Strategic Content Curation and Communication Use Simple Technologies to Expand Your Reach Tracy L. Thompson, NELLCO ACL Webinar - April 15, 2015

Agenda O My challenges O Defining curation O Is it part of your job? O Who is your target audience? O What problem(s) are we trying to solve? O My tools, tips and tricks (and mistakes)... O Your tools, tips, and tricks...

My challenges O 2 FTE O 120+ members O No IT/tech support

Curation Defined 1. Discovery 2. Discernment 3. Dissemination

Communication blogger

Is it part of your job? O Are you a trusted source of... O Information about your org? O Information in a particular subject matter or area of expertise? O Information about current events/awareness?

Who is your audience? Different audiences may require different strategies !

How do you currently reach your target audience? O (individuals, lists or groups) O Website O Newsletter (e- or print) O Social Media In my of 7/26/13 at 9:21 am I clearly stated that...

Two Problems: TMI & NET

Problem #1 - TMI O Too Much Information – The sheer volume of information makes it difficult for our constituents to find, prioritize and organize relevant information in our field.

How hard can it be? O

How hard can it be? O Pretty darn hard!

Problem #2 - NET O Not Enough Time - Our constituents (faculty, students, administrators, members, etc.) are all Highly Involved People (HIP) with many Serious Time-Eroding Responsibilities (STERs). These HIPSTERs, also know as Multi-Taskers, can only devote a small amount of focus and attention to our organization.

Test Your Focus O

Don’t be this guy!

Be a pink gorilla!

Tips & Tricks for Success O Manage your curation time O Establish your toolkit and stick with it O Same time each day O Set your timer O Follow everyone of importance to your readers O Faculty, administrators, keynoters, colleagues O Follow thought leaders in related/other fields O Comment!

Tips & Tricks O Keep it simple (not perfect) O Touch everything once O Link accounts whenever possible to maximize redundancy and minimize effort O Consider audience O Consider voice O Use widgets/embed codes on the static sites where you want your posts to appear O Organization website O Blog O Metrics/analytics – be reasonable

My Tools* O DISTRIBUTION O Our website ( O Twitter – (free) O Facebook – (free) Tracy L. Thompson O Paper.li – (freemium; upgrade = $9/mo.) The NELLCO Weekly Twitter RoundupThe NELLCO Weekly Twitter Roundup O Scoop.it – topic: Library CollaborationLibrary Collaboration O CURATION O Scoop.it– freemium (upgrade = $99/yr) O Tweetdeck – free O My *I am an amateur user of all of these tools. My answer to your question may be “I don’t know.” If someone else knows, PLEASE share!

Scoop.it O O Establish an account – (free) O Select Settings O Sharing options – set up soc med links O Select ‘Create a Topic’ O Name the topic – this will display O Enter some good keywords to start O Install bookmarklet O Curate!

Twitter & Tweetdeck O O Establish a twitter account (free) O O Link your new account

Facebook O My mistake O Be strategic

Paper.li O The NELLCO Weekly Twitter Roundup The NELLCO Weekly Twitter Roundup O Non-twitter users O Non-followers

Questions? O

Recommended Reading O Release Your Inner Nerd (450+ Free and Bargain Tech Tools) – Beth Ziesenis O Curation Nation: Why the Future of Content is Context – Steven Rosenbaum O The Networked Nonprofit – Beth Kanter and Allison Fine O How to Write Short: Word Craft for Fast Times – Roy Peter Clark