TEEC Call ADAM, an overview

TEEC Call Agenda ADAM in business – The ADAM product and AlfaPrint’s vision on ADAM – The business model – The partner network – The license model What are we facing? – Business environment of publishers – Business environment of printers ADAM offers: – Media Asset Services – Thesaurus functionality – Online proofing – Page building – Copyright management – Marketing Information System (MIS) and management dashboards – Software Development Kit (SDK) and customized development Who uses it?

TEEC Call Business environment of DAM The vision of AlfaPrint

TEEC Call Corporate Customer Market Place LEAD GENERATION Marketing idea Creation of assets Composition of media containing the assets Buying of collateral Buying of media space Delivery of the message to the customer Media Space Convert sales lead Securing sales Formal purchase order Production order Stock & warehousing Logistics Delivery of the goods to the customer The Marketing Suply Chain

TEEC Call ADAM in Business

TEEC Call The marketing supply chain Processes as collaborative workspaces

TEEC Call ADAM business proposal ADAM is a middleware toolbox, with state of the art applications out-of-the-box as well as a developers toolkit ADAM is the perfect development framework to build your media supply chain project on ADAM helps our customers to get the message faster and more cost efficient to their customers ADAM enhances your digital supply chain : – Organizes your digital assets – Shortens cycle time in lay out & prepress – Reduces FTE-cost in product management and catalogue creation – Brings ‘virtual’ business processes under real control – Gives a tool to control ‘corporate identity’

TEEC Call USP flexibility and level of productization: the ADAM development framework is based on a generic API allowing you to use a generic toolbox From SME-solution to endless scalability for enterprise management: ADAM is the non-boundary system on the market. No limits on records, meta-data, users, database, languages,… integration with standard front ends ( MS Office, Adobe Creative Suite ) and back- ends ( ERP like Baan, SAP, JD Edwards ) use of standard technology based on MS platforms to offer the best price/performance ratio (check out

TEEC Call Fitting different market needs License models for each player

TEEC Call Fitting different market needs Different size of projects – The ADAM no-boundary solution Different types of customers – Different license models fit to each market Different scope of projects, all over Europe – A growing partner network New version developed from scratch – Phoenix is coming: ADAM 4.0 based on the.NET framework and allowing for a total enterprise strategy

TEEC Call Licenses based on the needs of the market userslocations assetsprocesses   

TEEC Call How we understand the market facing business reality

TEEC Call Business reality for the printing sector Squeezed on pricing of printed collateral Enhanced competition by Eastern European market and China Customers expect: – Services on their digital assets – Integrated workflow management with cooperates and agencies Printers are setting up “salesforce.com” based on service models on DAM Adobe InDesign is the preferred technology partner because of the momentum gain in the market

TEEC Call Business reality for the publishing sector DAM-technology is coming into a second wave: focus on scalable and customizable systems, integrated in the editorial workflow Archiving and retrieving an asset is the core, the quality of DAM is defined by: – The possibility to integrate with front-ends (editorial systems, lay- out, etc…) – The set of tools to retrieve pictures (e.g. thesaurus functionality, etc…) – Control of copyrights on assets and the cost of it – The possibility to revert post calculation to pre-calculation in editorial publishing – Adobe InDesign is rapidly gaining momentum so is the preferred technology partner

TEEC Call Our customer segmentation

TEEC Call license models

TEEC Call AlfaPrint’s partner network DAM Consultants: provide general DAM-consultancy to customers having ideas on defining a DAM project – Result Builders (NL), Applied Expertise (UK, Mediamine (BE), Peter Howgate (UK),… ADAM System Integrators: provide system integration services, and range from pure graphical experts to overall business solution SI’s – Digipoint (BE), Interactive (IT); K2 (PL), OX2 (BE), CapGemini (Benelux), Avanade (BE), TEEC (UK),… ADAM Service Partners: ADAM partners with an own set-up of an ADAM system and servicing it to the market (generally printers & agencies) – Pixco (BE), PX (BE), Deckers Printing (Benelux), Blondé (BE), JMH (NL)

TEEC Call Corporate edition Brand companies and corporate environments User based license model Based on standard MS-SQL server

TEEC Call Express edition Local agencies & experts Only for internal use Limited to max 10 users Based on MS-SQL Express

TEEC Call ASP edition Service Providers in ASP-model User based license model One single base for different corporate users Based on standard MS-SQL server

TEEC Call Enterprise edition Enterprise environment CPU based license model Unlimited users Major functionality included Based on MS-SQL server Enterprise edition

TEEC Call ADAM basics

TEEC Call ADAM Basics AdamRecord Metadata File 1 Pointer to HR File 2 Pointer to HR File nFile 3 Pointer to HR No limits on number of files in one record Classifications No limits on number of classes used nor on width or depth, and multi- language No limits on number attributes. Scope: global, class dependant, floating. Types: string, date, num,... + query label attribute + query choice lists + link-attribute

TEEC Call ADAM Basics (relations) File to file link used to keep track of used files in container-files (PDF, Quark, InDesign,...) Link-attribute: Allows linking between adam-records one-to-one, many-to-many,... Used frequently to store relations such as accessories, spare-parts, cross-selling, up-selling,...

TEEC Call ADAM offers Media Services

TEEC Call Printer Plotter CD Wire service Image file Digital camera How it started! Today! Today/Tomorrow! Scanner Image file Web, monitor New transparency 1, 2,… Database CMYK Prints Database

TEEC Call Consequences: 40% of all files in a ”system” are duplicates 20% of all files can be re-used without modifications 30% of all files can be re-used with minor modifications 80 times per week the ”layouter” spents time in searching... 3 hours per week per person are waisted on file administration 3,5 hours per week per person are wasted on transferring files These numbers come from the GISTICS Media Asset Management

TEEC Call Image file Wire image Image file WEB/ e-business Mobile Scanner Digital camera CD Prints PowerPoint Local Color- printer New physical originals Plotter H i g h E n d L o w E n d T P S y s t e m E R P Database The solution

TEEC Call Image file Wire image Image file WEB/ e-business Mobile Scanner Digital camera CD Prints PowerPoint Local Color- printer New physical originals Plotter High End Low End TP System ERP Database The solution Operating system Format Online or offline Independent from:

TEEC Call ADAM media services Out of the box… Or custom applications

TEEC Call ADAM media services Asset Management System Guided searches:

TEEC Call ADAM media services Asset Management System Mosaic result Direct download Language versions Basket: Used assets within Where used Hoover Information

TEEC Call ADAM media services Asset Management System List view

TEEC Call ADAM media services Asset Management System Collect assets in baskets to order in bulk (FTP, CD- ROM,...)

TEEC Call ADAM media services Adam is also: Special attributes e.g. Link-attribute... Link to other assets

TEEC Call ADAM media services Adam is also: Special attributes e.g. Query-attribute Auto-Link with other Databases on attribute- level

TEEC Call ADAM media services Adam is also: Keyword searches on any word in the meta-data And your meta-data, so ADAM can be your document management system because ADAM indexes all the content Search for Jeep and brochure 2002 Office documents PDF Quark InDesign …

TEEC Call ADAM media services Adam is also: Keywords are matched against document content, making meta-data obsolete in some cases Word Jeep was found in the content of this QXD- file

TEEC Call ADAM media services Adam is also: Automatic mirror of directory structures on servers and MIS-systems

TEEC Call ADAM media services Download centre

TEEC Call ADAM offers Product Data Management

TEEC Call ADAM Product Data Management Adam is also: Special attributes e.g. Link-attribute... Link to other assets

TEEC Call ADAM Product Data Management Adam is also: No limits on meta-data (no limits on n° of attributes, nor length of content)

TEEC Call ADAM Product Data Management No limits on meta-data (no limits on n° of attributes, nor length of content)

TEEC Call ADAM Product Data Management Complete integration with ERP Link to other assets

TEEC Call ADAM offers Page Building Automatic document creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation

TEEC Call ADAM offers page building Automatic document-creation on the fly pdf creation

TEEC Call ADAM offers Page Building Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call Online document corrections/translations Roll out of marketing collateral

TEEC Call ADAM offers Page Building Automatic catalogue creation

TEEC Call Automatic catalogue creation Shortens cycle time in lay out & prepress and considerably reduces FTE-costs – Niko Catalog Movie Niko Catalog Movie

TEEC Call ADAM offers Thesaurus functionality

TEEC Call Thesaurus of Sanoma Magazines

TEEC Call Thesaurus of Sanoma Magazines

TEEC Call ADAM offers Sharepoint integration and Office integration

TEEC Call Productivity tools in the user’s comfort zone Office Connector Sharepoint integration Production client RSS feeds...

TEEC Call Microsoft Information Workers Tools ADAM Office Connector – Click to watch moviemovie

TEEC Call Microsoft Information Workers Tools Sharepoint integration

TEEC Call Productivity tools in the user’s comfort zone Production Client

TEEC Call Productivity tools in the user’s comfort zone RSS feeds

TEEC Call ADAM Offers copyright management and DRM

TEEC Call Agfa APL Users Security Management Customized Digital Rights Management

TEEC Call Online Proofing with Kodak RTI integration with Real Time Image

TEEC Call ADAM linked with online-proofing Change status on a finished item Send to remote proofing device All comments and approvals stored in ADAM Complete overview of all comments and approval Configure deadlines in order to people who have not responded in time

TEEC Call ADAM linked with online-proofing

TEEC Call ADAM offers MIS

TEEC Call MIS Workflow via status attributes, keeping the history of changes on this attribute

TEEC Call MIS Track & Trace Overviews via web-interface:

TEEC Call MIS – management dashboards Management Follow-up activity via Track&Trace Get all kinds of reports and logging

TEEC Call ADAM offers SDK

TEEC Call Who uses Adam ? FileServer Adam DataBase Account Excecs Customers DTP Multimedia Management Everyone in & outside the company !

TEEC Call Integrate with the existing: ERP Back-end Front-end Office Browser DTP... CRM No additional programming No modifications in security SAP-Compatible Any user, any language, any interface

TEEC Call ADAM Customized Customer specific interfaces via SDK (software development kit)

TEEC Call Customer base extract