Reviewing governance Marc Taylor ASA Board, Sheffield Hallam University, Harlaxtons 7 April 2011

Introductory thoughts Organisational context The Board Context of swimming and participation The Board, strategy and the environment Issues Today’s lengths

Ability not Availability Volunteers or not...

Long-term direction (strategic) Achieve competitive advantage over the competition. Scope of an organisation’s activities. Core competencies Matching resources and activities to the environment Governance performance context (not just conformance) Source: Exploring Corporate Strategy, Johnson and Scholes

Strategy and Governance importance Time Strategic Goals EHA British Athletics

Corporate conduct and governance

Organisational Context

Founded1869 Head OfficeSportpark, Loughborough University Governing Body of ‘swimming’ in England. Eight Regions, 1158 affiliated clubs and more than 200,000 members Oversee five disciplines; Diving, Healthy Living, Swimming, Synchro and Water Polo Organisational context

Swimming’s vision Everyone has an opportunity to learn to swim To have more people swimming, more often and having more fun That people can achieve their personal goals throughout their lifetime Gold medal success on the world stage

Strategic goals Learn to swim Health and participation Athlete development Facilities Workforce development Governance, structures & partnerships

David Sparkes Chief Executive Officer John Crowther Chairman Jane Nickerson Chief Operating Officer Andy Gray Director of Regulatory and Legal Affairs Anne Adams-King Director of English Programmes Chris Denny Director of Communications Our Staff Maria Walker Finance Director Our partners Our membership, participants and volunteers Our stakeholders Our Regions The Board The ASA Council Our heartbeat Our best employee – Rachel Washington

Our numbers

Our numbers ( ) Ability not Availability

Our numbers ( ) Ability not Availability

Creditors Amounts Falling Due After More Than One Year £5,627,000 (2010) The ASA has entered into a 25 year loan with Lloyds TSB Fixed Asset Change Ability not Availability

Headline organisational context No burning platform History and heritage Compete internationally within IF structure Environment where the organisation, participants and volunteers have choices, challenges and opportunities

The Board

President and The Board

Context of swimming and participation

APS4 – Once a week participation SportAPS4 Participation (Total) SportAPS4 Participation (Total) 1 Swimming3,156, Snowsport104,500 2 Football2,090, Hockey86,800 3 Athletics1,875, Table Tennis86,200 4 Cycling1,866, Weightlifting77,600 5 Golf860, Sailing65,100 6 Badminton520, Rugby League52,300 7 Tennis437, Canoeing51,100 8 Equestrian337, Angling51,000 9 Squash290, Gymnastics and Trampolining50, Bowls246, Rowing45, Rugby Union194, Volleyball37, Cricket171, Taekwondo25, Basketball151, Judo24, Netball145, Rounders19, Boxing117, Baseball and Softball9, Mountaineering111, Fencing8,000 Source: Sport England, harlaxtons analysis

APS4 – Once a month participation SportAPS4 Participation (Total) 1 Swimming5,449,000 2 Cycling3,803,900 3 Football3,086,700 4 Athletics2,760,400 5 Golf1,415,100 6 Badminton896,700 7 Tennis834,100 8 Squash and racketball485,000 9 Equestrian418, Bowls385, Cricket341, Basketball279, Rugby Union277, Mountaineering259, Table Tennis217, Angling207, Netball204, Snowsport168, Sailing155, Boxing154,100 Source: Sport England, harlaxtons analysis

APS4 – Once a month participation

The Board, Strategy and The Environment

Strategic groups Industry (for sector) The macro-environment Environment layers Macro - Environment Observations Professional Sports & Clubs Better!

The macro- environment P E S T E L Environment and myopia Sport Vs. Leisure

Environment and myopia Sport Vs. Leisure

Environment and myopia 2 nd largest after football

The Board and Strategy Custodians of the sport The land of milk and honey Strategic Goals Time

Macro environment and Strategy The Board and Strategy Time The land of milk and honey Strategic Goals

Tailwinds The land of milk and honey Strategic Goals Time

Headwinds The land of milk and honey Strategic Goals Mavericks 8.0 Little Italy Communication Time

The land of milk and honey Strategic Goals The Board and strategy All Board members need to be able to sail! Sometimes the direction is right The wind may just not have filled the sails! Traffic lights You don’t have them at sea! Yet, they are a good Board guide if well off course! Time

Issues

Commercial strategy context Strategic consultancy leaders Consultancy revenue leaders Growing Consultants Consultants numbers

External advisors and strategy 2000 – A time of financial difficulty “Cut all of your $1.6bn R&D spend, just for a short time, 1-2 years” SMT – Exactly the opposite Survive and thrive, not just survive Ability not Availability

PESTEL

Fast Lane or past lane? “I am not interested in life in the past lane, I am interested in life in the fast lane. People tell me that Facebook is life in the fast lane? How is facebook life in the fast lane? – 500m people are on facebook. I want to know and invest in what is the next big thing” Boston, March games in 2011 average attendance (H&A) – 18.3k Where is a volunteer led organisation’s competition?

Age, experience and ability Zuckerberg Larry Page and Sergey Brin Bill Gates Richard Reed, Adam Balon and Jon Wright Manchester City FC Team performance and dynamics!

Yes but I am a volunteer... And we have a life, with many many many choices. How do you add value to my life?

Governance Sport England Assurance Strategic Delivery Groups Benchmarking of not-for-profits since 2008 Sport consultation since 2010 Board development (2011+) Work at solutions that are right for our sport Do not just look at solutions that are right for some of your stakeholders! Organisational and board performance

Governance context

Ability not Availability Availability + development = Ability Availability + enthusiasm = Where? Availability + no enthusiasm = Choice Volunteers

Thanks for Listening

Chair Reg. 1 Reg. 2 Reg. 3 Reg. 4 Reg. 5 Reg. 6 Reg. 7 Reg. 8 Ind. 1Ind. 2 Ind. 3Ind. 4 CEO COO DORALA DOEP FD PRES VICE PRES VOTING N = 13 ATTEND N = 20 The Board Room