FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market

Second Screen In 1992 the world was introduced to the “browser” featuring 26 live web pages. Second Screen was born. This has been the fastest growing and in most cases, most cost effective form of marketing for businesses... until now...

Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

With a new screen brings new ways to market

Always on, always available Mobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.

SMS Text Message Marketing Mobile Applications Mobile Gaming Mobile Web Sites Bluetooth Proximity and Wifi Mobile Marketing Techniques Mobile Search Location Based Services QR/2D Barcodes 3D/Augmented Reality Mobile Video

Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association

SMS is the workhorse of mobile marketing

Text Message Marketing Methods Text to Vote Text to Win Text to Screen Mobile Alerts Reminders URL/Link Delivery Application Download Mobile Coupons Mobile Donation Mobile Business Cards

QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: Mobile landing page Video Your social media sites Map to your business Exclusive coupons, discounts, or giveaways Customer feedback form or

Is your business mobile friendly? Can your consumers connect with you anytime anywhere? By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in % of Americans own a smart phone o (82.5 million users)

Currently Less than 10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)

First Develop a Mobile Strategy What do your customers or potential customers need from you when mobile? B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment You must strive to make their work related activities BETTER, FASTER & EASIER.

Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery Decision time

Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.

Medical/Healthcare Attract and retain a greater share of those looking for a medical clinic in local town Prescription reminders “Blast” text messages Appointment scheduling/reminders

41% of patients would prefer to have more of their care delivered via a mobile device 56 % say they like the idea of remote healthcare; and doctors cite faster treatment decisions and cost reduction due to mobiles 31% of consumers are willing to incorporate an application into their existing mobile phones to be able to track and monitor their personal health information 40% of consumers are willing to pay for a device and a monthly subscription fee for a mobile phone application that would send text and reminders to take their medications, refill prescriptions, or to access their medical records and track their health Fifty-seven percent of physicians said they would like to use remote devices to monitor the patients outside of the hospital o (Pricewaterhouse Coopers) Mobile Medical Data

MetroWest Medical Center (Framingham, MA) patients with cell phones and less urgent health problems can now find out wait times thanks to the latest technology employed by the hospital network: text messaging MetroWest Medical say they want to build personal relationships with customers, by embracing the conveniences of the electronic age and turning their solo acts into partnerships with patients plans to offer a free application for patients to download to their smart phones, with the software program featuring not only emergency room wait times updated every five minutes, but also searches for doctors and registration for services like lab tests and radiology scans Case Study

The service is meant for non-vital patients suffering from urgent complaints like broken bones, cuts, abdominal pain, serious headaches or dizziness - anything not requiring acute care Patients send a message - "MED11," or "63311" - to the texting number , which the hospital encourages them to save in their phones' contact lists Result: Patients with less severe cases can be treated more quickly and released sooner, avoiding a backup Case Study

Some 40% of pharmaceutical companies already use mobile to communicate with physicians, consumers, or employees, while a further 30% will launch their first mobile experiment this year A full 100% of surveyed companies plan to target (or already target) healthcare professions with their mobile initiatives 72% of physicians are now using smartphones 80% are more likely to base a clinical decision on information accessed via Smartphone than on information from a journal More Data

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