The Great California ShakeOut! October 15, 2009 A first-ever statewide, earthquake drill for all residents, businesses, schools, organizations, and others.

Slides:



Advertisements
Similar presentations
Welcome to SWEB125: Launching A Website PR Campaign.
Advertisements

Enrollment Through Volunteering By: Tobin Van Ostern, Advisor for Strategic Partnerships at Young Invincibles.
4.04 Employ sales-promotion activities to inform or remind customers of business/product.
Employing sales-promotion activities to inform or remind customers of business/product Unit 4 Objective 4.04.
Dallas city charitable campaign
CENTRAL ELECTORAL COMMISSION The organization of Civic Education and Information Campaign Batumi, 9-10 February 2012 REPUBLIC OF MOLDOVA.
Wi$e Energy by Capital Area Neighbors Pilot Program Update MWCOG October 18,
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
What is The ShakeOut? The Great California ShakeOut is an annual statewide earthquake drill on the third Thursday of October Millions of people practice…
OUR NORTHWEST DECEMBER 11, 2008 Katie Davidson Christian Kollgaard Eleanor Liebhaber Kaila TroutBrandon Saty Crimson Communication™
Update on the NPSMA MAGS PSM Meeting Saint Louis, April 4, 2008.
CA SHAKEOUT DRILL: OCTOBER 16, 10:16AM Presentation for Seniors & People with Disabilities.
SAN BERNARDINO COUNTY FIRE DEPARTMENT OFFICE OF EMERGENCY SERVICES Mark A. Hartwig, Fire Chief.
Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN): IKN Marketing and Outreach National Indian Health Board (NIHB) 28th Annual Consumer Conference.
Nonprofit VOTE GETTING- OUT-THE-VOTE FOR NONPROFITS October 21, 2010.
Workplace Partnership Hospital Campaign Initiatives.
By Nathan McCloud.  This campaign aims to increase the awareness of and use of renewable energy through the JCCC SPACES (Solar Power Appointed Consumer.
Best Practices for Developing a Successful Rutgers Day Program The most successful programs are simple, informative, interactive, and fun! Keep the following.
Club Presentation Press or left-click on mouse to advance to the next slide Welcome to ClubRunner ™ Discover a better way to communicate.
Home Safety Month Hands on Home Safety. Why Home Safety?
NATIONAL RADON ACTION MONTH National Radon Action Month Raising Awareness, Reducing Risk, Saving Lives.
Diary this date now! New Zealand ShakeOut 9.26am, 26 September, 2012.
Laura Marin Project Manager JPIAMR Swedish Research Council
Event Manager Training Part 3.  Edit Event Options - Customize FY11 Sites  Edit Event Webpages  Sending s (Recruitment/Engagement)  Help and.
What is the primary mission of your VBS?  Fun event for kids  Spiritual growth for kids  Spiritual growth for all ages  Outreach event for unsaved.
2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!! Kelly Hoover Thompson – HAP John Green – Gift of Life.
Bayt.com’s Virtual Job Fair - Pakistan August 12 th -14 th, 2015.
National Donate Life Month Pushing a Tipping Point in Donor Registrations.
Technology, Tools and Techniques to Improve Public Engagement ILG Webinar June 18, :00am – 11:00am.
Walk National Conference Marketing on a Shoestring Budget From the 2008 Walk Conference.
Association of Early Learning Coalitions MARKETING & OUTREACH PLAN.
Do You Have a Web Site?. Everyone does, don’t they?
PUBLICATIONS AND WEBSITE LARA KANITRA, EVENT MANAGER FOR SPECIAL PROGRAMS, TECHNOLOGY AND PUBLICATIONS.
Shaking Out in Minnesota! Robert de Groot Director for Education, Experiential Learning, and Career Advancement Southern California Earthquake Center (SCEC)
James D. Goltz Ph.D. Earthquake and Tsunami Program Manager California Emergency Management Agency CISN Steering and Advisory Committee Meeting Sacramento,
CENTRAL U.S. SHAKEOUT  February 7, 2013 ShakeOut Drill 185,000 participants  Increase from only 55,000 participants in 2012  Increased outreach strategy-
Building Media Partnerships for Education, Mitigation, and Response Nezette Rydell Warning Coordination Meteorologist National Weather Service Honolulu,
NATIONAL RADON ACTION MONTH R A D O N: T E S T, F I X, S A V E A L I F E January is National Radon Action Month Raising Awareness, Reducing Risk, Saving.
Mobilizing Macomb County to Take Back Prescription Drugs
The Great British Columbia ShakeOut (ShakeOut BC).
What is The ShakeOut? The Great California ShakeOut is an annual statewide earthquake drill on the third Thursday of October Millions of people practice…
NATIONAL RADON ACTION MONTH Raising Awareness, Reducing Risk, Saving Lives.
Working Together to Promote and Improve Preparedness, Mitigation, and Resilience
Great ShakeOut Earthquake Drills Train the Trainer Presentation for Seniors & People with Disabilities.
Building Resilient Communities August  Award-winning grassroots campaign for action  Emphasis on increasing emergency preparedness through hazard-specific.
Great ShakeOut Earthquake Drills: Awareness to Action Mark Benthien Southern California Earthquake Center.
Campaign Overview Presented by: Amanda J. Davis, Program Manager, “I Can Afford College” Campaign.
A Grand Challenge For the Workplace [Insert Organization/Committee Name and date of presentation] Workplace Partnership for Life, U.S. Department of Health.
California is earthquake country… A quake can happen at any time! Be better prepared to survive & recover quickly By working together!
Shaking Out in Oregon! Robert de Groot Director for Education, Experiential Learning, & Career Advancement Southern California Earthquake Center (SCEC)
Instruction Slide Delete Before Presenting This is a template Power Point which should be adjusted depending on your audience and your personal comfort/knowledge.
Where Connections Happen Peter J. Braster Senior Development Manager.
KCTCS SUPER SUNDAY EVENT KCTCS Recruitment Summit July 2011.
ROCKET INTO SCOUTING Communications Session How to Get the Word Out!
All About Building Bridges: Developing Strategic Partnerships and Campaign Overview Presented by: Amanda J. Davis, Program Manager, “I Can Afford College”
Implementing the Florida KidCare Open Enrollment Communications Campaign Chelsea Bowen, MPH University of South Florida.
Becoming a TEAMS Collegiate Host
Great ShakeOut Earthquake Drills
Outreach Updates This is the primary cover page. October 2017.
[Replace “Presenter Name” and “Organization” with your info!]
Kansas City Kansas Public Schools
9.30am on Thursday 18 October 2018 Our national earthquake drill and tsunami hīkoi.
Guess What today’s lesson is all about…..
Better Business Bureau Serving Metropolitan New York
Becoming a TEAMS Collegiate Host
[Replace “Presenter Name” and “Organization” with your info!]
Ramez Quneibi, TAGITI Consortium Meeting, Germany 19 August 2016
Becoming a TEAMS Collegiate Host
Shaking Out on the North Coast
Presentation transcript:

The Great California ShakeOut! October 15, 2009 A first-ever statewide, earthquake drill for all residents, businesses, schools, organizations, and others Register here today or at ShakeOut.org! ShakeOut.org is being updated with details for this year’s drill and 2009 registration forms.

Proposed ShakeOut 2009 Goals Participation of at least 10 million people in the ShakeOut Drill Yet the ShakeOut is not only about the drop, cover, and hold on drill. It's about getting people talking, engaged, dealing with preparedness. 1,925,721 and counting! Shift the culture in California about earthquakes Shakeout allows people to make a difference in the preparedness of their community. Significant increase in earthquake readiness at all levels Survey of 2008 participants shows many preparedness actions taken by participants Home Depot sales of contents mitigation and preparedness products increase 261% from Nov to Nov

Consider what would happen in a big earthquake and what you can do now to reduce damage and recover quickly. Practice “Drop, Cover, and Hold On” Secure Your Space -Top heavy furniture -Water heaters -TVs & electronics -Vulnerable structures -Etc. Store More Water -1 gallon per person per day for at least 3 days and ideally for 2 weeks Have a Fire Extinguisher(s) -Everyone must know proper use Key ShakeOut Preparedness Messages At home, work, and school:

5 ShakeOut.org (English and Spanish) Registration of participants (and listing of statistics/ participants) Region-specific earthquake information Multi-level ShakeOut Drill Scripts for key groups, and simpler instructions for many more. School drill resources, take home materials, seminars, media event Downloadable promotional resources (flyers, posters, postcards, videos, presentations) Putting Down Roots in Earthquake Country and 7 Steps to an Earthquake Resilient Business booklets Regional Associate groups (speaker’s bureau) Preparedness info at earthquakecountry.org Dropcoverholdon.org & Beat the Quake game Drop, Cover, Hold On T-Shirts, Billboards, posters Preparedness Now movie (statewide version) Drill Broadcast (audio and video 2-minute narrated clips) Technical drill resources (simulated CISN display, etc.) Radio, TV, and print advertising and PSAs (supported by sponsors) Expanded use of social media (blogger outreach, Facebook, etc.) Comprehensive News Media Resources ShakeOut Components Strategy: Provide resources for people and organizations to “participate, promote, and prepare”

New

Bay Area Banner Images Needed The image size needed is at least 719 x 175 The photo area will be a horizontal format (panoramic shot) Imagery needs to be high resolution, 300 dpi or better. Color images, jpg or tif format.

8 Invite everyone you know to register. You can help this will be the largest earthquake drill in U.S. history! Encourage your community or employer to register, and to develop ShakeOut participation events. Businesses can post posters in customer areas and on employee bulletin boards, include flyers in paycheck envelopes, or have articles in newsletters. These materials are all at Add a link to on your website; use one of several ShakeOut web banners also available on our website. Help Promote the ShakeOut

April – May: Revise ShakeOut.org to be statewide, choose regional scenarios, develop regional recruitment structure, revise handouts and other promotional resources April – May: “Save the Date” notices sent to organizations, schools, government agencies, etc., who participated in Early June: Outreach to local government, ECA associates, other advocates. Secure sponsorships. Mid June: ShakeOut 2009 KickOff Event. Perhaps 3-4 concurrent media events statewide, connected with video conferencing. June – July: Local kickoff activities and recruitment efforts targeted for schools, businesses, community groups, and other organizations. June – July: SCEC intern teams assigned to each alliance region to develop 3D earthquake and fault visualizations as needed by each alliance. End of July: Completion of all campaign materials, drill manuals, PSAs, etc. including materials in multiple languages and for vulnerable populations. Proposed Timeline

August: Increase recruitment efforts for individuals and families. Encourage volunteers to spread word about ShakeOut (CalVolunteers?) September: National Preparedness Month- support preparedness activities and promote registration for ShakeOut. Announce CEA Mitigation program? Early October: PBS documentary airing and related promotion October 15: Great California ShakeOut 2009 October 15-17: San Francisco “Big Rumble” activities November 1: All participants ed with updates and encouraged to keep getting prepared year-round. ShakeOut 2010 registration opened! November 15: Post-drill surveys completed December-March: ShakeOut registrants each month: share results and earthquake news, encourage preparedness and mitigation, etc., as part of broader statewide preparedness messaging and activities (Strategic Plan) Proposed Timeline

More Readiness Information g Putting Down Roots in Earthquake Country –32-page handbook –Includes “Seven Steps to Earthquake Safety” –Online to read, download, or order free printed copies

Business Preparedness 7 Steps to an Earthquake Resilient Business A new supplement to Putting Down Roots Workbook for developing a basic business continuity and preparedness plan Download and order free printed copies at earthquakecountry.org/roots

During Earthquakes

16 EPIcenter: Education and Public Information center Current partners: –California Science Center – Los Angeles –California State University Los Angeles – Geology Department –Discovery Science Center – Santa Ana –Fingerprints Youth Museum – Hemet –Griffith Observatory – Los Angeles –Kidspace Museum – Pasadena –Museum of the Earth – Ithaca, NY –Natural History Museum of Los Angeles County –San Bernardino County Museum –Santa Barbara City College – Geology Department –San Diego Natural History Museum –ScienCenter – Ithaca, NY –Tech Museum of Innovation – San Jose Many new partners in 2009 via SCEC's partnership with EarthScope's Park Interpreter program. Earthquake EPIcenters

17 How Free-Choice Learning Venues can participate in the ShakeOut: –Become a distribution point for Putting Down Roots (e.g. develop a small distribution dispenser) –Conduct a drill with visitors to the museum on the day of the ShakeOut –Develop ShakeOut programming for visitors –Conduct staff development workshop on how the institution will participate Long term/sustained participation –Develop/enhance earthquake programming for visitors to the museum (e.g. floor facilitation, programs, summer workshops, educator professional development, etc) –Development/enhance earthquake programming for staff, administrators, and key partners of the institution Earthquake EPIcenters