The Importance of CSR in Saudi Arabia May 29, 2012

2 What is Corporate Social Responsibility (CSR)? 2 Addressing KSA concerns Improving brand and business performance CSR

Why are we talking about CSR? 3 62% believe CSR “facilitates the development of a stronger relationship between customers and the organization” Source: National Commercial Bank Study on Perceptions of Corporate Social Responsibility across the Kingdom of Saudi Arabia In KSA…

4 Source: National Commercial Bank Study on Perceptions of Corporate Social Responsibility across the Kingdom of Saudi Arabia 56% believe CSR attracts new investors. In KSA… Why are we talking about CSR?

5 Source: National Commercial Bank Study on Perceptions of Corporate Social Responsibility across the Kingdom of Saudi Arabia Why are we talking about CSR? 60% feel that organizations involved in CSR are able to motivate their qualified workforce to give their best to the organization. In KSA…

6 Source: National Commercial Bank Study on Perceptions of Corporate Social Responsibility across the Kingdom of Saudi Arabia Why are we talking about CSR? 50% of customers agree that [CSR involvement] could lead to stronger loyalty. In KSA… More than

7 94% think companies must analyze and evolve their business practices to make their impact as positive as possible 36% have researched a company's business practices or support of issues 56% have boycotted a company for irresponsible practices 75% of those who read about a company’s sustainability agenda on its website are more likely to purchase products or services from that company 70% are willing to pay a premium on products from a responsible company Among consumers around the world… Why are we talking about CSR?

8 96% believe that sustainability issues should be fully integrated into the strategy and operations of a company 72% said they would actively support policies that promote financially, socially, and environmentally sustainable growth 93% say that sustainability will be critical to the future success of their companies 64% see sustainability as an important part of their strategies for product and service innovation Among CEOs around the world… Why are we talking about CSR?

9 Among investors around the world… Why are we talking about CSR? 32% of global Bloomberg Terminal users are searching for data on a company’s “ESG Disclosure” 18% of global Bloomberg Terminal users are searching for data on a company’s “Governance Disclosure” According to one study, physical and financial accountable assets comprise less than 20% of the true value of the average firm “There is a large market interest in the level of a company’s degree of transparency around ESG performance and policies…[this] might be the result of investors using ESG disclosure quality as a proxy for management quality” - Eccles, R., Krzus, M., Serafeim, G., “Market Interest in Nonfinancial Information,” Harvard Business School Working Paper, Sept. 2011

10 CSR in the region and in KSA In the region MENA is going through transformative times. This means it is time for new solutions to social, economic, and environmental challenges. In the KSA: Continued prosperity despite global economic troubles Many companies share a common vision and goals for the Kingdom Increased interest in addressing social and economic needs

11 What issues in the Kingdom can CSR address? Training and development Environm ent Women in the workforce Economic diversific ation Health Safety Entrepreneu r-ship Saudizati on

12 The Role of Saudi Businesses 5 Saudi companies are listed in the latest Financial Times list of the 500 largest corporations in the world. Saudi Arabian Market is the biggest in the Arab world and ranks among the top 10 emerging markets Saudi private sector provided 86% of the jobs in 2001 Cultural and religious orientation that is consistent with the goals of CSR Saudi companies are already more engaged in social issues than what is actually reported or disclosed in public information

13 What is SAGIA’s role in CSR? 13 SAGIA facilitated the creation of the Saudi Responsible Competitiveness Index to drive competitiveness through the business community. They joined hands with two prestigious partners, The King Khalid Foundation and AccountAbility, the global leader in CSR research to create the Saudi RCI Saudi RCI assessed how companies in the Kingdom are creating responsible business practices to build competitive advantage while supporting social development and building enduring economic competitiveness for the Kingdom.

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