government agencies, UN organizations, religious organizations. The may include the Ford Foundation, USAID, the Islamic Development Bank, and the EU. Financial Management All income and expenses documented. Annual report made by Grant Manager and President, reviewed by Board.

Conclusions Amnesty International has identified maternal deaths in Sierra Leone as a “human rights emergency” as "women and girls are dying in their thousands because they are routinely denied their right to life and health, in spite of promises from the government to provide free healthcare to all pregnant women." Mobile Mommies is committed to addressing this issue as one of the first non-governmental organizations to bring the use of mobile phone technology to the field of maternal health in Sierra Leone. Through the use of these phones, MM will connect vulnerable expectant mothers to the aforementioned free health care services and help Sierra Leone decrease both maternal and infant mortality. This will bring the country closer to achieving the Millennium Development Goals and better serve the needs of its expecting and new mothers. Amnesty International “Maternal Death Rate in Sierra Leone is ‘Human Rights Emergency.’”