integrityexcellencepartnershiprespectinnovationfungenerosity LegalSEC Security Awareness: Taking It From a Buzz Word to Something That Matters

Presenters Kenny Leckie – Traveling Coaches Senior Technology & Change Management Consultant Brian Donato – Vorys, Sater, Seymour and Pease LLP CIO and Security Officer Jason Preu – Lathrop & Gage LLP IT Security Manager

How To Get Through To The Masses Introductions & Agenda Review Audiencing Your Message Advocate v. Impediment Dealing With Resistance Wrap Up & Q&A

How To Reach The Masses

Organizations don’t change. People within organizations change.

HOW DO YOU REACH INDIVIDUALS?

Inform, motivate, and engage users to win their buy-in.

Tips for Reaching The Masses Make It Contextually Relevant Use Current Events Know Your Audience Know Your Industry Know Yourself

Audiencing Your Message Not all groups think the same.

Tips for Audiencing Your Message Know the various groups of people in your firm STORIES! …Not all stories are for all groups Who sends the message can be as important as the message itself No One Size Fits All

Advocate v. Impediment ADVOCATE: One that supports or promotes the interests of another. IMPEDIMENT: Something that makes it difficult to do or complete something

Advocate v. Impediment ACTIVITY

Tips for Being an Advocate Avoid Power Struggles Don’t Use Policies As A Weapon Don’t Use Fear (…unless necessary) Understand That Change Is Now Coming From A Different Place …The Middle!

Dealing With Resistance

Tips For Dealing With Resistance Don’t Say No …Make No a YES Know the WHY Know Your Escalation Path Again …Don’t Make It A Power Struggle

Communication Planning Summary and Q&A

Thank you! Kenny Leckie Senior Technology & Change Management Consultant